On October 11, the first part of "Smiling Proud Jianghu" "Sword Out of Huashan" was released for 11 days, and the box office exceeded 1 billion!

Chenfei Media held a grand celebration party for this. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

This domestic martial arts blockbuster was not favored, but under the strong competition of Hollywood blockbusters, the box office went all the way up, becoming one of the most successful domestic films this year, and it shook the industry without accident.

The most incredible thing for insiders is that the box office of "Smiling Proud Jianghu" does not have any water, does not buy the box office, and does not have the bad record of stealing the box office, and stands upright and earns money.

Not only that, while the box office exceeded 1 billion, the sales of peripheral products of "Smiling Proud Jianghu" exceeded 150 million, creating a new record for the peripheral sales of domestic films, which attracted reports from many domestic heavyweight media, which can really be described as fame and fortune.

And what makes people jealous is that the first part of the series is so popular, and the second and third parts of "Smiling Proud Jianghu" will inevitably not be bad, because the audience base has been firmly laid, as long as there is no sharp drop in quality, then it will also bring extremely rich benefits to Chenfei Media.

In addition, Chenfei Media and Happy Mutual Entertainment jointly announced that the online game of "Smiling Proud Jianghu" will be officially tested on January 1, 2019, when all book fans and movie fans will be able to choose their favorite characters and enter the virtual rivers and lakes.

Taking advantage of the popularity brought by the movie, Happy Mutual Entertainment launched the first promotional video of "Smiling Proud Jianghu" on the Inspur Blog, and the number of hits on the day reached 20 million+!

Compared with movies, the benefits that online games can bring are undoubtedly more lucrative, and everyone realizes that a super IP has been formed and is exerting terrifying energy!

With the popularity of "Smiling Proud Jianghu", a large number of related articles and posts appeared on the Internet, newspapers and magazines, and some scholars even discussed it, believing that the success of "Smiling Proud Jianghu" will set off a martial arts boom in China.

Many film companies and entertainment media companies in the industry have refocused their attention on it.

Because of the previous failures of martial arts blockbusters such as "Young Jianghuxing", and the stark contrast formed by today's "Smiling Proud Jianghu", many professionals began to dig deeper, intending to completely crack the secret of the latter's success.

One of the points of view that most people agree with is that "Smiling Proud Jianghu" has created a real new genre of cinema, and the biggest feature of the film is the various fight scenes that are exquisite and dazzling to cool.

Different from the simplicity and crudeness of Hollywood action blockbusters, and also different from the stacking of special effects of domestic fantasy films, the style of "Smiling Proud Jianghu" can be described as unique and has firmly attracted the hearts of countless audiences.

Most of the audience's evaluation of "Smiling Proud Jianghu" is that it is wonderful and good-looking, and the good word-of-mouth brought by it has driven the box office of "Smiling Proud Jianghu" to new peaks.

And those colleagues who think that they have seen through the secret of the success of "Smiling Proud Jianghu" have invariably launched a large-scale poaching operation against the action team owned by Chenfei Media, that is, Lu Jiaban.

There are few secrets in modern society that can hide everyone, a movie crew can have as many as hundreds, and the situation is complicated, and the action routines involved in the filming of "Smiling Proud Jianghu" are of course impossible to keep secrets.

Therefore, in the eyes of these peers, as long as a few members of the Lu family class are poached, then they can also shoot a martial arts blockbuster like "Smiling Proud Jianghu" and participate in sharing this cake that has just become bigger.

For a time, even the crew in Ningshan Film and Television City was greatly affected.

More than a dozen members of the Lu family class submitted their resignations, and there was even a phenomenon of personnel saying goodbye without saying goodbye, most of them were poached by other film companies at high prices, and some planned to set up their own doors.

In this regard, Chenfei Media did not rush into a rage, or took any extreme measures, did not make things difficult for those who wanted to leave, as long as they took out compensation in accordance with the contract, they could restore their free body, and everyone would gather and disperse.

For those who continue to stay, the company comes up with new contracts with more generous treatment, several important core personnel such as Wan Yong, and additional rewards in terms of share dividends.

When Lu Jiaban was first established, there were only a dozen people, and later expanded to twenty or thirty, and these people became the core of the action team when filming "A Chinese Ghost Story".

By the time of the filming of "Smiling Proud Jianghu", the number of members of the Lu family class had surged to as many as fifty or sixty, and a large number of new blood had been added through the talent show, so it would not be broken by the departure of more than a dozen people.

Most of the core members stayed, because their treatment was not bad, and they could be said to have been brought up by Lu Chen, and they had a high sense of identity with Lu Chen, so even if the people in the headhunting company talked about it, there were few who were tempted.

Through the efforts of Chenfei Media, this poaching storm was quickly quelled.

Several film production companies have begun to form their own action teams when poaching is unfavorable, and they have copied and imitated the routines of Lu Jiaban, selecting talents from local martial arts schools or sports schools for training, and preparing to copy this model into new film and television dramas.

Even if it can't be as beautiful as Chenfei Media, it's good to get a piece of the pie.

Therefore, in the foreseeable future, this "Jianghu" war will continue, and it will become more and more intense.

For Lu Chen, who has brought this craze, this is not a bad thing, there is competition to make progress, and it is not interesting for Chenfei Media to seek defeat alone in the "rivers and lakes".

On October 15, the Shanghai International Film Festival officially kicked off, and "Smiling Proud Jianghu" entered it as an exhibiting film to seek the sale of international rights.

As of the 20th, the box office of "Smiling Proud Jianghu" exceeded 1.5 billion, and it has become one of the most high-profile domestic films at the Shanghai International Film Festival, selling copyrights to 37 countries in Southeast Asia and Europe and the United States, including the United States, Japan, South Korea, Australia, France, Germany and other important film market countries.

The total transaction volume reached 25 million US dollars, becoming the big winner of the Shanghai International Film Festival, and also earning hundreds of millions of net profits for Chenfei Media.

Some people in the industry estimate that the martial arts IP of "Smiling Proud Jianghu", including three movies, copyright adaptation, copyright sales, brand authorization, peripheral sales, etc., can bring at least more than 2 billion profits to Chenfei Media.

Relying only on the IP of "Smiling Proud Jianghu", Chenfei Media already has the foundation for domestic listing, and once the listing is successful, Lu Chen and Chen Fei'er will have a new breakthrough in their net worth!

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