"People have come from the magic capital, and they haven't eaten yet. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info," Li Mo said.

He hurriedly ran to the kitchen and found that Charlize was indeed like a little yellow cat, eating chicken tenders while showing a happy face. Of course, the family has been abroad, and they don't think that foreign little girls are so unusual, just looking at the way she eats, Li Mo's mother is happy under the stove.

"I can't eat any more, I'm going to have dinner in a while. ”

"It's still early for dinner. Charlize looked at the sun and said.

"Well, in China, these days are the most important festivals, and generally on Chinese New Year's Eve, you will eat a little casually in the morning, and then start eating dinner at two or three o'clock in the afternoon. The rest of the time is a visit to the door, waiting for the Spring Festival Gala. At twelve o'clock, set off firecrackers and eat supper to welcome the New Year. Li Mo said as he continued to cook.

People are coming, and we have to speed up.

Then he asked, "Are you used to staying in the house of Zevman?"

"His family was very good to me, but Peter said that Uncle Zerfmann said to them, "I am your man, and I want them to be kind to me." ”

"What a mess, don't listen to them, you're not my person, it's an artist signed by my company, understand. ”

"Oh. ”

"Go wash your hands, hold on a little longer, and I'll be ready to eat. ”

The little sister continued to assist Li Mo's father in pasting couplets, and Li Mo continued to cook. Jobs thought it was strange, looked at it for a while, then went back to the kitchen and asked why he posted the couplet.

Fortunately, Li Mo read a lot of books, so he told all kinds of legends and histories about the couplets.

"China really has a long history. Jobs said enviously.

The United States as a whole is a country with no history.

But Li Mo is eager to say that your ancestral homeland of Syria also has a long history.

Then Jobs watched Li Mo cook, and said, "Your Chinese cuisine is also broad and profound. ”

That's it...... However, Li Mo also talked about some major dishes in various places, not all dishes are in line with the habits of all foreigners, eating spicy food is undoubtedly Sichuan cuisine, and eating light and sweet and sour food is undoubtedly Yue cuisine...... As for what Li Mo did, it was mainly evening food, combined with some dishes from other places, such as the spicy fried chicken fillet just now, with a little chili powder and spicy powder in it, which was spicy, but the spicy taste was not heavy.

When I heard that someone was setting off firecrackers, according to the rules of Cao Zhen, I usually had "dinner" after two o'clock, but some people were in a hurry and started early.

Charlize covered her ears.

Li Mo laughed and said, "Charlize, it's better to set off firecrackers at this time, and it's about to be a moment before midnight, when the firecrackers are set off." ”

When the sound of firecrackers stopped, Jobs asked, "Li, they all say that China is very poor, but we have come all the way and the situation we have seen is okay." ”

"You're from the magic capital, and what you see can be said to be the most economically developed area in China right now, but there are actually many places that are so poor that they can't even eat. Also, Hao Lik, compared to when you came to China a few years ago, has China made much progress?"

"Steve Jobs, China is very poor, but it is making rapid progress. ”

"Steve Jobs, that's what I'm going to say, if China's economy continues to develop, it won't take ten years, five years later, and it will be a natural big market. ”

Yesterday morning, Li Mo also said a few words lightly on the phone.

Thinking about it, this is a market with a population of more than one billion, and Jobs has a very high IQ, he immediately woke up and wanted to ask, but Li Mo interrupted his question: "Jobs, a moment, after we have dinner, we will talk in detail." ”

Li Mo finished the dishes, took a large family to wash their faces, and went to the Land Temple to burn incense.

Jobs looked at Li Mo kowtowing and wanted to ask.

Li Mo smiled and said in advance: "Jobs, I'll tell you later." ”

After worshipping the Lord of the Land, Li Mo brought three more incense sticks, lit them, and put them in the incense burner of the incense room in the shape of a mountain.

At the same time, he explained to Jobs: "Jobs, you must have heard that China has banned religion?"

"Yes. ”

"Earlier, some religions were banned, and it can't be said to be banned...... The reason is simple, you are also a Jew, whether it is your nation or ours, in the past hundred years, we have suffered untold suffering. ”

"We Jews are worse than you Han Chinese. ”

"Anyway, the first few decades of this century were terrible, so they thought that all the old ideological systems or other things had to be brought down together in order to build a new world. The intentions were good, but the results were just as bad. But even more than ten years ago, it was not necessary to overthrow religion, it was superstition that was overthrown, and it was this overthrow that was also a product of a special period. Under normal circumstances, the religions supported by Chinese dynasties may be different from those that you in the West used to be. They supported a peaceful, good-spirited religion that was not completely eradicated in China, even in the worst of times. The day after tomorrow, I'll take you to the monastery in our hometown last year......"

