"You sell like this, and you don't want to kill the boss?" asked an old woman.

Several supermarkets have opened one after another, and of course, this has undoubtedly caused a huge sensation, and there are many people who come to visit or visit every day.

But it's not entirely good news, despite the many cameras installed and the large screens hanging on the walls of the elevators before entering the main hall of the supermarket on the second floor, with images from each camera...... There is also a security room, and this one is used for shocking.

Sirens were also installed, but there were still many customers who took advantage of them and put small items in their pockets.

Li Mo can also see it, the truth is the same as someone in his hometown who stole wires in his previous life, knowing that he would harm himself, he still had to steal, and he was poor.

Cang Liao knows etiquette, and knows honor and disgrace when he has enough food and clothing.

This situation will not change until the dawn of the new century.

At present, these supermarkets are in places with better economic conditions, and in the future, once supermarkets are popularized, the situation will be even worse in areas with poor economic conditions.

Then I have to do a good job of prevention.

The old woman asked about the dishes......

In addition to the strict precautions, the supermarket is similar to the later supermarket, and the other difference is that it sells vegetables!

In Li Mo's previous life, vegetables in major supermarkets were obviously cheaper than those sold in farmers' markets, but why were many citizens still willing to go to farmers' markets to buy vegetables? The reason was that all kinds of agricultural and sideline products in supermarkets, not only vegetables, but also fruits, were left to customers to pick and choose.

The cooperation between Lefu and Yifu and farmers in poor counties is to provide technical support and loans to farmers as guarantors.

But if this situation is not resolved, the two companies will face huge loan risks.

Forcibly collect loans, so that if you don't do it well, it will cause mass incidents, who dares to bear this consequence?

Fortunately, Li Mo had been living at the bottom in his previous life, and he had accumulated rich experience for him.

First of all, its cost is very cheap, unlike the vegetables in the hands of the hawkers, who buy them from the farmers, wholesale them in the major wholesale markets, and then sell them to the citizens by the hawkers.

There will be several bad situations in the middle, first of all, even if they are big dealers, they may not be very well-informed, of course, there are also a few big dealers with energy, garlic you are ruthless, beans you play, it is launched from their hands, these people are exceptions.

Compared with ordinary hawkers, supermarkets are undoubtedly much more informed, and even because of Yi Group, even the information of the international market can be learned in time.

The second is the things encountered in the process of trafficking, the truck mainly earns a part of the money, but the supermarket is its own car, in addition, along the way, it is also faced with the toll booth of various checkpoints to take the card, as a supermarket, most of them can avoid the past, really can't get around, and also have the ability to solve it. This has resulted in significant cost savings.

Third, when you go to the wholesale market, you don't mention the charges, if you don't wholesale it out in time, you have to bear a part of the risk of rotting, in fact, wholesale to various hawkers, this risk will be transferred to the hawkers.

Fourth, when you go to various farmers' markets, you have to pay management fees and booth fees, and if you don't want to pay, then hide from the city. At all levels, the big dealers, the people at the checkpoint toll booths, the people in the wholesale markets, the hawkers, the farmers' markets, all want to make money.

That's why there is a strange thing that cherries can't be sold for four yuan a pound, but citizens can't buy cherries for twenty yuan a pound.

In this regard, as a supermarket group, it has quite an advantage, at least all unnecessary links in the middle are omitted, and the disadvantage is the appearance.

So as early as a few years ago, Li Mo was thinking about this "appearance" problem.

When the IKEA supermarket was built, Huang Tairen recruited various backbones, and then used the relationship with Wal-Mart to send these backbones to Wal-Mart for internships.

After the supermarket is built, these backbones will come back to form each supermarket member. Even now, there is still a backbone of the hair at Wal-Mart to continue internships, of course, with the opening of more and more supermarkets at IKEA, internships can be carried out in their own supermarkets, and there is no need to waste money to go abroad for internships.

At the same time, for various agricultural and sideline products, IKEA also recruited some salesmen very early, and then rented some stalls in some farmers' markets, without wages, but IKEA purchased some agricultural and sideline products from below, handed them over to these salesmen, handed over the capital to IKEA, and the rest of the money earned is your salary. In this way, each salesperson is forcibly sharpened.

After IKEA opened, these salespeople were transferred back and a special team was set up to wash and select vegetables, and also sent salespeople to stand in front of the counter to sell vegetables, and their income was linked to wages and bonuses. If it doesn't sell well, then you can only get a pitiful dead wage.

That is, on this, far from the major supermarkets in Li Mo's previous life, the salesman is responsible for selling vegetables on the platform himself, so customers will have scruples when choosing, because of the bonus, the salesperson will not tolerate customers unscrupulously rummaging at will, and will take the initiative to persuade customers to try to sell all kinds of vegetables on the same day. The more the day is sold out, the fresher the vegetables are on the counter the next day, the higher the group's profits, and the more they will receive bonuses.

In this way, the entire farmers who cooperate with Lefu Yifu have all their sales channels controlled by the head office.

The intention of control is not to slaughter the peasants, but to collect loans.

