Chapter 9 Collaboration with Harper's Bazaar
Early the next morning, the headlines of major entertainment news in China have published news about the Youth Home to create a "Entertainment Live" section, which means that all the dynamics of the domestic entertainment industry will be transmitted in real time through the Youth Home platform, and the reason why the Youth Home can do all this is because of its super influence. Pen × fun × Pavilion www. biquge。 info
"Youth Home Creates a New Model of Online Live Broadcast of Entertainment News"
"Youth Home Officially Becomes the Largest Entertainment News Distribution Center in China"
"Qin Jian Makes the Entertainment Industry No More Secrets"
"The Next Murdoch Is Not Far Away"
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"Knock knock—"
"Please come in!
"Mr. Qin, Ms. Su Mang, the founder of Harper's Bazaar, has asked you to meet at 10 am tomorrow to discuss the cooperation between the two companies, and invite you to participate in this year's "Bazaar Star Charity Night" This is an invitation. Assistant Jin Yuan handed Qin Jian an invitation letter and said.
Qin Jian is not only a rising star in the business world, but also the idol of many young people in China, and the "Youth Home" and "Youth Talk" weekly he founded have an extraordinary influence in the industry, and Su Mang, who is the editor-in-chief of the top domestic magazine and is known as the queen of the fashion industry, will naturally not miss the opportunity to cooperate with the latter.
"yes, I see. Qin Jian said.
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As the founder of Harper's Bazaar, the top fashion magazine in China, Su Mang has been able to get in touch with many of the world's top brands, participate in various fashion shows, understand the most cutting-edge fashion trends, and have a wide range of domestic and foreign fashion and star resources, which is also valued by Qin Jian.
On the morning of the next day, Qin Jian received Su Mang and his entourage in the office, as well as Feng Lan, president of the cultural industry, and Su Ying, the new vice president and planning director of the Youth Home.
"Hello, Mr. Su, welcome. Qin Jian shook hands with him politely.
"Hello, Mr. Qin, it's really better to see than to hear, and he is really personable, young and promising. Su Mang, who was dressed very fashionably, said with a smile, and his words were mostly boasting.
"You have a good reputation, please take a seat, Mr. Su. Qin Jian motioned for everyone to sit down and speak.
"Mr. Qin, that's the case, I want to cooperate with your company's youth home this time to jointly create a fashion live section, I think you also know the influence of Harper's Bazaar among domestic women, plus the star resources of our magazine, I think this will be a win-win result for both of us." Su Mang said confidently, indeed, Su Mang's influence in the domestic fashion industry is undoubted.
"Of course, Mr. Su's ability is obvious to all, I don't know what form Mr. Su wants to cooperate with us?" Qin Jian said with a smile.
"I think this section is operated and used by us at Harper's Bazaar independently, and the content and anchors of the live broadcast are selected by us, and we pay your company every year for the necessary expenses such as platform channel use, management and maintenance. Su Mang's plan is to use the influence of the Youth Home to sell and promote the derivative products of their magazine.
After Qin Jian listened to her cooperation model, he suddenly felt that the other party was too confident and looked down on the youth home.
"Mr. Su, I think you may not know much about the Youth Home, in our Youth Home, no company or sponsor can override the platform, if you want to cooperate, you must be led by our Youth Home, if there is no consensus, I think it will be difficult for us to continue talking. Qin Jian said domineeringly, she knows the other party's thoughts too well, it is completely a routine of "borrowing chickens to lay eggs", in the current era of fan economy, everyone knows that having fans is equivalent to having wealth.
"Hehe, Mr. Qin, if you are not satisfied with the way of cooperation, we can talk about it again. Su Mang said embarrassedly, before she came, she had done her homework on Qin Jian, and like most people's thoughts, she also thought that Qin Jian's success was because of the backing of the Yatsy Group, otherwise why would a poor boy get rich overnight, but when she really met, her thoughts disappeared in an instant, this young man spoke calmly and sophisticatedly, and he couldn't see that he was a fledgling stunned young man.
