Cheng Xiaoyu moved the venue of the last "Reunion World" concert to the Bird's Nest, which caused a lot of shock, this matter is not an earth-shattering event, after all, where is the fame of Cheng Xiaoyu and the "Idol Project", it can also be regarded as the grandest finale of the summer performing arts market in Shanghai.

However, in order to benefit ordinary audiences, Cheng Xiaoyu implemented a series of measures, such as direct sales on the official website, such as the real-name system for ticket sales, which stabbed the hornet's nest, not only offended scalpers, but also offended the first-level sellers of tickets and almost all entertainment companies in China.

This move towards consumers has made entertainment companies (organizers) and distributors (primary market and secondary market, the secondary market is scalpers) who already feel that the general environment is not good, and they think that Cheng Xiaoyu is bullying others.

Essentially, entertainment companies and distributors are the same pair of pants, and they work together to find ways to get money on consumers.

Making money is a natural thing, but the problem is that the way they make money, there are some deviations, they are not trying their best to improve the quality of the concert, but choose the fastest ticket speculation.

In Cheng's view, this is not only a moral or commercial issue, but a long-term subtle harm to the arts and entertainment industry, he does not hate scalpers, nor is it to please consumers, scalpers are just a category of dealers, and they are the inevitable result of the free market.

At Cheng Xiaoyu's level, what he needs to consider is more profound, that is, how to promote the Chinese arts and entertainment industry into a virtuous circle and form an industrial chain that can continue to make blood and money.

At present, the result of his discussion with Chen Haoran is that to fundamentally start to change, the first thing is to change the chaos of the Huaxia ticket market.

Usually Chinese people are familiar with various B2C ticketing platforms, such as Damai.com, West Kowloon District, Bull Demon King, Yongle Ticketing, etc. People who often watch performances will also be familiar with the price increases and ticket grabbing of various ticketing platforms, and almost no one does not complain about scalpers who earn a lot of premiums.

But ticketing is just the tip of the iceberg in the show market, and more information lies beneath the surface. What roles are needed for a concert of 10,000 people, the financial futures attributes of performance tickets, and scalpers spawned by the free market - these are the real doorways in the industry.

In China, the performance market is a very traditional business, in which the interests of the organizer, the primary distributor and the secondary distributor are clearly divided, the information of the industry is not transparent, and there are many non-standard mechanisms.

The consequence of this is the interests of the three parties, the strong party can guarantee it, and the weak party cannot guarantee it, but whether it can make money or not, it is the consumer who suffers in the end.

And at present, this model of the Chinese performance market is only suitable for stars with large IP traffic, such as Cheng Xiaoyu, a super IP, which belongs to the carnival of the three parties, and it is hard to raise the ticket price, anyway, someone will always pay.

But if the IP of the star is not strong enough, it is difficult to reach fans only by relying on the ticketing platform. Most of the organizers do not have a plan to develop derivatives, and the box office is almost the only way to get paid.

Once the publicity is blocked, the loss will be very large, in other words, those small and medium-sized IPs have a super high risk.

Therefore, no one wants to take risks for niche music, so it is very difficult for niche pop music, classical music, musicals, etc., such as jazz, to make money and survive.

After all, unlike the United States, which divides art into commercial and non-commercial markets, and does not formulate relevant policies to give much support to non-commercial art types, such as theater troupes, large types of Peking Opera, Henan Opera, and Yue Opera, which are known as the quintessence of the country, and a few troupes can receive certain subsidies, but the situation is very bad, not to mention more niche dance troupes, classical orchestras and opera houses.

You must know that in the United States, including the five major symphony orchestras, nearly 95% of the more than 200 opera group members of the National Opera Association are non-commercial organizations, and these institutions continue to make blood for the American entertainment and art industry, which has formed the result of the export of American culture to the world.

Cheng Xiaoyu hopes to preserve Chinese art, improve the level of Chinese art and culture, and let Chinese people have more choices and make some contributions within his ability, which he believes is his mission as a porter.

The role of art is not only entertainment, but also thinking and inheritance.....

If Cheng Xiaoyu wants to achieve his ambition, he must first fundamentally change the chaos of ticketing, and after establishing a healthy market mechanism, he will prompt the government to introduce some tax policy support to build a platform for more performance groups to provide performance opportunities....

Of course, the businessmen naturally couldn't understand the big plan of an art worker, they only saw Cheng Xiaoyu using his influence to overturn the table and break the rules of the game.

If from now on, the ticket sales of "Shanghe" will be carried out according to this model, then how will the entertainment company as the organizer play? How will the first-class ticketing market still speculate on tickets? How will scalpers still make money?