If you don't repay the loan, you can sell it slowly, because no one buys the vegetables and fruits you grow, the poultry, livestock, and fish you raise, and sells them slowly. In the future, there are too many ungrateful people, such as Zhao Liying repairing the road and the scumbag funded by Sun Li...... The worst thing is Cong Fei, and almost all the people who funded it have become white-eyed wolves!

In this case, Li Mo didn't want it to happen to him, so he had to take more precautions.

Of course, if you take precautions, the sales volume will be large, and in turn, it will also allow farmers to increase their incomes by a lot.

What Li Mo paid was only the wages of a few salesmen, but in fact, the extra money and profits from the sale were enough to pay several times the salary.

In addition to these articles, Li Mo has introduced some measures.

After 5 o'clock in the afternoon, these vegetables and fruits that are not easy to preserve will be discounted by 20%, and after 7 o'clock in the evening, they will be directly discounted by 6%. With a 6% discount, it is basically a loss, at least there is no profit, but in this way, these vegetables and fruits can be sold out on the same day, although it may be a slight loss, at least it is better than throwing it away as garbage.

After all, the living conditions of many families are not very good, so it will attract many customers to come over after dinner, and at the same time buy groceries, it will also stimulate the sales of other goods......

And the business hours are also different from the major supermarkets in Li Mo's previous life, which start to open at seven o'clock in the morning, close at nine o'clock in the evening in autumn and winter, and close until ten o'clock in spring and summer. Salespeople will be very hard, but there are more holidays every month, and now there is only one day off a week in various factories in China, and IKEA has two and a half to three days off, which basically makes up for it. The door will open at seven o'clock, and it will not delay the public to buy groceries.

In addition, Li Mo also did a relatively trendy thing.

There are all kinds of baskets sold in the supermarket, and some of the baskets are still very beautiful.

At the same time, we encourage everyone to try not to use plastic bags every time, with baskets to buy things, except for a few inseparable from plastic bags, such as bulk rice, soybeans, do not use plastic bags that do not work, the rest can not use plastic bags, such as to buy vegetables, with a rubber band tied up, and then paste the price code list, put into the customer's basket, pay the cashier will give a green bill, the name of environmental protection single. Then every few months, the person who holds an environmental protection single of more than 3,000 yuan,A lottery is held,At least one out of every 3,000 customers can win a color TV,The rest can also draw a large bag of laundry detergent,If you buy more,For example, I bought 6,000 yuan of goods,I didn't use a plastic bag,There are two lottery chances。

Of course, this is not only a trendy environmental protection concept, but also a disguised promotion.

This elderly woman didn't know much about the situation, just went around the supermarket and came back, and saw that the brand discount became six discounts, and all kinds of vegetables were sold cheaper, and then six percent off, needless to say, basically lost money, so I asked.

The salesman, a young woman under the age of 30, replied while putting vegetables into a plastic bag for another customer, putting them on an electronic scale, and then pasting the price list: "Auntie, supermarkets are similar to farmers' markets, and they are not cheap now, and tomorrow, there will be no more appearance, and it is better to lose points than to throw them away." ”

Another customer thinks IKEA is doing the right thing, saying, "Yes, supermarkets are also in business, only the wrong ones are bought, and the wrong ones are sold." ”

The old woman continued, "What if it can't be sold?"

"Auntie, sell it like this, after one night, there will basically be nothing left, as for the leftovers, tomorrow morning will continue to be discounted, and after a morning, it will definitely be sold out." If it can't be sold, it is a dereliction of duty on the part of the acquisition department. ”

If they can't be sold, it will be very troublesome, they must be left alone after work, cleaned and sorted the next morning, which is equivalent to repacking them, and then pushing them to the shelves again.

There will be this, but not too much.

Li Mo nodded, there were no bright spots in the salesman's answer, but he didn't make any mistakes in a decent way.

The old woman seemed to agree with this, and she ran to the shelves and began to pick vegetables.

Li Mo gave a two-word evaluation: "It's okay." ”

At this time, a middle-aged man with glasses squeezed in and asked: "The contemptible surname is Gu, he is a reporter from the Xinming Evening News, Li Dong, Huang Dong, Peng Dong, Zhou Dong, Sun Dong, Zhao Dong, Song Dong, Yu Dong, can you accept my interview." ”

Li Mo asked in surprise: "Aren't you off work, and you still have to work?"

"Dong Li, my family lives nearby, and I also came here to buy things, and I happened to meet you. Although it is off, the work must be dedicated. ”

"Okay, then we'll take a few questions from you. ”

"Dong Li, why did you enter the supermarket industry?"

Because the policy has not been liberalized, although a few stores have opened, Yi Group has been very low-key, almost no activities, and quietly opened.

Since reporter Gu asked, Li Mo also answered.

"Entering the supermarket, one is for the convenience of the people, the second is to make their own products have one more sales channel, and the third is that New Oriental subsidiaries Lefu Company and Yifu Company have a series of poverty alleviation programs to help farmers in some poor counties develop agricultural and sideline industries, so that they can get rich through labor, but agricultural and sideline products are planted and raised, and there must be a place to sell, just like these vegetables and some agricultural and sideline products, nearly half of which are from the eight poor counties in the late province supported by their two companies. ”

"Why are they sold so cheap?"