"No problem, as long as Mr. Su wants to talk, I will accompany you. Qin Jian said with a smile.
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In the end, the two parties reached a cooperation agreement, and Harper's Bazaar, as the exclusive partner, will have the naming rights and use rights of the section, but will not participate in the operation and management of the section.
In the afternoon, the two sides jointly held a press conference, because the specific details of the contract involve trade secrets, it is inconvenient to disclose to the public, and the industry is shocked as soon as the news comes out.
"Youth Home Joins Hands with Bazaar to Create a Fashion Live Kingdom"
"Many domestic fashionistas have expressed their support and congratulations"
"Is it a strong combination? or further encroachment"
"Many online anchors under the Youth Home will participate in Harper's Bazaar Star Charity Night"
"In the era of fan economy, youth homes have taken the lead"
"Challenge Ma Yun: Qin Jian wants to use live broadcast to create an upgraded version of C2C"
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If Ma Yun created a precedent for online shopping, then Qin Jian took the concept of "star + fan = money" to the extreme, the key to Ma Yun's success is that he has mastered tens of millions of small and medium-sized sellers, and Qin Jian's way to success is that he has built a platform for countless Internet celebrities who want to become famous or have become famous, on this platform, they can give full play to their talents and passions, and the interests of the youth home are also protected.
"Dingtone, you have a new video conference call. At this time, the LCD screen on the left wall of the office suddenly issued an intelligent voice prompt, this LCD screen is specially set up for Qin Jian by the technical department of the Youth Home, with a super encryption system, which is to facilitate him and the heads of the group's branches, friends and business partners for video conference calls, only five or six people in the group have the right to use it, Qin Jian signaled to Jin Yuan not to let people come in and disturb, and then started the video call conference.
After a while, Baidu Li Yanhong, Teng Xun, Ma Huateng, Jingdong and Liu Qiangdong appeared in the picture.
"Xiao Qin, as soon as you come back from this vacation, you will make a big move" In the video, Ma Huateng said with a smile, his year-old friend is very powerful, and he is about to become a professional household in the headlines.
"No, Xiao Qin is known as the next Murdoch. Ma Huateng also said jokingly.
"I think Xiao Qin's model is good, and I want to cooperate with him. Liu Qiangdong said with a smile that Jingdong has a huge logistics and warehousing system and is the second largest e-commerce company in China.
"Don't make fun of me, I'm all a little trouble, and I still have a lot to learn from my seniors. Qin Jian said with some embarrassment, now he and these giants are teachers and students, as early as a private party before, Qin Jian gave the three teachers a bow and served tea.
"Haha, okay, I'm not kidding you, you received an invitation to the Internet conference in November, right?
"Well, I've already received it, teacher, with the results of the Youth Home, I'm afraid it's not enough to be qualified to participate in such a grand event, right? When he first received this invitation, Qin Jian wondered for a long time.
"If you put aside the market value of the Youth Home, it is indeed a distance from the top Internet companies, but the Youth Home is better than the young, the influence is great, and among the many Internet companies in China, the user experience and viscosity of the Youth Home are the best, which is also the reason for the Organizing Committee of the conference. Robin Li continued.
"Indeed, in this regard, the Youth Home is still doing well. Ma Huateng also said.
"Xiao Qin, I see that your group seems to be very interested in the cultural industry recently?" Liu Qiangdong said.
"Yes, I'm going to do something in the media field. Qin Jian didn't hide it from them.
"With the Youth Home as the foundation and your influence on the World Media Council, it shouldn't be difficult. Liu Qiangdong encouraged that as a strategic partner, he naturally hoped that Qin Jian would become bigger and stronger.
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Several people chatted for a while, and told Qin Jian to open his mouth if he needed help, and then ended the call, and after a while, Ya'er came to Qin Jian's office and waited for the latter to go home from work together.