A week after returning to China, Leyuan appeared at the headquarters of Nike Huaxia in the magic capital, and sitting opposite was Dong Wei, the general manager of Nike Huaxia, one of the few female leaders of Nike. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

She also took over the position of general manager from Craig Cheek at the beginning of this year, and it has been less than three months now.

Dong Wei is also in her thirties, dressed as a capable professional woman, and said a few polite words to Leyuan, she smiled, "Mr. Le, I am very interested in the cooperation you said, I don't know if your company has a specific cooperation plan and design plan." ”

Le Yuan knew that the time had come to talk about business, he beckoned to Wang Xuewen next to him, and saw Wang Xuewen take out a pile of materials from his briefcase and hand it to Le Yuan, and Le Yuan personally handed it to Dong Wei.

"Mr. Dong, the specific cooperation plan, as well as our company's plan this time, are in it, you can take a look. ”

Dong Weiwei took the document with a smile, and looked down at it, although the document was relatively thick, dozens of pages, Dong Wei still found the important points and browsed it.

In just five minutes, Dong Wei put down the document in her hand and said with a smile, "Mr. Le, I'm very interested in your plan, but do you still have to negotiate this cost?"

Leyuan put down the teacup in his hand and asked, "I don't know what kind of cost Mr. Dong has questions?"

Dong Weiwei turned two pages and pointed to one of them to show Leyuan, "The advertising design cost here is 2 million, and the publicity cost here is 1.5 million ......."

Leyuan listened carefully to her about the price, and he knew before he came that they would definitely not agree to this price.

The reason why I came to Nike this time is actually for the LED business, and the company decided to start making LED screens, so we must start promoting and find market positioning.

A few days ago, the Propaganda Department gave a lot of plans, but they were not quite in line with Leyuan's mind, they were all relatively ordinary advertising planning, and they did not let Leyuan see any new ideas.

At the advertising plan discussion meeting, Leyuan said: We can walk the road that others have walked, but the road we have walked must not be the old road that others have walked.

What Leyuan means by this is that we can learn from it, but at the same time, we need to innovate.

Therefore, the plans submitted in the next few days are also more innovative, but the novelty is there, but the shock and gimmick are insufficient, and there is still no plan that Leyuan is satisfied with.

The Propaganda Department couldn't give a plan, Leyuan had no choice but to turn on the plagiarism mode, and began to recall what classic advertising cases there were in his previous life, and he thought of Nike when he thought about it.

In 2016, Nike built the world's first LED track in the Philippines and won the gold medal in the sports category of CLIO.

Cilo is known as the Oscar of the advertising industry, so Nike's advertising planning can be said to be perfect.

The so-called LED runway is a runway modeled after Nike's classic running shoes Lunarepic, and an exterior wall composed of LED screens is placed next to the runway.

When running on this track, a "clone" similar to the athlete will appear on the LED façade next to it, competing with the athlete at a set speed.

If the athlete exceeds the speed of the doppelganger, then on the second lap, the speed of the doppelganger will become the speed of the athlete on the first lap, so that the athlete will continue to surpass him.

Although the theme of Nike's advertisement is Nike's Lunarepic running shoes, the LED screen exterior wall is an indispensable part of it, so Leyuan thought of this advertisement.

And this advertisement also has an advantage, that is, you don't have to pay the cost at all, and you can even take the opportunity to sell your company's products and make the first order of the company's LED business.

This is also the reason why Leyuan appeared in Nike Huaxia, and Dong Wei obviously had some doubts about the offer of Star Company.

By the time Dong Wei finished speaking, she had already pointed out all the price points on the contract to Leyuan, and the meaning was obvious: You slaughtered too fiercely, and we are not satisfied with the price in this document.

She felt that she was fierce, Leyuan didn't think so, he said with a smile, "We can negotiate the advertising fee, but we will not give in to the material, maybe Mr. Dong does not know much about the LED industry, we use the P1.2 level LED screen, we want a price of 50,000 yuan per square meter, which is already very kind." ”

50,000 per square meter, the entire LED exterior wall is about 500 square meters, that is to say, the entire exterior wall is down, and the material cost alone will be 25 million, no wonder Dong Wei will dislike the price is too high.

And Dong Wei obviously made preparations, she shook her head and said, "Mr. Le, there is no P1.2 level LED display on the market now, how to price it is not up to you to decide? Besides, according to this set of advertising plans, the LED outer screen only needs the P10 level, and no matter how advanced it is, it is a waste." ”

Dong Wei is right in saying both points, what has not yet appeared in the market, how to price it depends on demand. The second point that Dong Wei said also clearly shows that Nike does not have this demand, and there is no need to follow the pricing of Star Company.

I don't know what level of Leyuan is the LED exterior wall used by Nike in the last life, but Dong Wei is right, there is no need for a small-pitch LED display at all, and P10 can fully achieve the advertising effect.

However, it was the Nike LED runway of the previous life, if Leyuan did the same as the previous life, then the final protagonist is actually Nike, people will be amazed at the splendor of the LED exterior wall at most, but the eyes will still be on Nike itself.

This is not what Leyuan wants to see, so he wants to add some functions on the original basis, and those functions are not what can be achieved by the P10LED display, so in the design scheme, Leyuan is special to use the P1.2 display.

Le Yuan didn't try his best to explain, sometimes he couldn't convince others no matter how much he said, he beckoned to Wang Xuewen again, Wang Xuewen understood, and took out a document from his briefcase.

Looking at the documents handed over by Le Yuan, Dong Wei frowned, and her tone was a little unkind, "I didn't expect Mr. Le to keep a hand." ”

Regarding the emotions expressed by Dong Wei, Le Yuan ignored it, but said with a smile, "Mr. Dong should take a look and talk about it, maybe it will change your previous thoughts." ”

Dong Wei took the document in Le Yuan's hand with a slightly cold face and began to browse it, there was no reaction at first, but the more she saw the back, the more her brows wrinkled.

This document is only one-third as thick as the one just now, but this time Dong Wei took three times as long.

After more than ten minutes, Dong Wei exhaled a long breath, slowly put down the document in her hand, and exclaimed with an exclamation, "Mr. Le, it seems that this is your killer feature." ”

Le Yuan smiled, "It seems that Mr. Dong has changed his mind." ”

Dong Wei shook her head slightly, "I want to confirm one thing, can the technical effect described here really be achieved?"

"If you can't reach me, why are you here and wasting each other's time. Leyuan's tone was very confident, "I don't know if your company still has questions about our pricing?"

Dong Wei shook the documents in her hand and said sincerely, "I don't know if Le is always something for us to consider, to be honest, this matter is no longer something that we can decide in Huaxia District." ”

Leyuan didn't expect her to make a decision on the spot, but he still put pressure on her, "Give you three days, and I'll go to Adidas in three days." ”

Dong Wei's eyelids jumped, and then nodded, "Three days, that's enough." ”