The day before Chinese New Year's Eve, the much-anticipated 2019 Ski World Cup 'Ginkgo Station' came to a successful conclusion. Pen, fun, pavilion www. biquge。 info

Although this is not the first time that a top-level ski event has been held in China, the organization and preparation of the event by Jinghu Company not only left a deep impression on the officials of the International Ski Federation and nearly 1,000 athletes and coaches from 43 countries, but also made the audience watching the TV broadcast feel deeply.

In the field reports of many media, the wealthy 'Ginkgo New Area' provided a perfect track and a reception comparable to the Winter Olympics for the Ski World Cup, creating a wonderful Ski World Cup.

Among them, the accommodation and catering conditions provided by the organizing committee to athletes, coaches, officials of the International Ski Federation and media reporters have completely exceeded the previous practice, which makes people sigh at the generosity of the 'Jinghu Group'.

For example, all guests are located in a five-star hot spring resort less than a kilometer from the ski resort, where every guest can enjoy top-notch cuisine while enjoying the ice and snow while working, training, and competing.

Although the guests are well-informed, they have never seen such a level of hospitality as the 'Mirror Lake Group', and even many of the ingredients are flown in from the United States and all over the world, and most of the chefs who cook for the guests come from three-Michelin-starred restaurants.

It was also such a perfect reception that made all the guests happy, and many items of this competition showed eye-catching good results, which further increased the ratings and the attention of advertisers.

Originally, the International Ski Federation put this World Cup in the 'Jinghu Ski Resort' mainly because of the huge advertising revenue, but it did not expect that it had achieved good results in the economic field, and even several Chinese athletes reached the podium, which undoubtedly further stimulated the promotion of skiing in China.

The results have given the FIS and IOC officials more confidence in the prospects of the 2020 Winter Olympics in China.

In particular, tens of thousands of spectators will pour into the stands to watch the games in the stands for each game, which makes sponsors and event promotion organizations have more expectations for the development of ice and snow sports in China.

Of course, they value the Chinese market more out of interest considerations, after all, there is no good foundation for ice and snow sports in China today, if they can grasp the opportunity at this stage, it will play a positive role in the promotion of future events.

All in all, the competition of the 'Ginkgo Station' of the Ski World Cup is a great joy, and even the 'Jinghu Scenic Area' has a higher reputation around the world because of the coverage of the event.

According to the forecast of 'Jinghu Company', as long as 'Jinghu Ski Resort' can welcome more overseas skiers in next year's ski season, the title of 'Ski Resort' will be even more secure!

Although the 'Mirror Lake Group' has allocated a budget of more than 20 million US dollars to host the Ski World Cup this time, it has not only lost money through ticket revenue, advertising revenue and other hidden income, but even has a small surplus.

The good situation of the Ski World Cup and various events has also made the 'Kiang Wu Group' have more confidence and expectations for the sports industry, and the development of the sports industry will be further strengthened.

This Spring Festival, the senior management of 'Jinghu Group' and 'Xiao Family' gathered together to offer suggestions for the future development of the group.

Because of the good development prospects of the sports industry, coupled with the fact that the 'Jinghu Group' already has many sports-related industries, it is quite necessary to set up a separate project department in this field.

At present, the professional sports teams under the name of 'Jinghu Group' and 'Xiao Family' include the Lakers, Newcastle United and many domestic sports teams, involving the three major balls, table tennis, badminton and other popular teams in China, and even Go and Chinese chess teams.

From the current point of view, the results of these sports teams are not bad, and they can be self-sufficient in attracting sponsors and spectators, but this is far from enough for Xiao Feng.

Since the 'Jinghu Group' wants to regard the sports industry as an important pillar industry in the future, it needs to implement unified management and resource optimization, and now the situation of fighting separately needs to be changed.

Therefore, at the group senior management and family enlargement meeting, Xiao Feng decided to let Xiao Dapeng step down from the position of commercial director of Newcastle Club and return to 'Ginkgo Village' to participate in the establishment of the sports division, which is responsible for the integration of resources in the group's sports industry.

Regarding Xiao Feng's decision, the senior management of the group and family members naturally have no objections, after all, Xiao Dapeng is the best candidate!

After graduating with a Master of Business from the School of Management of Peking University, Xiao Dapeng joined Newcastle FC as a commercial director, responsible for the club's commercial development.