This led to Cheng Xiaoyu becoming the target of public criticism, Zhang Wei, president of Xinsuo, posted with a picture of a crying face in the WeChat circle of friends: "This is the first step for Cheng Da to monopolize the entertainment industry in Huaxia, Huaxia does not have the "Antitrust Law" It is really sad, the record industry is full of holes, he turned the table in disregard, how can we small and medium-sized enterprises survive next? But helpless Cheng Da director and Cheng Da producer, the money is too powerful, and he can't afford to offend, so he can only hide his face and sigh, dare to ask where the road is?"

There are hundreds of messages at the bottom, all of which are from the bigwigs of the Huaxia Performance Industry Association and the Huaxia Record Industry Association.

Qian Guodong, the boss of "Huaxia Power", replied: "Xinsuo calls itself a small and medium-sized enterprise, so our Huali is not even a small shrimp?"

Liu Qiang, the boss of the "Bull Demon King Ticketing Website", replied: "Made, I am really angry, 'Shanghe' is really a B, we contact us in the hope of being able to do the consignment, do you know how the other party replied? Every turnover brings a premium, and at the same time, there is often a situation of unsalable, which is inevitable. What is the game-changer for his 'river' family?"

Huang Yongchang, the boss of Damai.com, replied: "Why? With money, 'Xiyu' has already made a bid to the West Kowloon District and Yongle Ticketing, saying that he wants to buy it, and when the time comes, when the wealthy and powerful 'Shanghe' redefines the rules of the game, everyone will go to drink the northwest wind and watch him play alone!"

Tian Li, the boss of Orange Sky, replied: "I didn't expect Cheng Xiaoyu to do things so desperately, we can't sit still, we have to think of a way....."

Ding Mao, the largest performance organizer in China, replied: "Na Tian always takes the lead, and I Ding is willing to attach Ji to ......"

Wan Youjiang, the boss of the music network, replied: "Plus 1! You can't let Cheng Dagongzi Hu come, you have to let him know that any industry has its rules!"

Tian Li quickly replied: "I can only shout about this matter, if I want to organize, it must be organized by President Xiong or President Yao, right?

The next day, Yao Shiqi, president of the Record Industry Association, who gradually lost his right to speak because of the sluggish record industry, replied: "To be honest, Xiao Cheng! This is indeed a bit disregard for the overall situation, does not pay attention to politics, and does not take responsibility.....

At this time, Cheng Xiaoyu did not know that under his strong pressure, the Huaxia Performance Industry Association and the Huaxia Record Industry Association held a joint meeting in the capital. This victorious conference and successful conference convened almost all Huaxia entertainment companies, performance companies, music websites and ticketing websites, but did not invite the largest record company in Huaxia - "Shanghe......

Cheng Xiaoyu, who learned the news from Chen Haoran, just smiled and continued to devote himself to the rehearsal of the concert, for him, this Bird's Nest concert is not only an opportunity to change the ticketing industry, but also a summary of his life.

He has decided to propose to Xu Qinning after the concert, of course, he will not do anything like proposing in front of nearly 100,000 audiences, although he thinks this is a good way, but he can't, and it's not suitable.....

And he plans to make it clear to Xu Qinning, hoping that she can agree to talk to Xia Shamo in Las Vegas first...... After marrying her in Huaxia, although he committed the crime of bigamy in this way, although it was very scumbag to do so, this was the best solution he could think of.

Cheng Xiaoyu stood on the balcony on the 33rd floor of Tomson Marriott, looking at the bright moonlight in the sky, white and shining.

In his eyes, there are many kinds of whiteness in the world, the crescent moon hidden among the clouds on the third day of the first month of the month, the white gardenia buds in the green branches, the milky white waves of the deep blue sea crashing against the pale yellow sand, and the brilliant pearls that have been tempered in the flesh and blood of the shells.

In addition, it is a girl's white dress dancing under the shadow of the moon....

The night is thick, the lonely lights floating in the city are the desolate waiting for the end, and the warmth of the new hope coming again, Cheng Xiaoyu feels that he is already a little old, but life has not yet begun.

Thinking of this, his mind drifted into the distance in the noisy hustle and bustle, but these deep thoughts could not be said to others, even if they were said, they could not be explained, it was better to bury them.

At this moment, Cheng Xiaoyu thought to herself: After getting married, she will definitely not avoid him anymore and refuse to meet him......

(Some people say that in the last concert, Xiao Xi will perform what GT tattoo will be performed if he does not appear, I wonder if everyone is looking forward to Cheng Xiaoyu and Xiao Xi meeting, or looking forward to watching GT tattooing..... ）