Mu Chen crowdfunding, this name was determined by Li Mushi.

"Mu" represents her and Li Mubai, and "Chen" is naturally Lu Chen, Lu Chen is the chairman and legal representative of Beijing Muchen Crowdfunding Network Co., Ltd., and Li Mushi is the CEO and CFO.

Although Lu Chen accounts for 51% of the shares of Muchen Crowdfunding, according to the agreement between the two parties, his shares will be diluted sooner or later, and the company will introduce venture capital and equity incentives, and the possibility of listing in the future is not ruled out.

Lu Chen has no intention of developing in the IT industry, and his eyes are always on the stage under the spotlight.

But the success of the crowdfunding network is also his success!

The first crowdfunding project on the website platform is Lu Chen's album, which is directly related to Lu Chen's vital interests, and the more successful the crowdfunding network is, the higher the value of the shares he holds!

Therefore, for Li Mushi, who single-handedly established Muchen's crowdfunding, Lu Chen was grateful and admired.

If there is no returnee Miss Li, then the online operation of the crowdfunding network will not be so smooth, the future is difficult to say, and he will also be involved in too much time and energy.

Now it's basically a matter of sitting back and enjoying it!

In the past two and a half hours, Lu Chen is still a little excited when he thinks about it now.

The promotional blog post of the Inspur blog was released at 8 o'clock in the evening, and the crowdfunding network was launched simultaneously, and in just 190 minutes, the amount of crowdfunding started from 0 and climbed all the way to the current 500,000+, the process is a bit thrilling!

As of 10:30, the number of registered members on the website has reached 26,820, the first, third and fourth support items are full, 2,000 limited commemorative packages have been sold out, and the pre-sales of single records have reached 13,000+!

The crowdfunding target of 500,000 yuan is enough to ensure that Lu Chen's physical record album achieves a small profit.

At first, he was not completely sure about this. But now the fact is that 500,000 has just started, and there is still great room for growth in the future, which represents huge profits!

Lu Chen only now realized that he underestimated his influence and the potential power of his fans!

Unconsciously, Lu Chen already has a large number of real fans. Or rather, real rice.

Such a discovery made him even happier than achieving the crowdfunding goal.

Lu Chen thought about it, and Li Mushi was looking at him.

Originally, Li Mushi was not very interested in Lu Chen, and had doubts about the business idea proposed by Lu Chen.

She even suspected Lu Chen's purpose of approaching Li Mubai.

Around the children of the Li family, there has never been a shortage of people who tend to be inflammatory!

But back in the capital, in the process of Mu Chen's crowdfunding, Li Mushi gradually put aside the prejudice in her heart.

The outstanding graduate of the Wharton School had to admit that Lu Chen provided a genius idea, and the friendship between the latter and Li Mubai was also sincere. The two even almost quarreled over the issue of shares.

Lu Chen originally intended to give up the controlling stake to Li Mubai, but Li Mubai resolutely refused.

This made Li Mushi have more good feelings for Lu Chen, and she even discovered many advantages of the latter.

Needless to say, Lu Chen's appearance is tall, handsome, sunny and healthy, and it can be seen that he is the kind of person who exercises regularly, not at all the kind of cream or some small fresh meat, he is very manly.

His talent in music is obvious to all, and he not only won the championship of "Sing China". and successfully launched his first album, and initially gained a firm foothold in the entertainment industry.

Li Mushi has never taken the artists and stars in the entertainment industry seriously. But Lu Chen gave her the feeling that she was mature and reliable, with a resolute personality, without the arrogance and impetuousness of young people, and had a different kind of charm.

If Li Mushi wasn't uh-huh, she might really like Lu Chen.

Miss Li's gaze couldn't help but turn to Lu Xi's face.

The latter was by Lu Chen's side, concentrating on blogging with his mobile phone.

A faint smile flashed in Li Mushi's eyes.

Lu Xi didn't notice Li Mushi's eyes, she always paid attention to the movements on the Internet.

"Lu Chen. Many fans said that they couldn't buy the commemorative package if they wanted to, and they wanted us to increase the number of supporters!"

An excited look appeared on my sister's face: "Shall we add it?"

Lu Chen was also moved, and couldn't help but look at Li Mushi: "Mr. Li?"

It's not the eighties or nineties, and selling CDs alone is basically losing money.

A genuine record costs only 15 yuan, just counting the cost of production and distribution. The sales of 200,000 are barely guaranteed, and if you add publicity expenses, 300,000 sales will not make money.

Nowadays, if a record wants to sell 300,000 sales, it is really not easy!

In contrast, the profit of peripheral products is much higher, such as a 100 yuan package, the cost is up to 50, 1000 sales volume is 50,000 yuan, and 188 packages can earn 100!

As it stands, the booking of 1,000 copies of each of the two packages is too conservative, and it is okay to increase it to 3,000 or even 5,000.

That's a multiplier of profits!

Of course, Lu Chen first had to ask Li Mushi's opinion, after all, she was the actual controller of the crowdfunding network.

