Napa Valley is at its most beautiful in autumn, when ripe wine grapes hang like agate on the sinuous vines and sparkle in the California sun.

As one of the world's finest wine regions, Napa Valley has endured many twists and turns since its first wine estate was opened in 1838.

Today, Napa Valley accounts for only 4% of California's wine production, but accounts for 30% of its output value, generating nearly $100 billion in revenue and creating 230,000 jobs for California every year, gradually achieving a boom in the wine industry.

In addition to the charm of the best wines, the variety of tourism products also plays a vital role in making Napa Valley unique.

In Napa Valley, visitors can visit major wineries, enjoy wine tastings, enjoy food from around the world, enjoy Napa Valley's unique wine spa, play golf under the California sun, or climb into a hot air balloon for a bird's-eye view of Napa Valley,......。

Compared with the later rise of 'Mirror Lake Scenic Area' and 'Dream Scenic Spot', Napa Valley, which has been in operation for many years, not only has more visibility in brand operation, but also has more uniqueness in the details and setting of tourism projects, which is worth learning.

The Napa Valley Wine Tasting Train can hold "Winery Train Weddings", which are the most romantic way to attract young people from all states of the United States to come and moisten the beautiful newlyweds with sweet red wine.

Since the start of the 'Xiao's No. 2 Winery', Zheng Xia, the person in charge of the 'Mirror Lake Scenic Area', has sent many employees to visit Napa Valley to learn from experience, and even moved to the winery herself to live in the winery for a month to observe the tourism industry in Napa Valley up close, which is very inspiring.

In order to build the 'Jinghu Scenic Area' into a world-class scenic spot that receives tens of millions of tourists every year (1 million international tourists), it is not enough to rely on the current food, beautiful scenery and tourism projects. How to tap the potential of the scenic spot as much as possible and use various resources to create more distinctive and fashionable tourism projects has become a mountain for Zheng Xia and her team.

'Jinghu Group' is developing rapidly, every employee is enjoying the happiness of growing together, and the whole group is filled with an atmosphere of striving for progress, which is incomparable to many bureaucratic enterprises.

…………

When Xiao Qiang took media reporters to Napa Valley for an interview. Just in time for the 'Xiao's No. 2 Winery' to pick wine grapes, the winery is full of harvest scenes.

Before the Mirror Lake Group moved in, it was originally a group of wineries, each producing 1-20,000 cases (12 bottles per case) a year, which is the common size of Napa Valley wineries.

However, after the deep-pocketed 'Mirror Lake Group' began to enter the Napa Valley, it purchased six adjacent wineries at one time, and after nearly a year of large-scale renovation and construction, it became the world's largest high-end winery.

Presently. Château Xiao No. 2 has a staggering 1,400 hectares of wine, and while it is not known what kind of wine it can produce, it is impressive enough to be amazed.

"After taking over the six wineries, we eradicated all the vines and planted the grape varieties cultivated by our 'Mirror Lake Group'!" Sitting on the golf cart, Xiao Qiang pointed to the vineyards stretching down the hill and said, "In addition to Cabernet Sauvignon, the varieties planted this time are also the unique white Zinfandel of Napa Valley." We will make wines here that are completely different from 'Xiao's wines' but extremely delicious!"

Compared with 'Xiao's Winery', Xiao Qiang's feelings for 'Xiao's No. 2 Winery' are deeper. On the one hand, everything here has changed dramatically under his hands, and he is quite familiar with every grass and tree. In addition, Xiao Qiang, who owns 20% of the winery, is one of the major shareholders, and he already sees the winery as his most important business for the next few years.

Now standing on the top of the winery, overlooking the winery's autumn harvest. Even if Xiao Qiang is used to seeing big scenes, the inner turmoil cannot be described in words.

This vast winery can produce a staggering 2 million bottles of wine per year, which means that the winery will not only have two varieties of dry red and dry white like 'Château Xiao', but will need to develop more varieties, such as sparkling wines, ice wines, brandies and so on.

