Chapter 531: Best Strategy

Berlin is still very cold in February, which is why Li Xu asked people to design such a set of clothes for Gong Li, instead of the classic short-haired white shirt and black trousers she wore in Cannes in another time and space. Pen, fun, pavilion www. biquge。 info

Despite this, her style still amazed many people, after all, her own quality was there, so when "Red Sorghum" was released, Gong Li murdered many reporters' films on the red carpet.

Well, there will be a red carpet when the movie is released, but it is not as high as the red carpet of the opening or closing ceremony, and sometimes it is not even possible to roll out the red carpet, but this does not prevent some people from taking advantage of this to rub the red carpet 30 years later.

"Obviously, Europeans are still interested in this film. Li Xu, who did not walk the red carpet, looked at the grand scene outside and whispered to the white man in his forties beside him.

"Hopefully, Mr. Li," the other man shrugged, not particularly concerned, "I hope they can keep it up, so it will be easier for me to operate." ”

Well, most of the reporters outside were found by Li Xu through his own channels, and so were some film critics who had already entered.

After all, the name of mainland films in international film festivals is not loud enough, although in recent years, mainland films have won awards in the world, but they are not enough, and the best result is that "The True Story of Ah Q" was shortlisted for the Cannes Film Festival.

Therefore, if you don't use some other means, it is difficult to attract enough critics to build momentum for the film.

"Rest assured, Mr. Hobb, I have a lot of confidence in this film. Li Xu said with a smile.

"I hope you're right, Mr. Lee. The latter nodded politely.

He was one of the U.S. cultural officials in West Germany and was responsible for directing the cultural export of West Germany to East Germany and the Warsaw Pact as a whole.

As I said before, the 70-year-old film "O.K", which alluded to the Vietnam War, would be taken down, and the American director George Steven, who served as the chairman, dared to take a tough attitude, and even accused the Yugoslav director Dusan Makaviev, who spoke for him, of being a spy of Honecker, because he was backed by American cultural officials in West Germany.

Similarly, even if this incident caused a huge turmoil, the judges collectively withdrew, so that there were no awards at that Berlin Film Festival, but it was still held every year, and the momentum was getting bigger and bigger, and few directors went to tease the tiger's whiskers in the future, all because of them.

Therefore, Li Xu has long contacted several powerful cultural officials through connections, hoping that they will help to talk about it, after all, Chinese mainland is now an ally.

Not only that, German director Reinhardt Hoffmann broke his leg in a car accident at the end of last year, so the original "Steinheim", which caused a huge controversy at the 86 Berlin Film Festival and finally won the Golden Bear, could not catch up anyway.

Of course, in order to thank him for his generosity, Li Xu is willing to give him a small sponsorship after the film festival.

"How do you feel?" After Jiang Wen and Gong Li walked into the screening hall together, Li Xu, who had been separated from Huo Bo, walked up.

"To be honest, I haven't seen this battle in China. Jiang Wen breathed a sigh of relief, looking a little weak.

Gong Li didn't speak, but her face was flushed, and she looked very excited, she was on the red carpet before, and it was the first time she appeared on this occasion, it was very natural, and she was born to eat this bowl of rice.

Moreover, Westerners really like her part, Li Xu saw a few reporters who were originally coping with the matter, and after taking a few photos, he began to chase and shoot. It's a pity that her temperament hasn't been cultivated yet, otherwise she will definitely attract more eyeballs.

"So you have to go abroad and have a look. Li Xu said with a smile at this time, and gave Gong Li a thumbs up covertly, making the excited sexy girl smile even more.

Soon, Zhang Yimou also walked in, although it was still winter outside, there was still some sweat on his head, which was not as calm as Jiang Wen and Gong Li.

"There are so many people," he smiled bitterly, "the palms of my hands are full of sweat, Mr. Li, didn't you say that in most cases, there won't be too many people watching a Chinese movie?"

"yes, so I called some people. Li Xu shrugged, "I also think that the movies I invested in are very well made, of course, I have to call more people to support them, and they will have a strong momentum." ”

Jiang Wen and Zhang Yimou were very speechless, what is this? worked hard to make a movie, but faced the dilemma of no one caring, and had to rely on the producer to attract people to watch and comment, which is really aggrieved.

However, it can also be seen from here that Mr. Li has a little bit of power, even in a place like West Germany, he can easily find so many journalists and critics to build a campaign for the film.

Therefore, Gong Li's eyes staring at Li Xu were extremely bright.

After chatting a few more words, they entered the screening room together, said hello to the people in the same crew, and sat down in their seats. After a while, the lights in the hall went out, and as the voices were lowered, the big screen lit up, and after the subtitles, as the narration sounded, "Red Sorghum" began its debut at the Berlin Film Festival.

Although Li Xu sat in his seat, his attention was not on it, he had seen the film before, although some places did not match his memory, but in general it was not bad.

Although this is only from his point of view, since it is not much different from the original, and the original won the Golden Bear in '88, this year's controversial film "Steinheim" has been again, and there is the help of the American cultural officials in West Germany, there should be no problem.

Then, with the Berlin Film Festival as a springboard, you can consider using "The Red Lantern Hangs High" to hit the Venice Film Festival.

Despite the awkward position of the Berlinale in the middle of Europe's big three, and the fact that it was jointly suppressed by Cannes and Venice in the 50s, and the timing of the event was also terrible, many films preferred to wait a little longer until May to go to Cannes.

However, with the support of the United States, the Berlinale has always been one of the three major film festivals.

Although after the collapse of the Soviet Union, the Berlinale lost its original role, and the support of the United States was much reduced, and even the Oscars were moved to February. However, the merged German economy is doing well, and the European Community has evolved into the European Union, and European filmmakers have begun to support the Berlinale again, still hanging behind Cannes and Venice.

All in all, the Golden Bear Award is still valuable, with such a trophy, even if it enters the European film circle, you can go to Venice and Cannes.

Of course, if you want to get to Cannes or Venice first, you can also brush the other two major film festivals. Although the conditions are a bit fucked, at least they are better than those in North America, and even if they win the Oscars, they are not necessarily Hollywood players.

In another time and space, although Lao Mouzi's Berlin, Venice, and Cannes routes were stumbled out by mistake, they just fit the best European strategy of mainland films.

As I said before, Li Xu has no intention of establishing a film industry system for the mainland, unless he holds great power in the Hades Palace, and someone endorses him, he still goes on honestly and makes some interesting changes - such as the next Oscar.

Then, more than 20 years later......