"Jeff, please tell me, can you come up with a better advertising plan than Nike's LED runway?"

In the office of Jeff, creative director of Omnicom, the world's largest advertising agency, a middle-aged man with an obese body said to Jeff. Pen "Fun" Pavilion www.biquge.info

This obese middle-aged man is none other than Odom, the president of Adidas' Huaxia region.

At this time, he sat on the textured cloth sofa, and although he tried to maintain his composure, the expression on his face still revealed a hint of anxiety.

Jeff's face is also a little heavy, although Nike's LED runway has the greatest impact on Adidas this time, but as the world's largest advertising company, it still feels the breath of challenge.

The best advertising creative in the world is not from the best advertising agency in the world, so can this advertising agency be said to be the best advertising agency in the world?

But in the face of Odom's question, Jeff didn't know how to answer, saying yes, but he really didn't have a better plan now, and he couldn't say the word "can't".

"We need to look again before we can come up with the perfect plan. Jeff finally said this.

Odom was prepared for this answer, but he still looked disappointed, and he leaned back on the sofa, "Jeff, you are the largest advertising agency in the world, don't you have anything to do?"

Jeff adjusted his seat and said, "Odom, you know we're the biggest advertising agency in the world, so you should trust us, but please give us a little time." ”

Odom stood up helplessly, "I hope it won't be long." ”

Walking out of Omnicom's building, the driver had already driven the car to the door, and Odom opened the door and went in, saying to the driver, "Go to Interpublic." ”

At this time, Jeff, who was sitting in the office, also received a call, "Director, they are heading for the north block." ”

"Northside?"

Jeff hammered the couch with his hand, "Sure enough, I went to Interpublic, what an old fox, Shirley, to inform everyone in the department, and have a meeting in the conference room in fifteen minutes." ”

As we all know, Interpublic is the second advertising agency in the United States and has always been a competitor to Omnicom, and Odom's purpose in the past at this time is self-evident, so Jeff can't sit still.

However, Odom's behavior is understandable, although Nike has been Omnicom's old customer, but there is no agreement between the two parties. And Odom just didn't want to put all his eggs in one basket.

Something similar happened at Nokia and Motorola at the same time.

"You mean that our newly launched N95 is unpopular in the Huaxia market?" Wang Jian, president of Nokia Huaxia, slapped the table vigorously, his expression with obvious anger.

Liu Ran, the director of the marketing department who had just reported the situation, was taken aback and said weakly, "Judging from the market situation, this is the case. ”

He then continued, "Before the release, the headquarters was not very optimistic about the sales of the N95 in China, which can be said to be expected. ”

"Expected, that's the answer you gave me?"

Liu Ran's words added a trace of anger to Wang Jian's heart, and the dignified director of the marketing department could say such things, which made him angry.

"Then tell me, did the headquarters say that their expectations for the market have reached the point where they sell less than 5,000 units a month?"

Liu Ran moved his lips, but finally did not speak.

With monthly sales of 5,000 units, it's not as simple as sales not meeting expectations, Nokia's N95 has suffered an unprecedented Waterloo.

This is the biggest setback since Nokia decided to enter the communication equipment market, although this setback is only in the Huaxia region, has not spread to the other six regions, but Wang Jian's intuition tells him that if Nokia can not solve this problem, then the day of the change of communication equipment around the world will not be long.

"What is the concept of 5,000 a month? Can you tell me?"

Liu Ran raised his head and said stiffly, "From the perspective of the market, only the sales of N95 have an impact now, and other models have no impact, Mr. Wang, is your reaction too big?"

"You!"

Wang Jian almost couldn't help but scold, Liu Ran's words almost exploded him.

"As a marketing director, can't you even see this problem? The reason why only the sales of the N95 are affected now is not because only this new model is a high-end model? What does this mean, it shows that at the same price, not many people choose Nokia, and more people choose the Star One. Don't tell me you don't know what this means, it means that Nokia doesn't have any competitiveness in the high-end market anymore. And this loss of competitiveness is almost permanent. If you can't even see this, then I have to consider whether you are qualified as the marketing director, and whether I want to ask the headquarters to re-select the marketing director. ”

"I ......"

Wang Jian's words were so direct that Liu Ran wanted to defend a few words, but found that he didn't know what to say at all.

Of course he does, but his long-term domination of the market has made him gradually lose his vigilance, believing that this time is just a small failure, and Nokia's position will not be shaken by a mobile phone.

"You go out, I'll personally report this matter to the headquarters. ”

Liu Ran's heart trembled, what did he want to report, did he really want to ask the headquarters to remove him from the position of director of the marketing department?

Wang Jian saw Liu Ran's restless appearance, sighed and said, "I only report one thing, you go back first and do your job well." ”

Hearing Wang Jian's words, Liu Ran was much more relieved and slowly withdrew from Wang Jian's office.

After Liu Ran left, Wang Jianxiang, who was alone in the office, leaned back in the chair, he didn't know the mentality of people like Liu Ran.

Sitting in the hegemonic position for too long will always paralyze people's minds, they have never thought that something would go wrong with such a huge Nokia company, and a small failure does not explain the problem at all.

But Liu Ran was pulled up by him, originally, the headquarters was going to parachute a marketing director from the head office, and it was he Wang Jian who resisted the pressure and persuaded the headquarters to promote Liu Ran.

If you really ask him to get Liu Ran down, it is impossible, what he said just now was just a momentary anger, and he also had the idea of scaring Liu Ran.

Looking at the report left by Liu Ran on the table, Wang Jian sighed, and the matter reported to the headquarters still needs to be carefully considered.