After the Oscar nominations were announced, the major studios knew that this year's opponent still had the main goal of public relations!

For example, it's Leonardo DiCaprio. Pen, fun, and www.biquge.info

Xiao Lizi has always been a candidate for actor in the hearts of the audience, but he has always been running with him!

The biggest attraction of this year's Oscars is whether Xiao Lizi can realize his dream of Oscars in 20 years!

My buddy has been running with him since he was nominated for the Oscar for Best Supporting Actor in 1993!

In fact, at the beginning of this year's awards season, Xiao Lizi's hopes were not very big, because the performance in "The Wolf of Wall Street" was really too open, and the movie "The Wolf of Wall Street" was too pompous, and many people didn't like the movie, and even said that it misinterpreted the American dream.

Conservatives, in particular, believe that such a film should not have been selected for Best Picture in the first place!

On the other hand, Matthew McConaughey's performance in "Dallas Buyers Club" is shocking, and "Dallas Buyers Club" has a good reputation.

No matter how you look at it, there is no comparison between these two!

But Xiao Lizi did not give up, he worked very various shows, talked about and promoted "The Wolf of Wall Street", and personally came forward to explain the controversy.

These moves skyrocketed his call for the award, and many media outlets near the Oscars, including Entertainment Weekly, saw him as the most serious contender to challenge for the McConaughey McConaughey actor's crown.

Even he thinks so!

During the interview session on the red carpet of the 86th Oscars, Xiao Lizi was asked by the host what he thought, and he bluntly said, 'Kate will be proud of him!'

Well, Kate is Fei Wen, the shredded meat in "Titanic", the relationship between the two is very close, when Fei Wen won the award, the first person to thank was not her husband but Xiao Lizi!

It's a pity that Xiao Li Zi has exhausted his calculations, I didn't expect Matthew to be so awesome, many Xiao Li Zi fans said, "If it were anyone else or even Bell, we would think that Xiao Li Zi would lose a lot, but McConaughey, who played the AIDS patient, is definitely not a loss, if you have seen McConaughey's performance of not losing weight and the essence of the film, you will know that Matthew deserves his name." ”

……

The so-called public relations, to put it bluntly, is to spend money to buy awards, according to our Chinese saying, this is called bribery and bribery, but in the United States, people call it reasonable public relations!

The common strategy of public relations is nothing more than two aspects: to elevate oneself and belittle one's opponent.

First of all, from the awards season, in order to increase exposure, the studio is eager to squeeze every minute of the film's creative team. The directors and lead actors are busy during the awards season, rushing to attend various media events arranged by the studio.

Shen Lin's journey of hard work began on December 20, and he participated in various award ceremonies every day, Yingbao changed her dress and was about to vomit, and in China, some reports could not be left behind, so a bunch of tracking reports were stuffed into Zhao Liying's studio, and then the team picked up some exquisite photos and posted them on Yingbao's Weibo and the studio's official Weibo.

Anyway, the studio topics that lasted for two months were 'Shen Lin won the Best New York Film Critics Award for "Dallas Buyers Club", or "Shen Lin won the Washington Film Critics Award for Best Picture for "Dallas Buyers Club", of course, the most was the picture of Ying Bao walking the red carpet in a dress.

At the beginning of the awards season, Hollywood studios will launch a batch of "for your reference" posters, which will strengthen the audience's impression by carefully selecting the corresponding media praise for the possible nominations of their works.

To put it bluntly, this is the print media version of "asking for attention".

In order to elevate themselves, some studios do not hesitate to take some over-the-top moves, and the results are often controversial.

For example, this year's "Drunken Country Folk" ran a full-page advertisement in the "New York Times", touting itself as "the best movie of the year";

And the poster of "12 Years a Slave" "for your reference", printed with "It's time", is also believed to kidnap the judges' sense of morality to some extent.

At the same time, the ads for "Dallas Buyers Club" are much more intriguing: 'Movies to the movies, and movies to get politics away!'

There are also actions aimed directly at members of the Academy who have the right to vote, such as filling the judges' mailboxes with relevant graphic materials introducing the works, and even filling the judges' daily activities with movie posters!

These are just the most common PR tactics, and that's what basically every studio does.

In addition to this, it is necessary to discredit the opponent, that is, black PR!

"The Wolf of Wall Street" and "Blue Jasmine" are two films that can almost announce their farewell to the Oscars, the former because of the content, and the latter because of the director's character.

It's definitely a smear from other studios!

"12 Years a Slave" became the public enemy of all other films that had a chance to be nominated - so strong that it almost led the awards season!

Its production company, Fox Searchlight, has an eye for selecting scripts, and has successfully selected "Slumdog Millionaire", "Little Sunshine Beauty", "Juno", "Black Swan", including this year's "12 Years a Slave"

It's already unpleasant!

Why are you so awesome?

As a result, a series of reports appeared in newspapers and on the Internet.

"Politically correct race films are full of accusations and simplifications, and I especially don't like to show violent footage directly, which is disrespectful and even insulting to the audience..."

"The reason why crappy films are full of violence is because the director is incapable of expressing strong emotions with the help of simplicity and moderation, and if such a film can win the best director and the best picture, the judges are simply blind!"

"A typical main theme movie, especially well done in terms of visual impact and emotional experience, is much better than the second-rate "The White House Butler", but it lacks personality as a whole, more like a film customized for the awards season, rather than the director's personal work. ”

Similar comments and tones flooded the Internet after the Golden Globes ended.

In particular, his director, Steve McQueen, is a black man who openly declares that 'if Obama had been born in America a hundred years ago, he would have been in the same situation as Solomon Northup!'

Originally, such remarks could definitely add points to the film, but unfortunately Ohei was too busy during this time, busy with medical reform and gay justice, and he didn't have time to pay attention to "Twelve Years a Slave"

Steve McQueen said this to a very poor effect, and was criticized for kidnapping Oscar!

On the other hand, Shen Lin and Bill are completely in accordance with the previous award strategy, step by step, and they will never be untargeted.

In an interview, he also said that he would accept the approval of the judges!

With the start of the three major union awards, Shen Lin can conclude that this year's Oscar Best Picture definitely belongs to "Dallas Buyers Club"