"Okay," said Jobs, and he was equally curious about Buddhism.

"In fact, the Chinese have not broken their faith in their hearts, what is believed in, such as me, who offers incense and worships the god of the land, one respects heaven and earth, and the other worships ancestors, only by respecting heaven and earth, can there be fear in the heart, there is fear, and only by doing things can we know convergence." Only by respecting our ancestors can we attach importance to traditional civilization and civilization will not be interrupted. There are many Westerners like you, but the Easterners are introverted and not aggressive, and they have closed their doors before, and many Westerners do not understand China, so they feel mysterious. ”

"Why do you light three sticks of incense?"

"The third represents many, in addition to the three treasures in Buddhism, the Buddha treasure, the magic treasure, the monk treasure, as for the middle high and low on both sides, it is a method of burning incense in Buddhism, the three incense high and low collocation on behalf of each different meaning, but there are several are high in the middle and low on both sides, in traditional Chinese culture, it is generally the highest status of people in the middle, and the status of people on both sides is poor. ”

"We in the West also have this tradition. ”

"Well, so gradually the folk incense, worship Buddha, worship God, worship ancestors and go to the grave, are all like this incense, three incense in the shape of a product, low on both sides, high in the middle. However, there is one thing, Li Mo did not say, under normal circumstances, this activity of worshipping the land of incense is presided over by the most respected person in the family, who used to be his father, but gradually transferred to Li Mo's hands.

After giving Lao Qiao a lesson on traditional Chinese culture, Li Mo began to set off firecrackers.

Charlize covered his ears, but his eyes didn't blink as the firecrackers exploded one by one.

"Let's eat. ”

Toasting one by one, Charlize looked at Li Mo's wine glass and asked in a low voice, "What kind of wine are you drinking?"

"Do you want to drink?" asked Li Mo whimsically.

"Yes. ”

After all, she is different from Chinese children, although she is still very introverted.

Li Mo gave her a small sip, so hot that her tears were about to flow out. This is in China, and Hollick also said something on the road, and Jobs didn't care, laughing. Don't you see, Li Mo's little sister all picked up the liquor and toasted a glass of it?

But he had to talk about business for a while, and the alcohol content was too high, and Jobs didn't like it, and the family didn't persuade him to drink again.

When it comes to the time to issue the New Year's money, Li Mo's parents will give it, and Li Mo will also give it, one big bill per person.

Jobs and Hollick are also ready, the same one Franklin.

Li Mo's two younger brothers are very happy, Li Mo's little sister is more sensible, looking at these four big bills, she can't help but "feel worried", this is given in front of her parents, how long can you hold it in your hands?

It's that Jobs and Charlize are not used to eating, and Li Mo prepared a knife and fork, which can be used to eat authentic Chinese food...... So one big and one small simply came in handy, and directly grabbed some vegetables with their hands and put them in their mouths to eat.

It is better to travel thousands of miles than to read 10,000 books, and Li Mo's family does not feel strange, just like when they go to the United States and eat with knives and forks, they are also unskilled.

After eating, there were still many people outside who continued to set off firecrackers.

Li Mo took Jobs and Hollick upstairs, and he said solemnly: "Next, what I said, whether it is successful or not, you should not divulge it." ”

"Lee, don't worry. Jobs said.

Li Mo said the first thing first.

That's what Steve Jobs said, and he saw that the situation was better than he expected.

This does not represent China, because along the way, it can be said that it is the most economically developed area in China, including this section of the road in the late province, which is also one of the areas with better economic conditions in the late province. In fact, even at the beginning of '88, many parts of China were still extremely poor and backward.

In his previous life, after Li Mo graduated, he had been active in the area of Stone Town and Demon Capital in the nineties, and occasionally went to some backward places in Northeast China and Sichuan Province, as if he had entered another world. What time was that?

This is a bad thing, but the good thing is that all the regions are developing rapidly, first along the coast and then gradually spreading inland, which is different from India, which also has a large population, but the economy seems to have come to a standstill.

