Chapter 42 Propaganda and Effectiveness
"As a filmmaker, I know in my heart that 'Carol' is the right way to open Cannes, and 'Mekong' is suitable for theatrical screening!"
In two simple sentences, it returns to the doubts in many people's hearts.
"Can you ask why you made a movie like Carol?"
"I've always been shooting commercial films, only occasionally itchy, will make an author's movie, "Carol" coincided with the meeting, originally I wasn't ready to shoot it myself, I think everyone knows, last year's Golden Horse Awards, Mr. Gong Li failed to win the crown of the actress because of some irresistible factors, what am I, everyone knows, I was on the scene at the time, how can I bear it? So I said in front of the media that I want Gong Li to win the actress! Fortunately, Cannes is relatively professional, and this time Mr. Gong Li won the Cannes Queen..."
"So when will we see this Palme d'Or in the cinema?"
“… This, it is estimated that it will be until October, and the North American side is preparing to hit the Oscars, and I have to cooperate with others. ”
As he spoke, he motioned for Zhu Zhen to hurry into the next topic.
This is the propaganda of "Operation Mekong", not the promotion of "Carol", what does it mean to talk so much about "Carol"?
Didn't you see Yu Dong very unhappy?
"Okay, then tell us a little bit behind the scenes of Mekong!"
After all, Zhu Zhen is a professional host, and he quickly got Shen Lin's meaning and immediately changed the topic.
Shen Lin took the microphone and pondered for a long time.
"In fact, the filming of "Operation Mekong" was a complete accident for me, the director Bona was not looking for me at the beginning, it was a big director of HK, Lin Chaoxian, and later the Ministry of Public Security met with me and proposed, I was very interested, and then I took over the project, thanks to director Lin Chaoxian, if it wasn't for his detailed information, I would not have been able to complete the preliminary preparations within half a year!"
"Many people say that this movie is a bit exaggerated, saying that personal heroism is too much! I don't deny this, after all, a commercial movie needs commercial elements, and it needs to create heroes! Hollywood also has a lot of such movies, why don't you condemn them, but they target us like this?"
"The real anti-narcotics police are no worse than in the movie, in fact, we were going to invite some anti-narcotics policemen to come to the stage with us, but they didn't want to, saying that they couldn't let the drug dealers see their true faces, saying that a comrade-in-arms was accidentally exposed, and then the parents were all blown up by the crazy drug dealers!"
"Now there are many people on the Internet who criticize our country, our government, is, I admit that they have not done a good job, but the motherland that can be criticized by us is our strongest backing in a critical moment. In the Mekong River tragedy that year, the lives of the 13 people were so heavy, and the sewage that the criminals poured on them was so dirty. It was the motherland that washed away their grievances, defended their dignity, and restored their innocence. ”
"I want to tell these people through a film like this that the reason why you can't see the darkness is because there are countless brave people who keep the darkness out of your sight. There is no time to be quiet, but someone is carrying the weight for you. What a price did it take for the lovely people who stuck to the front line!"
"It's like Brother Han Yu said, some people, if you don't sing praises, no one in this world will know about their existence, and no one will know what sacrifices they have made to protect our national security. ”
"Say that we are patriotic thieves, say that I am a little pink! I want to tell these people! Bloody Fang Gang Young Lang, iron bone Zheng Chinese Han! Patriotism is the most important thing every Chinese should do! I will not only make this "Operation Mekong" Next, I will also make several movies with the main theme!"
Shen Lin's words directly made the whole scene fall silent, and after a while, applause rang out!
"Director Shen, what you said is so good!"
The host Zhu Zhen also burst into tears of excitement, "Many viewers who watched the movie are very concerned about what happened to Xiaotian in the movie?
"Tell the truth, wait a minute!"
Shen Lin stood in place and shouted directly: "Xiaotian, Xiaotian!"
Then, a yellow shadow quickly ran out from behind the curtain and looked at Shen Lin with its tail wagged.
"Sit down!"
Xiaotian sat down obediently, Shen Lin looked at Zhu Zhen and said: "Of course we Xiaotian are alive, I am very grateful to the makeup artist of the crew, I almost cried when I was filming!"
The appearance of the cute thing caused cheers from the audience, including media reporters.
Damn, Shen Lin didn't have such a warm shout when they came to the stage!
After chatting for a while, the trainer took Xiaotian away, Shen Lin looked at Xiaotian's back, and said: "Actually, Xiaotian is my son-in-law, and our family Dahei successfully borrowed seeds some time ago, hehe!"
"You are Chi Guoguo's use of power for personal gain!"
Zhang Hanyu and Huang Xuan glanced at each other, and then Huang Xuan stood up: "At that time, I wanted to let my big flower pair with Xiaotian, but you vetoed it, and the next day you asked Zhao Liying to bring Da Hei from China!"
“… Well, Zhu Zhen, let's move on to the next link!"
Shen Lin deliberately didn't look at Huang Xuan's angry expression, and said to the host with a natural face.
The audience, including a group of media, is hey and happy.
Yu Dong's heart has long been happy, this is the right way to open publicity!
A few days ago, although the box office of "Mekong" was not low, when it was promoted, several main creators also worked hard, but there was no publicity point.
The only propaganda point is the sentence that Zhang Hanyu wrote on Weibo.
Without publicity points, no matter how strong the box office is, it is difficult to have stamina!
……
ended the publicity of the magic capital station, and the next day, Shen Lin led the creators to appear in Shenzhen.
Shenzhen itself is one of the top ten ticket warehouses in the country, and at the same time, it is also one of the most drug-infested cities in the country!
The Shenzhen police took the "Mekong Operation" publicity as an opportunity to directly launch the anti-drug propaganda in Xianguan.
In order to cooperate with the Shenzhen police, the publicity of the entire "Mekong" mainly focused on the harm of drugs, Shen Lin didn't care, and still made witty remarks, winning the warm cheers of the audience.
Day 3, Yangcheng;
On the fourth day, the mountain city and Shudu;
Day 5, Xi'an;
Day 6, Lin'an;
Day 7, Suzhou and Hangzhou;
Day 8, Ezhou;
On the ninth day, I finally returned to the imperial capital!
Returning to China on May 24, Shen Lin ran all over China for the next ten days, and the pace was all over the ten ticket warehouse cities.
The effect is very significant, as of June 3, "Operation Mekong", which was released for 14 days, has won a box office score of 1.8 billion, and breaking 2 billion is just around the corner.
Bona and Guangguang are going crazy with joy, in their opinion, 1.8 billion in two weeks, isn't it very likely to reach 3 billion?
Shen Lin knows very well that this "Mekong" is only 2.2 billion at most, and 2.5 billion is impossible, because "Jurassic World" is about to be released!