Once the 'Xiao No. 2 Winery' was successful. This means that 'Jinghu Group' will win more advantages in the mid-to-high-end wine market and lay a better foundation for the Xiao family to create a century-old foundation."

At that time, there will be 'Dream Wine' in the top wine market, 'Xiao's Wine' in the mid-to-high-end market, and the rich product line of 'No. 2 Winery' will give 'Jinghu Group' greater confidence in the competition.

"In the whole production process of the winery, we completely follow the traditional technology, from planting, management, picking, pressing, fermentation and so on, all links are treated with pollution-free manual treatment, and the equipment used has also been strictly tested!" ”

As the world's largest and most well-known supplier of organic ingredients, 'Jinghu Group' has formed a sound management system and meticulous implementation system since its establishment 8 years ago, and the intention of the group's top management can be perfectly realized at every end.

Many of the reporters who came to visit the 'No. 2 Winery' this time are all elites in the industry, many of whom have had rich experience in interviewing other wineries, and even many of them are experts in the wine industry, so what they see and hear here makes these reporters feel emotional.

Although it is still unknown what kind of wine will be produced by 'No. 2 Winery' in the future, these reporters know that it will not be too bad for what they have seen and heard after entering the winery today.

Every detail of the estate, from the plantations, the harvesting procedures, the winemaking equipment to the vast cellars, is done to the extreme, and in such a situation, it is normal to make good wines.

Besides, since the rise of the 'Jinghu Group', every product has been outstanding. It's also about giving more confidence to the outside world.

Shaw has produced amazing 'dream wines' at Beverly Hills, and there's no reason why the 'Mirror Lake Group' can't make the best wines in Napa Valley, a wine mecca.

"Mr. Xiao, we have noticed that most of the employees in 'No. 2 Winery' are mainly Chinese faces, does this mean that the future industry of 'Jinghu Group' in the United States will mainly be inclined to Chinese people?" All kinds of tough questions are overwhelming.

In fact, through the observation of the past two days, as long as anyone with a discerning eye can see that the vast majority of the employees of the 'Jinghu Group' are Chinese, which makes Western media reporters uncomfortable.

"In fact, the recruitment principle of our 'Jinghu Group' has always been open and fair, and we treat everyone equally!" Xiao Qiang is no longer the shy young man in the countryside, and said righteously: "The group's recruitment mailbox has always been open to the public, as long as you are interested in joining the 'Jinghu Group' and contributing to the global organic agriculture field." As for the current situation of the 'Jinghu Group' industry in North America, where the majority of Chinese employees are in the background, other people do not recognize the 'Jinghu Group' very well, and we are not very easy to recruit. ”

In the United States, there are some taboos that can never be touched, and one of the most important is "race, race, discrimination", and Clippers owner Sterling was ordered to sell the team by the NBA because of "race, race, discrimination", which is the most typical case.

Therefore, although Xiao Qiang knew that the group was more inclined to recruit Huaxia people, he could not show this meaning in front of the media. Otherwise, it will cause big trouble for the group.

In the face of questions from the media, Xiao Qiang was right-hearted. It's just that there is another potential meaning that he didn't make clear, that is, the recruitment cost of Huaxia employees is much lower than that of Lao Mei.

For a junior employee at No. 2 Winery, the average salary of Lao Mei here in Napa Valley will not be less than 2,500 US dollars, and Lao Mei still commutes to and from work on time, but there is no habit of working overtime or extra work. But recruiting an employee from the 'Ginkgo New Area' is around $1,600-$2,000 a month. Even if you add a round-trip air ticket for a year, the cost of a year is still about $8,000 lower than that of an old American employee.

The number of grassroots employees of the entire 'No. 2 Winery' has reached an astonishing 1,000, which is 8 million US dollars, and the Huaxia employees are more diligent than Lao Mei, and they are easy to use by their own people.

A combination of factors. Of the 12,000 employees in the entire North American industry, only 2,000 are from the United States, and the rest are recruited from China. If it weren't for the fact that it was to leave some old Americans to decorate the façade and deal with the media and the local government, the 'Jinghu Group' would even want to recruit all Chinese people.

