Li Feiteng continued: "Posting personal photos on social platforms and posting the current situation of life is a way to save a sense of zài, and it is also one of the important contents of online social networking. In addition to private personal information, the sharing of knowledge and experience with universal value is also a major role of online social networking.

There are many people who share their knowledge and labor on social networks and post the things they love, but they are not to express themselves, but to discuss their favorite things around a certain topic, and enjoy this happy process, so that they can be satisfied in the process of integrating into the online community. ”

A Harvard student stood up and asked: "At the end of the day, what are the benefits of sharing photos, at least I think that posting my own photos may put my privacy/privacy at risk, and personal safety cannot be guaranteed, because the Internet is a virtual world, hackers, hackers are everywhere, if my photos and social platforms cannot be protected, then these security risks may become incurable diseases in my life." ”

Li Feiteng nodded and said with a smile: "This classmate's question is very good, and it is also what I will say next." ”

"When the user base of social platforms is very wide, people in the professional field can share their own experiences to consolidate their relationship with groups at the relevant cognitive level. For example, if you give your own high-level answers or comment content in the online community, maintain the professional and theoretical value of the content, and are not affected by timeliness, you can become an expert in literature, law, games, life, emotional psychology, technical professions, fashion, etc., and other users will use clicks, approvals, and thanks to give feedback on your content in virtual ways, the more you reply. The more it can make an impact and image in the minds of other users. Online social networking, which is linked by knowledge and experience, will be developed.

These people take pleasure in sharing. Tell your juniors about the setbacks and difficulties you have encountered in your life, or share your current happiness with others, and at the same time, you can gain knowledge and experience in other industries and fields from others. Through the mutual sharing of knowledge and experience, I got to know each other the people behind the knowledge and experience. ”

Li Feiteng paused and said with a smile: "What I said, the most typical representative is Google Q&A, and Baidu, which is particularly popular in China, I believe that a virtual social platform such as Google Q&A can drive and promote more industry progress and development." On the Internet, speed and timeliness make it faster for our civilization to develop and make it easier to spark. ”

The applause rang out, what King Lee said, it seems very simple, but it is the core business value of Google, with his speech today, Harvard students, especially the students of the computer department. Both are social networking sites on the Internet, as well as commercial operations. With a deeper understanding.

However, Li Feiteng did not finish speaking, he continued: "The significance of online social networking, the last and very important point, lies in the workplace. The workplace is a place that everyone can never live without, and it is also a part of life that each of you will go through. ”

"Represented by the popular and universal Yimeier email system, it is actually an indispensable part of our social network, and it will continue to be popular and become a service that cannot be replaced or replaced on the Internet. I believe this, I don't need to say much, everyone will agree and understand, because mailbox has become a service that must be used by the current magnesium people. ”

"Even though I say that, I still want to know how many of you in the audience don't have your own mailbox, and some of you please raise your hand. ”

Thousands of Harvard students raised their hands, and not one of them didn't have an email.

"Therefore, workplace socialization has quietly become an inseparable part of us. ”

Entering here, Li Feiteng glanced at the time, and unconsciously more than two hours had passed, and he had nothing to say, so he hurriedly smiled: "Facebook, Facebook, a social platform website mainly used to share our photos, specializes in providing communication, help, and help for college students across the United States. The sharing platform, this website, will be launched within this month, it will be a platform that can absolutely meet the three meanings of online social networking, and the future will inevitably change and affect the world's largest virtual social networking site, I hope to start from me, share and communicate with you, and the distance between everyone is closer, so that our lives are simpler and better. ”

"That's the end of my speech, thank you. ”

……

Li Feiteng's wonderful speech left a deep impression on the students of Harvard, and he did not stay at Harvard for long, and then left for the next prestigious university.

Facebook, Facebook, was officially known to the outside world for the first time, and Hou Jianhua did not spend much time making the first version of the website and launching it in Harvard's state.

Different from Google's development publicity model, Google Group took advantage of the popularity of Li Feiteng's speech and the special publicity method he provided for online social networking, and distributed the "Facebook Shortlisted Elite List" for free in the Harvard community, through the school and on-campus organizations, to attract the first batch of Facebook professional users.

In fact, this is the "advantage enrichment effect".

The advantage enrichment effect is a starting point development theory proposed by Mr. Wang Jian of Tongji University in China.

Li Feiteng likes this theory very much, the first rule of the advantage enrichment effect is the survival of the first, and its meaning is the leading effect, that is, using the influence of Harvard to take the lead, starting from the first.

Harvard's elites are naturally Harvard celebrities, and once they join Facebook, they will quickly drive other students to register and open accounts.

When a Harvard university opens, the first person will lead the surrounding crowd to pay attention to and join in.

What Li Feiteng has to do is to first take down all 50 famous colleges and universities in the United States, and guide the users in the society of the magnesium country to join in a steady stream of them, so as to make this platform bigger and bigger like a snowball.

Sure enough, on the day that Li Feiteng went to Princeton University to continue acting, within three days of being online, the number of Facebook users increased by more than 20,000 at once, all of whom were Harvard students.

They communicate and learn from each other through the platform, although the function of the website is only to share photos and texts, which seems simple and simple, but it is very liked by Harvard students.

Li Feiteng is very proud and more confident, because the development and publicity model of Facebook does not need to spend a lot of money at all, and all of them give the right to absorb the members of the platform in the hands of users.

In other words, Harvard users want to absorb whomever they want, and new members also have the ability to absorb others.

Google doesn't even have to spend money, it only needs to maintain the platform, expand the server farm, open new services, and be able to sit back and watch Facebook grow bigger. (To be continued......)