The May Day holiday in 2013 starts on April 29, a three-day holiday. Pen, fun, pavilion www. biquge。 info

And the release date of "Iron Man 3" is indeed May 1, which is the last day of the long holiday!

How much of a bargain "Strange Her" has, it is obvious that almost all the box office potential of the May Day holiday will be sucked dry, and then, sit back and wait for "Iron Man 3" to be released!

The Bureau of Optoelectronics is sometimes so blatant and shameless!

Of course, in order to protect domestic films, this is also what it should be, after all, "Strange Her" belongs to domestic films!

Relying on this move, "Strange Her" was released for 6 days, and grabbed a box office score of nearly 700 million before the release of "Iron Man 3".

Chen Yang, who became a director for the first time, defeated Xue Xiaolu and surpassed Xu Jinglei to become the highest-grossing female director just around the corner!

Ying Bao is very happy, this is the second movie she starred in at the box office, according to the box office results, she is already the queen of the box office at this time!

What made her even happier was that Ying Bao signed a sharing contract when starring in the movie at that time, as long as the box office exceeded 500 million, she could get 1.5% of the box office dividends, and if it exceeded 1 billion, there were 2 percent!

This is the promise that Guangguang made when he released "Strange Her" in order to envelop Shen Lin - in fact, the box office expectation they gave this movie is 6-800 million yuan!

Not to mention the successful completion of the task, but also exceeded!

Looking at this posture, it is estimated that it is at least 1 billion, and it may exceed 1.5 billion!

Shares of Enlight Media have risen another 30% in just one week.

At this time, the market value of Guangguang Media also exceeded 30 billion yuan, completely throwing off the Huayi Brothers.

"Since director Shen Lin joined the light, the light is like getting a lucky star, every time the movie he directs or writes is released, the box office performance of the light will have a new round of growth. This growth reached its limit in June last year, after all, director Shen Lin's influence alone is still limited, and the market believes that it has certain limitations. ”

"When "Thai Embarrassment" was launched, and then to "Strange Her", two consecutive films were hot sellers, and Guangguang locked in the strategy of transforming mainland actors into directors, which not only had low cost but also had down-to-earth films, and the market's expectations for Guangguang Media's vision and ability to take the project have changed, and the valuation given has increased. ”

Guotai Junan researcher Gao Hui analyzed.

The light can be regarded as raising eyebrows this time!

But the light still doesn't dare to take it lightly, after all, "Iron Man 3" is menacing!

……

In the entire May 1st file, there are actually three movies fighting "Crazy Primitive", "Strange Her" and "Iron Man 3".

"Crazy Primitives" is an animated film after all, and its main audience does not have a high overlap rate with "Strange Her".

Let's talk about Iron Man 3 alone!

"Iron Man 3", which was released on May 1, set a series of mainland film and television box office records——— the first-day box office champion (previously "Chinatown Veteran" 136 million), the box office champion released on Wednesday (previously "Chinatown Veteran" 89 million), and the midnight box office champion (previously "Chinatown Veteran" 18.5 million).

Not only is it popular in Chinese mainland, "Iron Man 3" is also the new darling of the global film market, and all regions where "Iron Man 3" is released have broken the box office record in the region. No. 2 at the first-week box office in the entire history of the United States.

Released at 0:00 on May 1, as of May 5, the cumulative box office of Hollywood summer blockbusters that were only released on May Day exceeded 390 million yuan, close to 400 million yuan!

The box office is great, but it is a bit disappointing, because in the eyes of all Marvel fans, it seems that the box office potential of this movie should not be limited to this!

The reason is very simple: first of all, it is a group problem, and the popularity of Iron Man itself is still a bit low!

And "Iron Man 3" is also a little too arrogant in terms of publicity!

"Iron Man 3" from overseas has done far less than "Strange Her" in terms of publicity.

Maybe it's because "Iron Man 3" is a Hollywood blockbuster, starring international superstars, 3D, Chinese elements, etc., and the "noble" blockbuster doesn't bother to do too much marketing and momentum, in their opinion, there is already a pearl in front - the first two parts of "Iron Man" are already good proof.

But they forgot that the box office of the first two parts of "Iron Man" in China was not as high as expected, and it was far from forming a broad mass base!

In contrast, "Strange Her" began to do various marketing campaigns for the movie before it was released.

Star effect, topic marketing, Weibo marketing and other means, whether online or offline, are definitely in place, and the natural box office has gone all the way.

Also, in terms of marketing methods,

The marketing of "Iron Man 3" can be described as simple and practical, one trick is better than ten thousand tricks - hunger marketing.

Because of the word-of-mouth influence of the first two films and a large number of loyal fans with hero complexes, the release time of "Iron Man 3" has changed again and again, and it has been unwilling to disclose the schedule, and finally it was suddenly announced that it will be set for May 1, which really whetted the appetite of fans and played enough hunger marketing.

It's a pity that by the time you announce that it will be set for May 1, pirated copies will already be circulating on the Internet!

"Strange Her" has no innate advantage in comparison, but it is slightly better than "Iron Man 3" in terms of marketing methods.

First of all, topic marketing, before the film was hyped, the Internet was crazy about "the queen reappearing in the rivers and lakes", which was really touching.

And then it is the viral marketing of Weibo, before the release of Weibo and the Internet to create a "nostalgia" and "youth" heat, almost every day has become a hot word on Weibo, 10 days before the release of the movie, the film party announced the theme song "Our Tomorrow" sung by the queen of heaven, which detonated the topic for a while.

After the princess raised her voice, it was reposted more than 13,000 times on Weibo that day, with nearly 6,000 comments, and "Our Tomorrow" quickly warmed up.

Then there is star marketing, using the appeal of the film's main creators to attract widespread attention, Shen Lin, Zhao Liying, Yang Yang, etc. are all promoting the film on Weibo.

The overwhelming "Strange Her" on Weibo, the topic popularity occupied the top position on Weibo for three days, and fans used the method of "swiping the screen" to drown some negative comments in the sea of people, creating the illusion of "zero negative reviews" at the beginning of the film's release.

With such painstaking marketing, it is understandable that it can grab a box office score of close to 700 million before the arrival of "Iron Man 3"!

It's just that I didn't expect that the Chinese special version of "Iron Man 3" not only did not get the recognition of most of the audience, but also complained endlessly.

As of May 5th, "Strange Her", which was released for 10 days, won nearly 1 billion box office results with an overwhelming word-of-mouth advantage, and the industry has come to a judgment, I am afraid that this time it will really be as Shen Lin said before, "Strange Her" defeated the hugely funded "Iron Man 3" with an investment of only 20 million!'