On March 13, Chenfei Media completed its registration in Beijing, and the two studios were officially merged into a new company. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

The registered capital of Jingcheng Chenfei Media Co., Ltd. is 10 million, the legal representative is served by Lu Chen, Chen Feier is the chairman, Lu Xi is the general manager, and the three hold 45%, 45% and 10% of the shares respectively, and the company is headquartered in Building C17 of the Beijing New Era Art Center.

At the same time, the two studios were cancelled on the official v of the Inspur blog, and the official v of Chenfei Media was launched simultaneously, and the number of followers exceeded one million on the same day.

The establishment of Chenfei Media has caused great repercussions in the circle, and even made many industry predators vigilant.

Chen Feier's studio was established very early, and Lu Chen's studio is relatively short, and the two studios have a common feature, that is, they basically only serve their own families and never sign other artists.

The only exception is Gegentana, but Chen Fei'er signed this little Mongolian girl for another reason, which is completely different from ordinary artists.

Now that Chenfei Media has been established, and the two studios have joined forces to become real companies, and the business scope covers pop music, TV series and movies, the business strategy is bound to change dramatically.

Looking at Lu Chen's development trajectory in the past two years, it has to make people feel shocked.

Lu Chen first changed the domestic pop music, stirring up the music scene with his amazing talent and exuberant creativity, making 2016 his pop year!

While sweeping the pop music scene, Lu Chen crossed over into the film and television industry, a self-written and self-starred "Blue Life and Death Love" and a "Full House of Romance" all created ratings miracles, and won the ratings championship in South Korea, the results are as dazzling as the sun, and no one can ignore them.

However, after the great success of the TV series, Lu Chen was still not satisfied, and went to Xiangjiang to set up a new studio and shoot his first movie "A Chinese Ghost Story".

This film based on "Strange Tales from Liao Zhai" has an investment of only 30 million, but it defeated the blockbuster of the same type with an investment of more than 100 million yuan in the box office war, and the cumulative box office has exceeded 100 million, and even the surrounding area has sold tens of millions.

What makes people speechless is that Lu Chen single-handedly handled the director, male lead, screenwriter, and soundtrack of "A Chinese Ghost Story".

The film will soon be released domestically.

With all this, he teamed up with Chen Fei'er, how could he not let his peers in the industry feel like "the wolf is coming"?

Of course, many people want to cooperate with Chenfei Media, especially those who have tasted the sweetness of working with two studios before, and they have sent congratulations and blessings on their blogs.

On March 15, Chenfei Media, which had just been established, got the pass for the domestic release of "A Chinese Ghost Story", passed the content review of the State Administration of Radio, Film and Television, and the 100-minute original sample was cut out for 9 minutes.

The domestic film censorship system is unique in the world, and the scale of control is also very large, many domestic films are shot at the script review stage, and even the slightest sensitive content is not good.

This is not the most pitiful, the script was killed is nothing more than a re-change, and it will waste some printing fees and brain cells, at most add a little time, the most pitiful thing is that the movie was sent for review after the hard work of shooting, and the final result was the three words "not passed"!

"It's as if you're standing outside a thick door, you don't know anything, you don't know the rules, you don't know the timeline, you don't know the fate of your film. In the end, you can only wait for a cold answer and some vague comments. If you don't know a few people in the door, you won't even get a ...... to actually change it."

These are the words of despair that a filmmaker uttered on his personal blog after his film was killed.

There is also the fact that it finally passed the review, but as a result, a large part of the plot and shots in the film were cut, which caused the audience to often be confused when watching the movie.

But the director was really wronged, because the bloody and violent scenes were cut, and not only domestic films, but even imported Hollywood blockbusters could not escape this "big scissors", so that many audiences went home to search for the original version on the Internet after watching the film in the theater.

The water is too deep to really talk about it, and there is no problem in compiling a thick book.

Since 2010, the State Administration of Radio, Film and Television has reformed the censorship mechanism of film and television dramas, and in general, the speed of review has been accelerated and the intensity of film editing has been reduced.

Despite this, "A Chinese Ghost Story" still minus two so-called glamorous scenes.

In fact, this was already expected by Lu Chen, and it was strange that the censors of the State Administration of Radio, Film and Television did not cut it.

The deletion of these 9 minutes of content basically has little impact on the plot, and it is very satisfying to get such a result, and the large-scale publicity of "A Chinese Ghost Story" in China can finally be fully launched.

Lu Chen set a budget of up to 30 million for the domestic promotion of this movie!

Xiangjiang has achieved brilliant results at the box office of over 100 million, but movies with a domestic box office of over 100 million are nothing, especially after 2010, the record of the movie box office has been constantly broken, 300 million, 500 million, 1 billion to 15, 2 billion, breaking the record is like cutting melons and chopping vegetables.

Although many record-breaking films have the phenomenon of box office injection, and news of buying box office and stealing box office appears from time to time, there is no doubt that the domestic film market is hot, and the former box office champion is nothing today.

The explosion of the market brings amazing benefits, and the amazing benefits bring fierce competition!

At this time, the role of publicity and marketing is greatly highlighted and is indispensable.

If a new movie is not promoted or hyped, it relies solely on word-of-mouth to win the audience, and there are examples, but it is definitely a rare existence, with a great element of accident and luck.

Unknown movies, theaters will not give much scheduling - precious resources cannot be wasted on unknown people, this is the reality, it is the rule of the circle!

Lu Chen's publicity budget for "A Chinese Ghost Story" is actually not too high, because before "A Chinese Ghost Story", the domestic promotion of "Painted Skin" has been vigorously launched, and Huaguan Pictures is obviously unwilling to fail in Xiangjiang and bet on the domestic market.

And the opponent facing "A Chinese Ghost Story" is not just "Painted Skin"!

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