The sale of "Happy Farm" was originally in Lu Chen's plan. Pen, fun, pavilion www. biquge。 info

This casual interactive game is a small pathfinder chess piece he laid out for the big IP plan, and he never thought of holding it until he died, and cashing out quickly is exactly what he needs.

Because in Lu Chen's memory, there are many similar ideas, and he doesn't have to worry about the problem after selling it at all.

The most important thing is that with hundreds of millions of funds to start, Happy Mutual Entertainment can grow at the fastest speed, absorb talents to accumulate experience, and move to a higher level!

Of course, a deal involving hundreds of millions of dollars is not so easy to achieve, and the two sides will inevitably engage in a tug-of-war of bargaining, and to achieve a win-win cooperation, both persistence and compromise are required.

In this regard, Lu Chen has little experience, but he has always believed that professional things should be done by professionals, so he specially hired a foreign aid team to lead the transaction negotiations.

Li Mushi is very face-saving, on the third day after Lu Chen called her, a capable team flew from the capital to Hangzhou, and will negotiate with Feixun Games on behalf of Happy Mutual Entertainment.

The five-person team first comprehensively evaluated the value of Kaixin.com and Happy Farm, made a detailed set of business evaluation documents, and then contacted representatives of Feixun Games on this basis.

At the same time, they deliberately released the news that Happy Mutual Entertainment intended to sell "Happy Farm", which immediately attracted the attention of many capital predators, and also added a thick stack of chips to their own negotiations.

Lu Chen didn't care about how the foreign aid team operated, fully put down the power to negotiate, and continued the recording of "The Voice of China" with Chen Feier.

After the fourth episode was broadcast, the ratings of "The Voice of China" have climbed to the point of jaw-dropping peers, with a maximum rating of 5.2%/an average of 4.48% simply sweeping the variety show market, creating the highest record in the past decade.

If you compare it according to the reality talent show, that is, the "Super Girl" launched by Shonan Satellite TV back then can be compared with it, but after "Super Girl", Shonan Satellite TV, which is known as the overlord of local satellite TV, has never launched a variety show that can be compared with it.

"The Voice of China" has become a phenomenal variety show, which undoubtedly gives Zhedong Satellite TV, which is not weak, the momentum to comprehensively challenge Xiangnan Satellite TV.

Zhedong Satellite TV premiered "Full House of Romance" last year, and broadcast "The Voice of China" this year, which can be described as a frequent heavy-handed, and the cooperation with Lu Chen is very good, both in terms of performance and fame have been greatly improved.

In this way, the pressure on Shonan Satellite TV is greater.

The domestic TV market,It is also a fiercely competitive market,Dozens of satellite TV stations and hundreds of TV stations are scrambling for resources and advertising shares,There is also a CCTV giant above,Shonan Satellite TV's current status is certainly beautiful,But it is also facing many tests。

Beijing Satellite TV, Huhai Satellite TV, Zhedong Satellite TV... Shonan Satellite TV has more than one opponent.

With such a strong performance of Zhedong Satellite TV, how can it not worry about this satellite TV station that started with entertainment?

At night, Xiangnan Nansha City, Xiangnan Satellite TV Building.

As night falls, this city of millions of people has long been lit up, and the Shonan Satellite TV building is also brilliantly lit, and the signal tower standing high above the roof flashes with fantastical light, becoming the most obvious landmark in the vicinity.

This 39-story building has an extraordinary influence in the domestic entertainment industry, and countless stars, including Hong Kong and Taiwan celebrities, are very willing to even sharpen their heads and want to go in and record programs inside.

For more than ten years, Shonan Satellite TV has been unique in local satellite TV stations with its flexible mechanism and bold and daring style, and many high-rated brand programs have emerged, second only to CCTV in terms of influence and revenue.

It's just that now Shonan Satellite TV wants to keep Dugu's position of seeking defeat, but it is getting more and more difficult.

In the small conference room on the top floor, all the lights are on, and more than a dozen high-level executives of Shonan Satellite TV are in a meeting, everyone looks serious, and their eyes are staring at the picture data displayed on the projection screen.

The data is like a sharp dagger hanging above their heads, leaving them breathless.

Presiding over the meeting was Lv Zhenhai, the newly appointed deputy director and program director of Shonan Satellite TV.

Lu Zhenhai is not yet 40 years old, and he is a representative figure in the young Zhuang faction of Xiangnan Satellite TV, he has entered Xiangnan Satellite TV since graduating from the Communication University of China, and he has rushed up step by step from the grassroots level, and he is undoubtedly very powerful and skillful.

In the past two years, the predicament faced by Shonan Satellite TV is the most important reason why the superiors have vigorously promoted this young Zhuang faction, and Lu Zhenhai also needs to come up with a brilliant achievement to convince people.

He looked around like an eagle patrolling his territory, his eyes sharpened.

None of the directors, directors, editors, etc. present dared to look at Lu Zhenhai, and the atmosphere in the conference room was very depressing and dull.

The new official took office with three fires, and no one wanted to touch Lu Zhenhai's moldy head at this time, and be treated as a weak chicken who was a monkey.

Lu Zhenhai was a little disappointed, he stretched out his hand and knocked on the table, and said in a deep voice: "You have also seen these data, since the beginning of this year, whether it is a TV series or a variety show, the ratings have declined, and several ace programs are not optimistic, and it is expected that the annual advertising revenue will not increase by more than 3%!"

"How much was last year?"

After a pause, Lu Zhenhai's eyes were fixed on a half-bald middle-aged man, who wiped the sweat from his forehead and replied in a low voice, "It's 5.7%. ”

“5.7%…”

Lu Zhenhai pulled the corners of his lips and smiled sneeringly: "I remember that in 14 years it was 11.8%, and in 13 years it reached 27%, how much did the growth rate drop?"

No one answered his questions anymore.

Advertising revenue is the lifeblood of TV stations, especially for satellite TV stations, money is not everything, no money is absolutely impossible, and those satellite TV stations in remote provinces are about to become advertising stations.

Now that the state's subsidies to satellite TV stations are decreasing year by year, it is becoming more and more difficult for satellite TV stations to maintain a balance of payments and even make a profit.

Shonan Satellite TV has a big business, expenditure is increasing year by year, and the growth rate of advertising revenue has fallen to the current level, which is already a deep crisis, but anyone with a little brain can see it.

Although Lu Zhenhai, who has just come to power, accepts that it is not a mess, it is absolutely right to say that it is a hot potato.

The pressure on him is greater than everyone here!

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