Chen Guozhi's concern about the publicity and marketing of "Smiling Proud Jianghu" is, of course, justified. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

First of all, he is the director of this film, and although the success or failure of the box office is unlikely to shake his position in the industry, who wants to see their film being given a cold shoulder in the market?

The second is the appreciation of Lu Chen, through more than half a year of cooperation, Chen Guozhi has a considerable understanding of Lu Chen, and appreciates the latter's character, talent and serious and persistent attitude at work.

He didn't want Lu Chen to make a low-level mistake at the most critical moment.

Nowadays, the box office of movies is getting higher and higher, and the dependence on publicity and marketing is also increasing, especially those blockbusters with amazing investments, which often have to add a lot of publicity expenses, often accounting for more than 30% of the total budget.

Two months ago, "Young Jianghu Xing" and "New Seven Heroes and Five Righteousness", "Jianghu Prodigal" launched a propaganda war, and the amount of money invested was not a small amount, leaving aside the final tragic result, the public opinion effect formed at that time was undoubtedly very strong, attracting the attention of countless people.

Now that the three martial arts films have all collapsed, and the reputation of the entire theme has been pulled into the water, in this case, "Smiling Proud Jianghu" is facing an embarrassing situation, which undoubtedly needs to be resolved through publicity.

And rebuilding the confidence of the audience is obviously not so easy.

So Chen Guozhi is very worried - will there be time for large-scale propaganda in the remaining 20 days?

Regarding Chen Guozhi's question, Lu Chen said with a smile: "Director Chen, don't worry, we have already started to do the propaganda work, and I believe that we will see the effect soon!" ”

In fact, strictly speaking, the promotion of "Smiling Proud Jianghu" has started last year, but it has not invested a lot of money in advertising in the media.

Originally, the official publicity period of "Smiling Proud Jianghu" was the most suitable in July and August, but it was muddled by people, so it could only be delayed again and again until now.

However, the marketing and publicity department of Chenfei Media is not a decoration, and the relevant preparations have already been completed, just waiting for the right time to break out and help "Smiling Proud Jianghu" rename martial arts films!

If it was another young man who said this to him, Chen Guozhi would only think that the other party was talking exaggeratedly, but for Lu Chen, the trust accumulated through more than half a year of cooperation made him choose to believe Lu Chen.

"That's good..."

After thinking about it, Chen Guozhi said to Lu Chen: "I also know a lot of people in the media, if you need it, you can help a little, and you are not going to participate in the Shanghai International Film Festival next month?" ”

Shanghai International Film Festival?

Lu Chen was stunned for a moment, he really didn't think about sending "Smiling Proud Jianghu" to the Shanghai International Film Festival.

The Shanghai International Film Festival is one of the three major film festivals in China, and it is the earliest, which was held once a year in the early nineties, and is also one of the first 15 international A-class film festivals in the world to be recognized by the International Film Producers Association, and has been recognized by the International Film Producers Association.

Compared with the Capital International Film Festival, which is also one of the three major film festivals, the Shanghai International Film Festival pays more attention to expanding the commercial market and encouraging diversified artistic creation, so it attracts many filmmakers at home and abroad to participate.

Chen Guozhi said seriously: "Actually, I would prefer you to put the premiere of "Smiling Proud Jianghu" at the Shanghai International Film Festival, but the time is not right. ”

The Shanghai International Film Festival will be held in mid-October, just after the National Day file, if "Smiling Proud Jianghu" will choose to premiere at the Shanghai International Film Festival, it means that the National Day file will be missed.

This is unacceptable to Lu Chen and Chenfei Media.

Compared with the box office, it doesn't matter whether you participate in the film festival or not, the purpose of participating in the film festival is to expand the influence of the film, and in the final analysis, it is for the box office, not the other way around.

Lu Chen smiled bitterly: "Yes, the time is too unfortunate..."

If the Huhai International Film Festival is held half a month in advance, then he will definitely find a way to send "Smiling Proud Jianghu" over, because this is a good publicity point.

However, it is said that the Shanghai International Film Festival is preparing to change the time to June, that is, before the start of the summer season, so that many domestic films can premiere at the festival.

Of course, the first part of "Smiling Proud Jianghu" can't catch up with this wave, and the next part may be realized.

Chen Guozhi said: "It doesn't matter if you can't catch up with the premiere, we can send the exhibition!" ”

He further explained: "We don't need to participate in the awards, because it is not interesting, the purpose of sending the exhibition is to promote "Smiling Proud Jianghu", targeting overseas sellers and markets!" ”

Lu Chen suddenly understood.

In fact, Lu Chen didn't attach much importance to several domestic film festivals, whether it was the Capital International Film Festival or the Huhai International Film Festival, the water in it was very deep, especially the award process, which was full of cats, and often made some jaw-dropping news, and his reputation among the majority of movie audiences was not very good.

But if you put aside the awards and just send them to attract sellers from other countries, that's great.

Especially in Southeast Asian countries, "Smiling Proud Jianghu" should have a certain market, and it will undoubtedly save a lot of effort to promote it with the help of the Shanghai International Film Festival.

After thinking clearly, Lu Chen immediately nodded and said, "Then I asked the company to contact the organizer of the film festival, I don't know if it's too late to sign up now?" ”

Chen Guozhi said with a smile: "I have already reported for you, you just let someone from your company contact you." ”

Under normal circumstances, the applicant for the exhibition of "Smiling Proud Jianghu" should be Chenfei Media, and individuals are not qualified, but Chen Guozhi, as a famous director in China, it is very simple to say hello to the organizer in advance, which is nothing more than to let Chenfei Media make up the formalities.

Lu Chen was grateful: "Thank you, Director Chen!" ”

"Thanks for what..."

Chen Guozhi shook his head and said: "It's not a big deal, there's only so much I can help you, I really hope that "Smiling Proud Jianghu" can create a new genre of domestic films and go out of China to the world." ”

He said with a sigh: "The current domestic films have reached the point where they must be changed and innovated, I think martial arts movies have such potential, and "Smiling Proud Jianghu" also has such ability!" ”

He didn't mention several martial arts films that have been released such as "Young Jianghuxing", because after just watching the sample film of "Smiling Proud Jianghu", the big director thinks that those are just clumsy followers, and they haven't even imitated the essence of martial arts movies.

It's not even a real martial arts film.

Chen Guozhi is looking forward to the day when "Smiling Proud Jianghu" will be officially released!

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