From the day of its birth, capital is full of filth and gore in every pore.

These two famous sayings are an excellent interpretation of the essence of business, the early expansion of the domestic Internet industry, is the bloody fight, annexation process, following the law of the jungle, several giants are all from the Red Sea, the bones are full of wolf nature that devours everything.

They refer to it as the rules of business.

However, the domestic political system determines that this unlimited and brutal expansion must be curbed, because the result of the monopoly of giants is to stifle the spirit of innovation to a great extent, making it difficult for small and medium-sized enterprises to gain a foothold.

And the giants who have grown up in China are very weak in the face of foreign predators.

This situation eventually aroused vigilance and reflection among the upper echelons of society, and after some difficult games, in September 2005, the Commercial Creative Copyright Protection Act was officially released, which existed as a supplementary regulation to the patent copyright regulations.

This regulation is aimed at the new Internet-based industry, protecting the original business creativity model of enterprises from plagiarism, imitation and encroachment by others, thereby promoting industrial upgrading and expansion, forming a good market competition atmosphere, and avoiding falling into a vicious circle.

The regulations stipulate that commercial creative copyright can only be applied for by enterprises, and a creative copyright protection certificate will be issued after passing the review, and the validity period is 12 months.

That is to say, you will be given a year of development, and after a year, you will have to face the cruel competition in the market, if you can't develop and grow and establish a dominant position during the protection period, then don't complain if you are defeated.

After the enactment and implementation of the regulations on the protection of commercial creative copyright, the Ministry of Commerce, the Ministry of Information Technology and the State Administration of Copyright jointly established the Office for the Protection of Commercial Creative Copyright, referred to as the Office of Creation and Protection.

The Innovation and Insurance Office is responsible for the approval, supervision and arbitration of commercial creative copyrights, and the department has little power.

The implementation of laws and regulations and the establishment of the Innovation and Security Office have indeed protected the interests of small and medium-sized Internet enterprises to a large extent. It gives them room to survive and develop.

At present, three of the seven major Internet giants in China have grown up by relying on the protection of this regulation, and many small and medium-sized creative enterprises have benefited a lot, which allows everyone to dare to innovate and innovate!

Interestingly, due to the outstanding results of domestic regulations on the protection of commercial creative copyrights, European and American countries facing the same problem have adopted similar schemes. Institutions have been established.

As early as a month ago, Lu Chen asked Lu Xi to apply for creative copyright protection in the crowdfunding model to the Chuangbao Office in the name of Lu Chen's studio, but there has been no news so far.

It is not easy to apply for copyright protection, and the "Great China Music Library" is not controlled by a supercomputer, so it needs to be reviewed manually, and the time process is naturally very long.

And because of some unclear factors, even if it is an original creative model, it may not be able to get final approval.

in the industry. This protection card is also nicknamed the "Golden Birth Permit".

It is said that as long as the company gets this certificate, it will immediately have the attention of venture capital!

Lu Chen didn't have the ambition to show his strength in the Internet industry, but he didn't want to waste this good idea in vain, so he asked Li Mubai to help inquire, at least ask about the progress of the review, and whether there was any hope of passing the review.

If there is no hope, then he will directly put the crowdfunding online operation, no longer waiting for it.

Li Murong finished reading Lu Chen's creative copywriting. He pondered for a moment and said, "Your project idea is very interesting. But isn't it about private fundraising?"

Private fundraising is a minefield, and the crime of illegal fundraising is very serious, and the crowdfunding model is really similar.

Lu Chen replied without hesitation: "From the perspective of business and capital flow, crowdfunding is actually a form of group buying, which is essentially different from illegal fundraising!"

"All project crowdfunding cannot be returned with equity or funds, and project sponsors cannot promise any financial benefits to supporters. It must be in return for physical goods, services, or media content. ”

"Support for a project is an act of purchase, not an act of investment!"

With a confident look on his face, he continued to talk eloquently: "For example, I came up with a record, launched a crowdfunding campaign on the platform, and called on fans to come and subscribe to it. As long as the funds required for production and distribution are satisfied, it will be declared a success. ”

"This model can also be promoted to more levels, such as the development of new products, the release of records can be crowdfunded, the publication of books can be crowdfunded, the making of movies can be crowdfunded, and even charity relief can be completed through crowdfunding!"

For this project, Lu Chen went through the memories he got in the dream world, and he kept many details firmly in his heart, so in the face of Li Murong's questioning, his answer was not leaky.

This kind of confident self-confidence made Lu Chen show a certain temperament and charm that did not match his age.

Su Daiwan, who was sitting next to Li Murong, had her eyes lit up.