Before Xiao Feng took over Newcastle United, the Magpies made only 12 million pounds a year, most of which came from broadcast revenue, ticket revenue and sponsorship income, and they were only in the middle and lower reaches of the Premier League.

But in the five years since Xiao Feng took charge of Newcastle United, the club's annual income has risen from 150 million pounds to 800 million pounds today, and the profit has increased to 100 million pounds!

Among them, the important driving force for the significant increase in revenue and profit comes from the team's invincible record in the European arena and the huge potential of the Chinese market, but the Ministry of Commerce headed by Xiao Dapeng is also indispensable!

In the past five years, Xiao Dapeng has fully demonstrated his ability in business development, business management and talent mining, and the entire Newcastle United business department is thriving.

According to the selection of the best commercial executive in the Premier League jointly held by The Times of England, Sky TV and other media, Xiao Dapeng was elected for three consecutive years, which undoubtedly proves his ability.

Therefore, this time Xiao Feng proposed to let Xiao Dapeng return to 'Ginkgo Village' to set up a sports division and integrate the resources of all sports teams, which did not cause any opposition, on the contrary, everyone was quite supportive!

However, the formation of the sports division is not something that can be achieved overnight, and the affairs of Newcastle Club are also quite complicated, and Xiao Dapeng has to find a suitable successor for himself.

For this reason, Xiao Dapeng's focus after the Spring Festival will continue to be on Newcastle, and he will not officially return to 'Ginkgo Village' until the end of this season, and form and take up the positions of executive president of the sports division and senior vice president of 'Jinghu Group'.

After the meeting, Xiao Jian found Xiao Feng and didn't say much, just patted Xiao Feng on the shoulder!

In the third generation of the 'Xiao family', the light of Xiao Feng, Xiao Qiang, Xiao Tao and Xiao Xiao almost overshadowed the other brothers and sisters, and with the birth of the fourth generation such as Xiao Dazhi, Xiao Dapeng and Yang Hao, the outside world is not too familiar with Xiao Jun, Xiao Jian, Xiao Ji and the eight sisters of the Xiao family.

Even an employee of the 'Jinghu Group' would not have thought that this taciturn middle-aged man who worked as a ham making craftsman at 'Ginkgo Biloba Cuisine' was Xiao Feng's cousin.

Xiao Dapeng is Xiao Jian's only child, since he was admitted to Peking University in 09, he stayed in 'Ginkgo Village' for only a handful of time, and after graduation, he was sent to England, and he was able to go home even less.

Even in the offseason every summer, Xiao Dapeng's work has become more busy, after all, the team's various transfers and sponsorship contracts need to be finalized before the season.

For this reason, in the past ten years, Xiao Jian has been able to spend too little time with his son, although Xiao Jian doesn't say it, but everyone knows the discomfort in his heart!

Recently, Sandy has been pregnant, and Xiao Jian and his mother hope to help Xiao Dapeng take care of the child, but if Xiao Dapeng has been working in Newcastle, this is an embarrassing choice.

After all, Xiao Jian, who has lived in Newcastle for a while, is not very adaptable to the climate and life in England, and is still the most comfortable in 'Ginkgo Village'!

This time, Xiao Feng transferred Xiao Dapeng back to China to preside over the sports division, and Xiao Jian, as the second brother, didn't know what to say to Xiao Feng, everything was in plain sight!

The establishment of the sports division is only a future direction of the group, the most important business of the group is to continue to maintain the advantages of organic agriculture and tourism industry, and reach a new high in the new year!

Today's 'Jinghu Group' has completely entered the right track, and the high-level executives responsible for the development and adjustment of each industry are also well aware, and Xiao Feng can act as a hands-off shopkeeper with peace of mind.

One of the key points of the meeting is the 'Jinghu Scenic Area', which will be publicly listed on the Xiangjiang Stock Market at the end of this month, which is an important measure for the 'Jinghu Group' to introduce strategic partners and expand its influence.

'Jinghu Scenic Area' is the first industry founded by 'Jinghu Group', and it is also a project that involves the most in all aspects, even if 'Jinghu Group' has developed into today's behemoth, it still has a pivotal position.

In the past 2018, the 'Jinghu Scenic Area' has received more than 12 million tourists, achieved revenue of 20 billion RMB, and net profit of 3 billion RMB.

