Chapter 528 Diamonds are eternal, and one will last forever

In the living room, everyone sat down as guests, and the rest of the Guo family was no stranger to Mr. Zheng, so the main introduction was Fang Mingyuan.

"Brother Zheng, this one is Fang Mingyuan from Fengyuan City, Qinxi Province, in the mainland of the mainland, I think, the elder brother should be no stranger to his affairs, right?" Old Man Guo pulled Fang Mingyuan in front of Mr. Zheng and said.

"Brother Guo, this is a hero from ancient times, I think back then, when we were his age, I am afraid we were all apprentices in the store, and we learned how to do business with the master. And Fang Shao, now he is already a rich party, which makes us old guys ashamed of ourselves," Mr. Zheng looked Fang Mingyuan up and down for a long time, and said with a lovely smile.

"Grandpa Guo, Grandpa Zheng, the two of you are high boys, I am just lucky, and with the help of Grandpa Guo and Sister Qiuxuan, I am lucky to have today's results. Grandpa Zheng, it's better for you to call me Mingyuan like Grandpa Guo. Fang Shao's words, but he didn't dare to be ashamed" Fang Mingyuan said sincerely. His remarks were sincere. I am just stained with the light of rebirth, otherwise, I am still a student of a third-rate school in the capital, how can I be qualified to stand in front of these two.

"In a person's life, it is possible to be lucky to meet once or twice, but it is impossible to be lucky forever. If you want to be lucky forever, you must pay eternal 'diligence' and 'sincerity', then luck will always be with you. Fang Shao...... Haha, Mingyuan, your achievements in the past few years are difficult to explain with the word lucky. Mr. Zheng smiled and waved his hand, "As the saying goes, too much modesty is pride." ”

Fang Mingyuan scratched his head and laughed dryly. I obviously told the truth, but people didn't believe it.

Seeing Fang Mingyuan's appearance, everyone present couldn't help laughing. Of course, there are also jealous people. You must know that there are very few people in Hong Kong who can be appreciated by Mr. Zheng like Mr. Zheng.

"Mingyuan, I actually heard about you a long time ago, but I won't tell you, I always thought that this must be a bit exaggerated, but now it seems that I am afraid that I underestimated you before. Brother Guo has had a smooth ride in the past two years, and even the girl Qiu Xian is now the president of the famous Kumho Group, a rising star in the film industry, most of which is probably due to you. Here, I want to congratulate you in advance, it seems that this year's Hong Kong box office champion is none other than hehe, this is probably the most haode achievement achieved by our Hong Kong filmmakers in Hollywood. ”

"Uncle Zheng, this is all Mingyuan's credit, I'm just a helper," Yu Qiuxuan smiled slightly.

"This also has the credit of Mingyuan?" Zheng Yutong said curiously.

"The whole thing was negotiated by Mingyuan, and all I needed to do in the end was to make a joint investment with Emerald Bird Films in the name of Kumho Film Co., Ltd. Yu Qiuxuan smiled and said, "As for other affairs, it won't be my credit."

At this moment, not only Zheng Yutong, but even the people of the Guo family became curious. For a long time, although they knew that Kumho Film Co., Ltd. was jointly invested by Fang Mingyuan and Yu Qiuxuan, Weishenme was able to jointly invest in "Terminator 2" with Emerald Bird Film Company, but Yu Qiuxuan never mentioned it. Although after the news was announced, the media asked one after another, but Yu Qiuxuan has always kept it out on the grounds of commercial secrets. And although the Guo family was also curious, Old Man Guo took precautions and issued a ban, unless Yu Qiuxuan was willing to say it, otherwise, no one was allowed to ask.

Therefore, until today, they did not know that it was Fang Mingyuan who played a decisive role in this matter

"Is there such a thing?" said Zheng Yutong movingly. These days, the most interesting thing in the Hong Kong business community is how high the global box office of "Terminator 2" will be. In Hong Kong alone, the box office has reached 20 million Hong Kong dollars, and it continues to rise as time goes on. And the news from the United States is even more incredible, in a short period of time, the total box office in North America has been close to 50 million US dollars, and this is just the beginning, the release time of "Terminator 2", I am afraid that only in North America, its total box office will exceed 100 million US dollars, if you count the Asian and European film markets, even the least optimistic estimates, Jade Bird Film Company and Kumho Film Co., Ltd., it is not a problem to recover the investment cost. Of course, more people believe that the final box office of "Terminator 2" is likely to exceed 200 million US dollars, and the income from spin-offs is enough to ensure that the two companies have tens of millions of dollars in profits.

If you count it further, after so long of heated discussions among all Shijie movie lovers, it is tantamount to free advertising for Emerald Bird Films and Kumho Film Co., Ltd., which has made these two companies that were not very famous on Shijie become well-known film companies in the world, and their gains are so big that they are enough to make Hollywood's old film companies red-eyed

Although Zheng Yutong is not familiar with the operation of the film industry, the basic principles between the various fields of business are the same, and Zheng Yutong naturally understands how much benefit this "Terminator 2" has brought to Kumho Films. In private, he also sighed more than once that Mr. Guo found a good daughter-in-law, and he actually rose to prominence and became such a big name in the Hong Kong film industry and Shijie film industry in a short period of time.