"There are two aspects, the first is that it purchases directly from farmers, which saves a number of transit channels and procedures and expenses, and saves a lot of costs. The second aspect...... Reporter Gu, I said, do you dare to report?"

"Dare. ”

At this time, when I heard that the vegetables were discounted by six percent, more customers had already poured in, and many customers were also looking at Li Mo curiously.

Li Mo asked, "Have any of you seen the movie Railroad Driver?"

Nearly half of customers said they had seen it.

"Did it shoot well?"

Naturally, these customers said yes.

"Last year, it was nominated for the Hundred Flowers Award several times, but it didn't win a single award. But abroad, it has won many awards, including the Oscar for Best Foreign Language Film, and tens of millions of overseas box office. This year's Golden Rooster Award jury proposed that I send someone to send it to the election, and I agreed, and I also received several nominations. Some time ago, the Golden Rooster Award was finalized, and the organizing committee wanted to invite me to participate in person...... Because of the policy, it is not convenient for China to report on my deeds for the time being. In addition, I was busy myself, so I didn't go. But at that time, it was Mr. Song who represented the promotion and release of this movie, and I asked Mr. Song to participate in this award on my behalf. As the CEO of a company with an annual output value of more than one billion US dollars, I think that even if the Chinese have good face, I have given face to the organizing committee. As a result, like last year's Hundred Flowers Award, the railroad worker did not win any awards. ”

The biggest winner of the Golden Rooster Award this time is "Jiao Yulu", so forget it.

But there are also "Fake Girl True Love", "Knight Storm", "Big City 1990", ...... and other films have won different awards one after another, Li Mo has never heard of it.

After the results came out, Li Mo was angry.

It doesn't matter if you win the award or not, the key is not to play yourself like a monkey again and again, just in response to the reporter's question, he vented his anger by the way.

"But so what, even if it doesn't win, no one thinks it's bad. This reminds me of a great film, "Ordinary World", which in my heart is also the greatest Chinese greatness in the 80s. Today, the literary and artistic circles are full of flowers, and all kinds of modernism, consciousness, avant-garde, scarring, and obscurity are all the rage, because the ordinary world is a traditional literature, which has been ridiculed and resisted by many people in the literary and artistic circles, thinking that it is a vulgar literature, of course, it is better than my railroad worker, at least it has won the Contradiction Literature Award. Maybe my thinking is outdated. ”

"The purpose in my heart is that it is better to win awards, not to win awards, at least to be recognized by the audience, after all, whether it is a movie, it is ultimately made for the audience or written for readers. The same goes for supermarkets, there are no flashy marketing methods, and their purpose is two words, affordable. It tries to keep the purchase price as low as possible, and then sells it to the people at an affordable price. For the time being, it seems to be quite successful. ”

It's not just affordable.

Its purpose is many.

For example, employees are required not to treat customers as gods, but at least to maintain a smile and patience with customers.

The goods on the shelves must be neat and clean.

Moreover, when entering the supermarket, the goods must be tested by the quality inspection system established by Li Mo, and at least reach the C-level standard of the "Li Quality System Standard", that is, they can barely be used by customers or eaten. As for Sanlu milk powder and the like, Li Mo can't be serious with them, but he doesn't want to enter the IKEA supermarket.

There are also some agricultural and sideline products that contain toxic pesticide residues and do not want to enter IKEA supermarkets.

When the manufacturers distribute the goods, all the goods that are close to the expiration date must cooperate with the supermarket to forcibly discount and promote, and sell them before the expiration date. Once the expiration date has passed, they are immediately arranged to be ruthlessly removed from the shelves.

Manufacturers shall not deceive in any form, find a warning, find three times, immediately interrupt the work, and compensate IKEA part of the liquidated damages.

Wait a minute.

But on this occasion, in front of so many customers, Li Mo only said the word affordable.

"Li Dong, the price of IKEA supermarket is very affordable, but will its sales affect the sales of major department stores?"

"When Wang Anshi changed the law in the Song Dynasty, Sima Fa once said that he believed that the wealth of mountains, rivers, rivers and seas was fixed, and if there was more here, there would be less on one side, so Wang Anshi's statement of open source was a lie. But in fact, Sima Guang's statement is untenable, at the beginning of the Northern Song Dynasty, the state fiscal revenue was only 20 or 30 million, and the people may not be very happy, in the middle of the Northern Song Dynasty, the national fiscal revenue was more than 100 million, and the people may not be very painful. It is also a common sentence now, how to make the cake bigger. It's the same with retail, it's not a zero-sum game, it's about how to make the pie bigger and stronger. But to put it simply, except for a few people who have become rich, most people are not living easily, and it is a penny to save them a penny. ”

This sentence said to the hearts of all customers, and there was a round of applause.

After Li Mo finished speaking, his heart was happy.

But I didn't expect that this reporter Gu was also bold, and the person in charge of the Xinming Evening News didn't know what to think, so he actually published the interview process as it was and did not miss a word. It happened to be this time, what time, the spring of 1992......