"Both of them are film masters, I want to ask, with the Internet and big data entering the film market, do you think this is a good thing or a bad thing for movies?"

The Magic Capital Film Festival has invested in this time, and even the host is high-end customization, and Wang Han was invited!

"I'll say it first, it's a brick throw!"

Spielberg was still confirming what Wang Han said with the translator, and Shen Lin took the initiative to signal the host, "Also, Brother Han, I am still far from the master, and at most I can only be regarded as a filmmaker with pursuits!"

"We are talking about the close connection between big data and the production of movies and TV dramas! I think there is absolutely no equity between the two! Any producer who wants to make an excellent movie based on big data, I can pack tickets, absolutely impossible!"

"The two are inherently contradictory!"

"First of all, big data is proposed by Internet companies, and the so-called big data refers to the traffic occupied by filmmakers!"

"Internet companies led by BAT think that the success or failure of a movie can be inferred from big data, and then they did the same, I wanted to talk about Ali's movies at first, but unfortunately, we have not had a movie on the market so far, so let's talk about "Golden Age"!"

"Many people know "Golden Age", and they also know that this is a very good literary film, before the release, all kinds of big data, Du Niang index, Weibo popularity, including the number of Tieba discussions, all show that this is a good box office movie, big data shows that its box office can reach at least 3 to 500 million.

"The reality is very cruel, as of the next release, the box office results of "Golden Age" have not exceeded 70 million!"

"The production and publicity cost of "Golden Age" is almost 100 million, and the box office of 70 million has not been recovered!"

From the perspective of big data analysis, Xu Anhua, the director of "Golden Age", is known as the most proficient director in China, starring Tang Wei, the goddess of literature and art, and a bunch of strength and idol supporting roles. ”

"Why did it fail at the box office?"

"It's very simple, the audience doesn't like such movies, no matter how advanced the big data is, it is estimated that the audience's preferences cannot be analyzed - especially the audience's tastes are changing rapidly!"

"Is Big Data Really Reliable?"

Shen Lin looked at the audience and asked, "Do you know how much the big data of my movie "Operation Mekong" shows at the beginning of the box office?"

Without waiting for the audience to respond, Shen Lin replied by himself: "800 million!"

"When will my Shen Lin's movie have a box office of less than 1 billion? I mean a commercial film, "Carol" will definitely hit a new low at the box office, if it weren't for the Oscars, I wouldn't want to release it, just put it on the Internet for everyone to watch!"

"It's a fool's idea to use big data to judge the box office of a movie! But our Internet companies don't understand this, they are willing to find small flowers and small students with their own traffic system, thinking that they can earn enough box office just by relying on fans!"

"This method of making movies is completely contrary to the production process of movies and TV series, and I will never do it! ”

"In fact, in addition to the most intuitive box office and movie reputation, big data can bring us, there will be no other, and real filmmakers should not be eroded by capital!"

Shen Lin was about to sit down, when Wang Han suddenly asked: "Speaking of capital invasion, it seems that you are also a capitalist!"

“… Brother Han, let's talk about movies, and it has nothing to do with the value of the filmmaker. ”

Shen Lin hurriedly explained.

"Mr. Steve, what do you think about big data?"

Wang Han smiled, and then shifted the topic to Spielberg.

"Actually, I didn't understand what you said about IP and big data at first, but now I understand a little bit, I think Shen Lin is right, the movie thing should be handed over to people who understand movies, God's to God, and Caesar's to Caesar!"

"If a movie can really judge success or failure just by relying on a few strings of data, then there is no reason for us directors to learn!"

"No investor is willing to accept failure, so the film won't fail?"

"Of course, the existence of big data is very meaningful, for example, our "Jurassic World" this time"

Spielberg probably talked a few words, and then turned the topic to "Jurassic World".

The main purpose of people coming to China is to promote the movie.

Of course, we need feedback from the market, and we probably know how many people will be willing to pay for "Jurassic World" through the results of market feedback, and then start the project, if there is no big data to support it, we will not start a project casually, after all, not every big investment can recover the cost!"

Steven Spielberg is not only a director, he is also a famous businessman, and the original "Jurassic Park" made him and Universal a lot of money.

It's a pity that this guy later went to build a dream factory and completely stood on the opposite side of the old production company.

Then I'm sorry, just kill them all!

DreamWorks went out of business.

Spielberg is okay, after all, his connections and directing skills have not been lost.

The Big Six in Hollywood are still rushing to cooperate with him.

This "Jurassic World" is a project that he co-invested with Universal.

"So, in your opinion, Internet big data is a good blessing for the production and distribution of films?"

Wang Han directly summarized Spielberg's meaning.

"That's right!"

Spielberg nodded.

"Shen Lin, do you still stick to the point you just made?"

Wang Han looked at Shen Lin, who shook his head: "Maybe the market is different, our so-called big data mainly refers to actors rather than directors or producers, and most of the works expected by North American audiences refer to the works themselves, not actors!"

"Chosen Heaven", a big-budget TV series that I invested in and produced, and chose the most popular traffic Xiaosheng Luhan to star, which is definitely the most suitable actor candidate given by big data.

And then what?

The ratings are a mess!

was scolded Cheng Xiang!

On the other hand, in "The People's Righteousness", there are more than 70 old drama bones in the whole play, and none of them have their own search physique, and then what?

created a ratings myth, which was praised by the whole people.

After the Internet companies entered the market, they brought money, our films can use the best technology in the world, we can also hire Hollywood directors, and we can use Hollywood A-level actors.

And then what?

Has the Marché du Film become more popular?

Have those works filmed with big data become hits?