Now, the most fashionable thing to do in the 'Ginkgo New Area' is to attend the free English and skills training courses provided by the 'Mirror Lake Group', and then go to the United States to work.

Working on farms, ranches and wineries in the United States is actually similar to working in other places in China, returning home once a year, but with an annual income of at least 12-150,000 RMB, which is incomparable in China. The villagers of 'Ginkgo Village' are not interested in such jobs because of their huge dividends, but those mountain people whose annual income is less than 20,000 yuan are quite cherished.

In this way, the 'Ginkgo New Area' has also become a well-known overseas labor export center in southern Yunnan, which can bring back more than 100 million US dollars of foreign exchange income to the local area every year, which is impressive.

The Management Committee of 'Ginkgo New Area' also strongly supported this, and learned that the 'Jinghu Group' industry in the United States would have greater development, and also gave great help to the training of the 'Jinghu Group', invited lecturers, and provided teaching venues. The villagers who go out to work in the 'Ginkgo New Area' have to go through strict language and skill training before they can get the license after they are qualified, which also saves more time and energy for the 'Jinghu Group' and improves the efficiency of the enterprise.

When the reporters visited and interviewed the 'No. 2 winery', in addition to the harvest vineyards that attracted their attention, the high-end resort hotels in the winery and a large number of tourists from China also made them frequently pay attention.

After asking, I learned that there is also a travel agency under the 'Jinghu Group', which specializes in operating travel routes from China to the United States, and has become the first choice for many Chinese middle-class outbound travelers.

These tourists usually fly directly from Haizhou, Beiping and Yangcheng in China to San Francisco, visit San Francisco, then go to Napa Valley to experience winery culture, then go to the 'Dream Ranch' to enjoy the ranch cowboy culture, and finally go shopping in Los Angeles and then return to China.

After several years of operation, this line has been quite mature, and in the first three quarters of 2016, the cumulative reception of Chinese tourists reached an astonishing 300,000 people, bringing direct economic benefits of more than 1 billion US dollars!

At this time, these reporters discovered that the 'Jinghu Group' has completed a series of layouts in the United States, and the various industries have close ties and huge influence, and have a firm foothold in the United States!

And all this is created by Mr. Xiao Qiang, who was born in 89, and his cousin Xiao Feng, who is only 3 years older than him, which is shocking!

Among the reporters, there are many beautiful reporters with strong figures, they are staring at Xiao Qiang with beautiful eyes, although they heard that he is married, but it does not prevent women from being tempted by him or the huge wealth he has.

You know, this is a super-rich man worth nearly $10 billion!

…………

Dealing with these visiting reporters, Xiao Qiang sat on the sofa and breathed a sigh of relief!

You must know that these big media reporters are all industry elites, and the questions raised by everyone are tricky and professional, Xiao Qiang has to play a 12-point spirit to deal with it, otherwise it will be a bad thing if something goes wrong. mixed with these people for three days in a row, Rao is Xiao Qiang is battle-hardened, and he is also physically and mentally exhausted, and he almost can't hold on.

It's all worth it, though!

With the positive reports of these media, the development of the 'Mirror Lake Group' in the United States will be smoother in the future, and it is also appropriate for individuals to be tired.

If the Xiao family wants to become the world's top family, it is not enough to just work hard, and the 'Jinghu Group' must take advantage of the situation and have greater influence, so as to be as stable as Mount Tai.

'Jinghu Group' is to focus on the production of top-notch organic ingredients, and then expand the upstream and downstream industrial chain, and continue to expand the influence of the group, in order to build a century-old foundation of the family."

Looking back now, Xiao Qiangyue feels that the American strategy proposed by Brother Jiu is quite wise, and building another Jinghu in the United States can not only continue to increase the family's wealth, but also make the 'Jinghu Group' become an international large enterprise!

So far, everything is in the planning and going pretty well!(To be continued.) )