Even now, if one out of a thousand people has good economic conditions, it is a large market of one million people. If it continues to develop, if one person in 100 people has good conditions, it will also be a big market of 10 million people.

At this time, Li Mo's memory was clearer, remembering his previous life, when Procter & Gamble products came out, the one that was sold was expensive, Li Mo didn't believe that anyone could afford it, but it really sold well. Now there is another example, that is, Yili's blue card and sales, except for the model catwalk, there is almost no publicity, and it looks good overall.

"Li, are you referring to the potential of a super market in China and the unique labor costs of China?"

"Exactly, there is another one, that is, the diligence of the Chinese, as long as the policy does not come nonsense, with this article, the income of the Chinese will also increase rapidly." However, after the profound lessons of the previous decades, the above will no longer be arbitrary. ”

After saying these two items, Li Mo analyzed Dale and Compaq again.

Dell's positioning is the clearest, what I do is the assembly business, including direct sales, don't ask me what technical content I have, I'm cheap.

But direct selling is not a high-tech east, it is too easy to imitate, and secondly, if someone sees the cost of Chinese manpower, grows in China, and then sells directly, then only in terms of cost, it will easily defeat Dell.

Li Mo strongly disapproves of this article, once it is positioned here from the beginning, it makes people form the impression of a cheap product, and they don't want to turn over again in the future. The best example is Lenovo, although they acquired IBM's PC division and achieved the ultimate cost, they have never played their due brand internationally, so they have been hanging on to it. Fortunately, with the support of the Chinese market, its sales have been in the top four, but the net profit margin is not so optimistic.

Lenovo didn't say anything, Li Mo only said the disadvantages of this cheap product, assembling ...... Who wouldn't, it's just a femdom, but how many customers realize that femdom is a high-tech job?

Li Mo talked about Comber again.

Comber also seems to have a clear positioning, and people are going to be mid-to-high-end brands.

However, Li Mo compared Yili to Comber.

The first is the cost, Yili can't say that the cost is very low at first, although these mortgages are all 20 years, or even 30 years, and the monthly payment is not light.

Li Mo said that it is very cheap, and in the next five years, the monthly payment will be slightly more expensive than the rent, but in another five years, the two will be equal, and in another ten years, the monthly payment will be less than half of the rent.

The production base is located in China.

So in the future, the cost of Yili will be terrifyingly cheap.

For example, this year, Yili will continue to recruit dozens of top designers, plus other designers, and may recruit some apprentices from China, so that the number of designers can reach nearly 1,000. This one is said below......

Then there is publicity, with Li Mo's "creativity", propaganda is undoubtedly first-class propaganda.

As for materials, although Li Mo is positioned as a mid-to-high-end brand, he does not position himself as the top brand, but he actually collects the best clothing materials in the world. However, because the current production cost has been suppressed, the future sales cost has also been suppressed, that is, the best materials are used in Cheap Li, and the gross profit of each clothing is still not low.

As for design, there are so many advanced creative drawings provided by Li Mo, as well as Yili's generosity, inviting countless designers to design clothing for Yili, and in terms of design, Yili has been leading the world trend in the past few decades.

And then to the positioning, Yili's positioning is very clear, we don't touch the strange clothes, every piece of clothing is worn, can go on the street, can be recognized by most people, although doing so, losing some customers, but has been recognized by most people, especially the mainstream high society.

It's their business!

What Yili lacks is the precipitation of time, but Yili is not a top brand, this influence is there, especially the impact on Alice, but as long as it continues to be maintained, a lot of money is burned, and the impact will not be too great. And it won't be long before even Alice will be recognized by many customers.

That is to say, in addition to the factor of time precipitation, Yili has all the core factors that a mid-to-high-end brand should have.

Compaq is high-end and cheap this year, but it is actually very empty, because they, like Dell, lack the most core factors. Even if there is no drag from any subsequent acquisition, Li Mo estimates that Compaq's compulsion will quickly fall off and enter the low-end field to fight, once it falls into this field...... Let's look at the profit gap between Xiaomi and Apple. No matter how big the volume is, you can't actually make a few bucks.

"How do you raise its brand?" Jobs asked.

If you really produce some computer parts by yourself, you will have a brand? Moreover, there are two giants in this field, IBM and HP. If the Japanese pay attention to it, Sony and Toshiba also have this factor. But people already have this factor, how difficult is it to replace it with a new company that has nothing?