What Lu Chen didn't expect was that Li Mushi pondered for a moment and replied, "If you ask for my opinion, then I suggest not to add more!"

"The so-called limited edition must be limited in quantity, and if you miss it, it will not be precious and valuable, otherwise you will not be satisfied with what you haven't bought, and you will feel uncomfortable if you grab it in front. ”

"From the perspective of a website, not changing the rules at will is a sign of credibility. ”

"I suggest that you announce the success of the crowdfunding on your blog, and then apologize to your fans, saying that you can't increase it, let them wait for the next opportunity, and the more lively the hype, the better!"

Lu Chen felt that what Li Mushi said was very reasonable, and he even thought of a business term - hunger sales.

Although Lu Chen didn't like this deliberate business practice, this time it was purely accidental.

He thought for a while, nodded and said: "Then let's do it, the limited edition package will not be increased, and an additional poster will be given to the CD record that supports 15 yuan!"

Posters belong to printed matter, and the cost of printed matter will be greatly reduced with the increase of quantity, such as the price of 1,000 prints and 10,000 prints can be said to be very different.

Giving away posters certainly adds a bit of a cost. But it's totally worth it if it can drive record sales!

Li Mushi smiled: "This is completely okay, and I want to tell you a good news, that is, the creative copyright protection of the crowdfunding network has been approved, and you will be able to get the certificate by Friday at the latest!"

"Really?"

Lu Chen was a surprise!

For crowdfunding networks, this creative copyright protection certificate is too important, otherwise it is just for this model. It's so easy for others to copy and imitate!

Once the industry predators are interested, how can weak crowdfunding networks compete with them?

Now that it has passed the approval of copyright protection, then the crowdfunding network has a valuable time to develop, even if it is only a short year, it is enough to grow and become robust.

There is no doubt that the Li family has played a huge role in this, otherwise relying on Lu Chen's own strength alone, it is estimated that 99% of them will not be able to get this certificate, and he should not expect to earn a big pot of gold with an idea.

"Of course it's true!"

Li Mushi's eyes rolled. stared at Lu Xi without blinking, and asked, "Sister Xi, how about we go out to celebrate and celebrate at night, how about a drink in the bar?"

Lu Xi didn't doubt him, shook his head with a smile and said, "Next time, it's late now, you should rest early." ”

Li Mushi smiled and nodded.

At 11:30 p.m. that day. Lu Chen posted a new blog post on his blog.

In this long blog post of thanks and apologies, Lu Chen first expressed his most sincere thanks to all the fans who supported the crowdfunding project of the album "You at the Same Table". Thanks to everyone's support, the crowdfunding project was a complete success in just a few hours.

He then apologized to the fans who didn't get the limited-edition package, and although the number of subscriptions could not be increased, he decided to give an extra poster to fans who supported the 15 yuan CD.

In addition, more updated merchandise will be withdrawn soon, so don't be disappointed if you don't order it now.

Lu Chen's blog post was released. It got a lot of responses from fans.

The vast majority of fans agreed, after all, limited edition merchandise is common, and they were happy about the success of the crowdfunding project, and those who had already ordered wanted to get their hands on the record as soon as possible.

The good interactive atmosphere between the two sides has created a hot topic. The blog has attracted a lot of attention, and with the support of the original fan base, the number of registrations on the crowdfunding network that has just been launched has been rising.

By the next day, September 24, the number of registered members of the crowdfunding network exceeded 100,000!

As the first and only crowdfunding project, in addition to the three support options that have been sold out, the only unlimited number of 15 yuan support has reached 50,000+.

As a result, the crowdfunding amount of "You at the Table" exceeded 1 million, reaching more than 200% of the predetermined goal!

And this crowdfunding project is set up for 15 days, which can be said to be full of stamina and unlimited potential.

Due to the online operation of the crowdfunding network and the success of the first fundraising, coupled with Lu Chen's influence, the crowdfunding model has inevitably attracted some attention inside and outside the circle.

Many entertainment media companies and singers have found that there is such a creative way to distribute albums and peripheral products, and on the basis of ensuring profits, they collect money first and then customize the delivery, which greatly reduces the risk.

Some companies approached Muchen Crowdfunding for the project and tried to operate in the same way.

The shrewd people outside the circle or in other circles are keenly aware of the advantages and potential market of this new financing model, and with the creative copyright protection certificate obtained by the crowdfunding network, some venture capital has begun to pay attention.

But for Lu Chen, the matter of crowdfunding basically has little to do with him.

In the days that followed, he had a full schedule of work.

The first is the rehearsal on the 25th and the official recording on the 29th of the National Day Gala of Beijing Satellite TV.

On the day of the National Day, Lu Chen will also attend the wedding of Chen Jianhao and Sister Na.

At 8 o'clock in the evening of September 27th, the ranking of the Chinese original music chart in the fourth week of August was updated on time.

The second is sent to ask for a guaranteed monthly pass in April!!

PS: Here, the author would also like to thank everyone for their support and love this month, and apologize for the poor update. (To be continued.) )