Chapter 621: Drive High and Go High

At present, the ratings survey of domestic television programs is independently completed by the New Vision Company under the State Administration of Radio, Film and Television, which belongs to a third-party state-owned authoritative organization. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

Ordinary media or viewers want to know the ratings of a TV series or variety show broadcast on the same day, then they can log in to the official website of the new vision company the next day to see that the official website of the new vision distance also has a very detailed ranking, which is higher and which is lower at a glance.

But this is not the case with TV stations, and all state-owned TV stations in the country can obtain real-time ratings data from new sight companies or through special channels.

Because the new sight distance company relies on the powerful resources of the radio and television department, it collects the data of digital TV end users and formal online live broadcast platforms in real time for aggregation, although there is an inevitable delay, but its authority is beyond doubt.

Of course, Zhedong Satellite TV is connected to the channel of the new vision distance company, and the reason why Tian Tian wants to squat in the TV station is to be able to get this important data in the first time.

"The Voice of China" opened with 1.07%, and after 12 minutes of broadcasting, the ratings jumped to 1.78%, a surge of 0.71%!

If the high start of more than 1% was still Tian Tian's expectation, such a ferocious increase made her heart jump out of her chest, and her face turned red.

As a person in the industry, Tian Tian knows very well what this means.

This is a precursor to the popularity of the show!

Today's TV audience has no way to compare with the previous era, in the previous era when there was no Internet, everyone's most important pastime was to watch TV, so many excellent TV dramas or programs can often set a very high rating, often tens of percentages, and ratings myths continue to emerge.

Now with the advent of the era of science and technology, there is a diversified and multipolar situation of entertainment methods, young people are more enthusiastic about online entertainment, and there are fewer and fewer people who are willing to sit in front of the TV set to watch TV, and the requirements are getting higher and higher.

Correspondingly, whether it is a TV series or a variety show, it is impossible for the ratings to create the previous data, and many variety shows have an average rating of 0.5% and can be regarded as brand programs.

The remote control is in the hands of the audience, and the current audience is very impatient, if a new show fails to attract them in the first place, they can simply press the remote control in their hands, and there are hundreds of other options.

The beginning is the most critical, just like a new novel, if you don't catch people at the beginning, readers are unlikely to buy it.

So when the ratings of "The Voice of China" pulled a beautiful yang line on the screen, how could Tian Tian not be excited and excited?

Of course, she knew that it would be too early to celebrate the victory now, at least until the dust settled after the show was broadcast, so she endured it and didn't lose her temper on the spot.

But the former colleagues who were also in the broadcast studio did not have so many scruples, and congratulated Tian Tian one after another.

"Mr. Tian, congratulations!"

"It's definitely a popular result, and I estimate that tonight's first issue will break 2 on average. ā€

"There must be no problem with breaking 2, and it is possible to rush 3!"

"Sister Tian Tian, you must have a treat!"

Everyone is also really happy for Tian Tian, although the latter has long left Zhedong Satellite TV, but the relationship in Taiwan has always been very good, and a few days ago there was a banquet at the Shangri-La Hotel to entertain a group of colleagues.

In addition, the popularity of "The Voice of China" is also of great benefit to Zhedong Satellite TV and everyone, and the annual advertising performance of the TV station is related to everyone's year-end bonus!

Although "The Voice of China" has just begun, it is indeed too early to congratulate now, but it is definitely right to ask for a good mouth color first.

"That's right, Tian Tian is going to have a treat!"

At this time, the door of the broadcast studio was pushed open, and a middle-aged man walked in with his head held high.

"Gao Tai Chief!"

Seeing the comer, everyone got up one after another, even Tian Tian was no exception.

This middle-aged man is none other than Gao Guangzhi, the director of Zhedong Satellite TV, a well-known young Zhuang figure in the radio and television system, and he has been transferred to Zhedong Satellite TV for less than two years as the director, and he has carried out drastic reforms to the TV station, and his prestige in the station is quite high.

It is under the leadership of Gao Guangzhi that Zhedong Satellite TV has attacked everywhere in self-made dramas and variety shows, gradually improving the influence of Zhedong Satellite TV in the industry, and advertising revenue has increased significantly.

The cooperation between Zhedong Satellite TV and Xingchang Media was also facilitated by Gao Guangzhi.

So even Tian Tian, who is reserved and delicate like a princess, behaves very well-behaved in front of Gao Guangzhi, and she is indeed the latter's junior.

Gao Guangzhi raised his hand with a smile and said, "Everyone sit, continue to work, don't worry about me." ā€

That being said, how many can really sit still?

Tian Tian asked curiously, "Director, why are you here?"

Gao Guangzhi smiled and said, "Why can't I come? I'm here to see the ratings of this show." ā€

Tian Tian was proud: "I didn't disappoint you, did I?"

Gao Guangzhi said: "Don't be too happy, the start is good, the key is to see if you can hold on." ā€

Tian Tian nodded obediently, looking like an honest child.

And while the two were talking, the data on the screen was still increasing slightly.

This is very rare, considering that this is the time of commercials, and usually there is a temporary drop in ratings during the advertising period, because there are always impatient TV viewers who change channels at this time.

Such a scene made Gao Guangzhi a little surprised.

At the beginning, he strongly advocated cooperating with Star Factory Media and using the method of buying broadcast rights to introduce "The Voice of China", otherwise the self-made reality talent show proposed by others was to deepen the reform process of the TV station on the one hand, and on the other hand, he was optimistic about this cooperation.

In addition, there is also the relationship between Tian Tian's family.

But Gao Guangzhi didn't expect that the ratings of "The Voice of China" were so good, and it was completely a dark horse to open and go high, which made him feel that he had made a mistake in cooperation and negotiation before.

You must know that the contract between the two parties is based on the ratings to dividends, the higher the ratings, the more benefits that Zhedong Satellite TV has to give up.

But this thought only flashed in his mind and disappeared in an instant, the higher the ratings of "The Voice of China", the greater the advertising revenue of Zhedong Satellite TV, and the influence brought by it cannot be measured by direct benefits.

It's a win-win partnership!

Just when Gao Guangzhi changed his mind, the advertisements on the big screen ended, and the picture returned to the show.

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The first one is sent. (To be continued.) )