But he didn't expect that Yu Qiuxuan would actually put all these credits on Fang Mingyuan's head

Zheng Yutong looked at Fang Mingyuan in surprise, and then at Yu Qiuxuan, his mind suddenly moved, and he couldn't help blurting out: "Could it be that the mysterious screenwriter and director is Mingyuan?"

Everyone can't help but be in an uproar, since the release of "Terminator 2", the most concerned by the world is the mysterious screenwriter and director - whether it is the media in North America or Hong Kong, everyone is speculating about this mysterious person who can be recognized by Cameron, who everyone guessed the well-known directors and rookie directors on Shijie, but no one thought that it would be Fang Mingyuan

Looking at everyone's surprised and inexplicable expressions, Fang Mingyuan scratched his head and said, "Grandpa Zheng, I just helped Director Cameron a little bit in terms of screenwriting and directing, but Director Cameron insisted on adding my name." I didn't know about it beforehand, and it wasn't on the sample they sent. ”

"How is this possible?" exclaimed Old Man Guo's eldest son-in-law. For a movie with such a huge influence, one of its screenwriters and directors will actually be a teenager who is still underage Although they have long known that Fang Mingyuan's commercial talent is very good, and he is also a famous Japanese manga artist and game script creator, they still can't believe this fact

"What does it mean impossible?" Old Man Guo said coldly with a sinking face, "As long as you concentrate on doing it, everything is possibleWhen I made up my mind to open a shipping company, some people said, 'How is that possible?' If it weren't for Mingyuan's dedication to writing and directing, why did Jade Bird Film Company and Director Cameron choose Kumho Film Co., Ltd. as co-investors?"

Zheng Yutong was stunned for a moment, and suddenly applauded, "Mingyuan, it seems that I still underestimate you, okay, I have a small test, if your answer can satisfy me, I have a heavy gift for you"

"Grandpa Guo, this ......" Fang Mingyuan looked at Old Man Guo with some embarrassment.

"I have an advertising slogan here about diamonds, which was created in 1940 by NWAyer, a well-known New York advertising agency, for the International Diamond Promotion Center. Now, the International Diamond Promotion Center intends to translate it into Chinese, but in the past six months, there has not been a translation of advertising words that can satisfy the International Diamond Promotion Center. I'm going to test you right now, and you can translate it for me. If your translation satisfies me, I'll give you that jade ruyi."

"What jade Ruyi?" said Old Man Guo in surprise.

"Look, this is it" Yu Qiuxuan hurriedly put the box in his hand in front of Old Man Guo, "This is what Mingyuan bought in Uncle Zheng's store in the afternoon, and I plan to make you a birthday gift"

Old Man Guo opened the box casually, took out the jade Ruyi, only looked at it a few times, and was slightly moved, the value of this jade Ruyi is not low. "Mingyuan, you kid, hehe, it's not in vain that I love you so much" He originally wanted to say that Fang Mingyuan was too extravagant, but after thinking about it, this kid is now also a family fortune of hundreds of millions, and he went to the Middle East, not only fished out a bunch of villas and business jets back, but also had an annual income of tens of millions of dollars in the future, although this jade Ruyi is expensive, it is nothing to him. The child is filial piety, or it is better not to strike. It's a big deal to make up for it somewhere else.

"You have recognized a good godgrandson, this jade Ruyi, but the most skilled master in my Chow Tai Fook jewelry gold store spent a year, carefully carved into it, which can be called the treasure of the town store in my bank. Zheng Yutong smiled, "It's very appropriate to be my brother's birthday gift."

"This kid has a heart" Old Man Guo twisted his beard and said with a smile, but his heart was happy, Fang Mingyuan gave him too long a face this time.

"Ahem, listen up, the advertising slogan is 'Adiamondisforever', give you half an hour, how about it?" Zheng Yutong said.

Adiamondisforever Fang Mingyuan's eyes widened in surprise, this sentence was too familiar to him

"Adiamondisforever" may be unknown to many people, or literally translates to diamonds forever. But when it comes to diamonds, many people are no strangers to diamonds.

The International Diamond Promotion Center successfully entered China with the classic slogan of "Diamonds are eternal, one is forever", and after more than ten years, Chinese consumers began to widely accept diamond culture. Before this, Huaxia knew very little about diamonds, the development of the diamond industry was not mature, and the concept of diamond culture was impossible to talk about. The key to this historic situation was the most famous slogan of the 20th century: "A diamond lasts forever, and a diamond lasts forever." This classic advertising slogan has since changed the traditional situation of Chinese people wearing gold and jadeite at weddings, and then formed a new concept of "no diamond no marriage" for Chinese newlyweds. The development of Chinese diamond culture was activated in an instant, and a new Shijie-level diamond culture market was established.

In Fang Mingyuan's previous life, this classic advertising slogan of the 20th century can be said to have spanned a century, touching countless couples who were indulged in love, and making them look forward to the eternity of Aiqing even more, and at the same time deeply attracted by the rare and precious "king of gemstones" of diamonds.