She didn't know what was in mind, but nodded slightly, a smile in her eyes.

Smack!

As soon as Lu Chen's words fell, Li Murong clapped his palm.

The Li family leader praised: "It's wonderful, it's the best new creative model I've heard in recent years." ”

He turned his head to Li Mubai and said, "Mubai, among all the friends you know, only Lu Chen is the one you really deserve to be friends with, and it's not in vain that I came here at night." ”

Li Mubai scratched his head and laughed, laughing a little silly.

Lu Chen smiled and said, "Brother Li is too complimentary, in fact, it's just a small idea." ”

Li Murong shook his head: "Even if it is a small idea, it has a golden value, and the core of your crowdfunding platform's profit is the project commission, right? ”

The crowdfunding model is mainly composed of three parties: the project initiator, the supporter and the platform, and the failure of crowdfunding is simple, just return the money directly to the supporter, but if the project fails in the implementation process, it means that the supporter will not get any compensation.

This is an exemption clause for the platform, but the failure of the project will also hit the enthusiasm and confidence of supporters, and it will mean a loss of credibility for the crowdfunding platform.

Li Murong's question can be described as hitting the nail on the head!

Lu Chen said calmly: "That's right, because at present, I have established this platform to serve myself, and if I expand and expand in the future, I will definitely introduce professional managers and formulate more perfect and guaranteed terms." ”

Li Murong nodded with satisfaction.

Among today's young people, there are very few people like Lu Chen who are cool-headed and thoughtful.

He laughed: "I almost forgot that you are an artist." ”

This is not a belittlement, but a compliment, because Lu Chen behaves more like a shopping mall elite!

"What's wrong with the artist?"

As a result, Su Daiwan didn't agree, and said angrily: "I'm still an artist!"

Li Murong smiled and didn't explain, just gently held her hand, and his eyes were full of affection.

Su Daiwan's face flushed and lowered her head shyly.

Li Mubai finally couldn't help it, and shouted: "Big brother, don't show affection to your sister-in-law, you have said so much, can you help?"

This Li family's third young man has a very simple idea, if it doesn't work, just give a sentence, why do you talk so much?

Big brother is so unhappy!

With Li Murong's self-cultivation, he couldn't help glaring at his younger brother.

He thought for a moment and said, "Lu Chen, how far are you going to do this project?"

Lu Chen's heart moved, and said: "My original idea was to make a quick buck, if Brother Li is interested, he is very welcome to join the shares, and there is no problem with holdings!"

Lu Chen originally planned to serve himself first after getting the "Golden Life Permit", and if he was interested in venture capital, he would sell it as long as the bid was reasonable, believing that the money was enough to pay off his family's debts.

If Li Murong is interested, it would be great!

With the other party's net worth, it is impossible to do anything to him by force, even if the situation really happens, the big deal should be repaid to Li Mubai.

With the memory wealth of a world, Lu Chen is fearless.

His dream has always been to stand on that glorious highest stage, and it has never changed.

But his intuition told Lu Chen that Li Murong might not be able to see it yet.

Li Murong smiled and said, "I'll just say that Mubai has a true friend."

"In this way, the two of you will partner up to make this crowdfunding platform, and you can discuss the shares or something. ”

"What?"

Li Mubai immediately jumped up and shouted: "I don't do it, how can I grab Brother Chen's shares!"

"Sit down!"

Li Murong shouted: "What is called robbery, you have to pay for your own investment and stock exchange, help your friends to start their careers, so as not to drink and pick up girls all day long with nothing to do, and see what you have degenerated now!"

"Besides, if you don't have your shares, then in what name do I get involved in this matter, do you think that the people in the Chuangbao Office are so easy to talk to, and you can let them help by having a casual meal?"

Li Mubai suddenly wilted like a frosted eggplant, and he honestly sat down again, his eyes purring.

Li Murong sneered: "Don't want to cheat and cheat, after investing in shares, the family will not give you money, you have to earn it by yourself, otherwise you will obediently obey the arrangement of the family and marry and have children with the one from the Wang family!"

Li Mubai was like being hit by five thunderbolts from the sky, with a loveless expression.

Li Murong gave him another fatal blow: "Mu Shi will return to China next month, this project is just for her to practice her hands, and by the way, supervise you, in the future, your share of the family's career will be indispensable, and you can't all be lost!"

"Li Mushi"

Hearing this name, Li Bai trembled all over, and his face changed.

He suddenly fell to the ground and hugged Su Daiwan's legs.

"Sister-in-law, help!"

The second more is sent, ask for monthly ticket support, because of the problem of finger joints, you can't type more in recent days, so there are only two more today, please forgive me. (To be continued.) )