Compared with other industries under the 'Jinghu Group', the 'Jinghu Scenic Area' is not outstanding in terms of revenue and profit margin, not only can it not even be compared with 'Ginkgo Biloba Cuisine', let alone compared with 'Jinghu Dairy', 'Mengyao Coffee' and 'Xiao's Winery'!

However, the huge influence of the 'Jinghu Scenic Area' is not from a simple revenue and profit, in a sense, the 'Jinghu Scenic Area' is the largest economic engine of the entire 'Ginkgo New Area' and even northwest Yunnan!

The 12 million tourists will not only bring huge income to the 'Mirror Lake Company', but also bring no less than 20 billion RMB in revenue to industries such as transportation, catering and accommodation, handicrafts, and local specialties, and can also directly and indirectly create 200,000 jobs!

This is the main reason why the 'Jinghu Scenic Area' has an important position, and with the continuous improvement of the international reputation of the scenic spot and the improvement of the development of the scenic spot, it will usher in more and more domestic and foreign tourists, it is a cornucopia of continuous wealth!

Therefore, when Xiao Feng decided to take out the 'Jinghu Scenic Area' for public listing, domestic and even overseas capitals almost cheered in unison, and they thought that the opportunity to control the 'Jinghu Scenic Area' and even the 'Jinghu Group' had come.

It's just that these investment institutions would not have thought that the reason why Xiao Feng agreed to the public listing of 'Jinghu Scenic Area' was because he was fully sure that the company's control would not be left behind.

Otherwise, with Xiao Feng's obsessive-compulsive personality, how could it be possible to let the 'Jinghu Company' be publicly listed?

At present, the 'Jinghu Scenic Area' has been basically separated from the 'Jinghu Group', and its equity change will not affect the equity change of the parent company 'Jinghu Group', which is also a way for Xiao Feng to take precautions.

In any case, the equity of 'Jinghu Group' will not be easily outflowed!

Xiao Feng holds 45% of the shares of the 'Jinghu Group', although it does not reach 51% of the controlling stake, but the other 10% of the shares are placed in the hands of the 'Xiao Family Asset Management Committee', Haizhou Zhu family and Yan family, as the earliest partners of the 'Xiao family', jointly own 20% of the shares of the 'Jinghu Scenic Area', they are also the largest shareholders outside the Xiao family, Xiao Tao, Xiao Qiang and Xiao Dazhi each own 5% of the shares, which is a reward for their participation in the creation of the group!

Yang Yuanhang, as the founder of 'Jinghu Scenic Area' and the senior vice president of the group, owns 5% of the shares, and the remaining 5% is scattered in the hands of the management headed by Zheng Xia!

This time, the 'Jinghu Group' will take half of its shares to be publicly listed on the Hong Kong Stock Exchange, including 20% of Xiao Feng, 10% of the Xiao family, 10% of Zhu Yan's two families, and 10% of the management.

In this way, Xiao Feng can directly control 40% of the equity, not to mention that Xiao Feng can also secretly acquire shares in the secondary market and continue to maintain his absolute control over the 'Mirror Lake Scenic Area'.

In the capital game, capital is often the most important factor, and for Xiao Feng, who is not bad for money, no matter what, the dominance of the 'Mirror Lake Scenic Area' will not be left behind.

According to the current estimates of various brokerages and investment institutions, they have issued a price-earnings ratio of 20 times for the 'Jinghu Scenic Area', and the total market value of the entire 'Jinghu Scenic Area' will be 60 billion RMB, and the funds raised by the public listing will reach 30 billion RMB!

Although this figure is much lower than the total market value of US$9 billion and US$30 billion raised by 'Brilliant Tourism', the importance of 'Mirror Lake Scenic Area' is not comparable to that of 'Brilliant Tourism'.

Now, the major investment banks and brokerages have already eaten all the shares of the 'Jinghu Scenic Area', and are waiting for the official listing at the end of the month to make a big profit.

According to the past practice and the huge influence of 'Jinghu Group' behind it, the market value of 'Jinghu Scenic Area' will increase by more than 50% after its public listing, and there will be a listed company under the 'Xiao family' that exceeds 100 billion RMB!

The new year is coming, and the 'Xiao family' is still maintaining a momentum of great progress (to be continued. )