However, Fang Mingyuan remembers very well that this advertising slogan should have been popularized in the 90s, so why is Zheng Yutong still testing himself now? Could it be that history has undergone a small change here?

Although Fang Mingyuan knew that in the future, on the land of China, those newly married young men and women would almost never get married. But this is a process, not overnight, so although he bought a large number of diamond embryos in the Soviet Union, he did not plan to put them on the market in the near future. And in a few years, it will be the Southeast Asian financial crisis that will sweep through Southeast Asia and affect the whole Shijie, and every time a large-scale economic crisis occurs, the luxury market will be hit a lot, so these diamond embryos are just used as items to preserve their value.

And in the past year, he has been entangled in everything, and he has no energy to take the initiative to develop the diamond market in China. So his original Jihua just waited until De Beers United Mining Company cultivated the diamond market in Huaxia and hitchhiked himself. So I didn't care much about the changes in the shijie diamond market at all.

Could it be that history is playing a joke on itself here?

Fang Mingyuan frowned, thinking hard.

Zheng Yutong looked Fang Mingyuan up and down carefully, in fact, he had already made a decision in his heart, as long as the answer given by Fang Mingyuan was reasonable, he nodded in approval. The reason why Zheng Yutong came to Guo's house today is that a very important purpose is to get to know Fang Mingyuan.

Zheng Yutong has been operating in Hong Kong, Macau and Southeast Asia for many years, Chow Tai Fook Jewellery & Gold can be said to have expanded to the extreme, and urgently needs new business growth points, but to develop to European and American countries, Japan and South Korea, it will face strong resistance from local enterprises in these countries, whether it can successfully enter the market of these countries, Chow Tai Fook Jewellery & Gold's senior management, after a long period of argumentation, no one is sure.

So Zheng Yutong turned his attention to the northern interior. It shares the same roots as Hong Kong, and its long period of isolation and economic backwardness has dealt an almost devastating blow to the mainland's jewellery industry. It can be said that it is an unoccupied wasteland. The market formed by the huge population of the mainland can be called the virgin land of the jewelry industry in Shijie. If Chow Tai Fook Jewellery & Gold can occupy the highland of the jewelry industry in the mainland, I am afraid that in the next few decades, there will be no need to worry about the development of the market.

Regarding Cheng Yutong's idea, the senior management of Chow Tai Fook Jewellery & Gold Store did not agree with each other. Although everyone acknowledges that the mainland is a huge market, there are big differences of opinion on when this market will mature. There are a considerable number of people who are not willing to open up the Chinese market now, and one of the very important reasons is that there are many obstacles to enter the Chinese market. The Chinese government's control over the jewelry industry is extremely strict, and if you enter it rashly, I am afraid that the possibility of losing money is very great.

Zheng Yutong does not deny this, and now entering the Chinese market is indeed extremely risky, and it is very likely that he will lose all his money. But without risk, how can there be high returns and a huge market? If we wait until the attitude of the Chinese government becomes clear, I am afraid that the bigwigs of the jewelry industry in all Shijie countries will flock to it like hungry wolves that smell blood. At that time, if Chow Tai Fook Jewellery & Gold wants to enter the Chinese market, it will have to face fierce competition from all its peers, and in order to reduce risks and increase the success rate of Chow Tai Fook Jewellery & Gold Co., Ltd. entering China, it is undoubtedly a good choice to choose a strong partner in the mainland.

Among these wealthy families in Hong Kong, the Guo family has quite close ties with the mainland, which is well known. The Guo family not only has a lot of investment projects in Qinxi Province, but also has invested heavily in the construction of ports along the northern coast of China, which can be said to be ahead of many large enterprises in Hong Kong. And the cooperation with the Guo family is the Fang family of Qinxi Province. And for Fang Mingyuan, Zheng Yutong also did some investigation, and the more he knew, the more Zheng Yutong felt that this Fang family was not simple. In a short period of time, it is truly breathtaking to be able to start from scratch and achieve this situation. Moreover, the relationship between the Fang family and the Su family also surprised him very much. How could a small family located in the inland northwest of China be related to ministerial-level officials of the central government of China?

In addition to being amazed, Zheng Yutong also realized that if the Zheng family can have a close relationship with the Fang family, it will definitely play a role in promoting Chow Tai Fook Jewellery and Gold Store to enter the mainland market. At least, through the Fang family, Zheng Yutong can also have a more accurate understanding of the economic environment in the mainland.

Therefore, after such a scene in the afternoon, Zheng Yutong felt that this was a good opportunity to get acquainted with the Fang family, so he would visit him in the evening.

It's just that he didn't expect that Fang Mingyuan was actually the mysterious screenwriter and director who had been hotly discussed by the media for so long, and he came up with such an idea under a whim.

After thinking about it, Zuihou decided to give it a try. Anyway, if it had been there a long time ago, it was a big deal that he didn't know

So he raised his head and said, "Grandpa Zheng, how about translating it into a diamond that is eternal, and a diamond that will last forever?"