【Chapter 623】 Manufacturer Selection
Liu Yunxuan is the director of the marketing department of 'ollo' children's clothing in Huaxia, and he has been worried about the brand image spokesperson for this period of time. ∈ ♀ top novel,
In the past 20 years, the design center located in Huaxia has developed a children's clothing series suitable for the aesthetics of local people for Chinese children and families, and has now become a leader in high-end children's clothing brands in China.
In recent years, with the development of the national economy and the continuous improvement of people's income, the senior management of 'ollo' children's clothing has realized that some middle-class consumers with high incomes will no longer only pursue simple warmth, but have more taste pursuits.
Therefore, 'ollo' children's clothing has been committed to speeding up the construction of specialty stores and counters in second- and third-tier cities, hoping to incorporate more consumers into its own marketing system.
In addition to vigorously building marketing channels, 'ollo' children's clothing also intends to increase advertising efforts to make the brand image more deeply rooted in the hearts of the people.
In view of the relatively high price point of 'ollo' children's clothing, the senior management is also hoping to find a new and more suitable child star to shoot a series of advertisements, which is crucial.
Since the beginning of summer this year, the hit broadcast of the "Where Are You Going, Dad" program has suddenly made the senior management of 'ollo' children's clothing fall in love with several child stars with dazzling appearances and conduct selection.
In the eyes of the senior management of 'ollo' children's clothing, Nini and Heimi are the best image spokespersons, but Xiao Feng has never agreed to the invitation of 'ollo' children's clothing, and he has not even given Liu Yunxuan the opportunity to interview.
After a stalemate for such a long time, Liu Yunxuan finally had to decide that if it really didn't work, he would replace another candidate with Tian Niu, and she and Heimi were also competent.
Just when Liu Yunxuan was about to notify the staff to get in touch with Tian Niu's parents, Wang Dao and Li Xiang. Liu Yunxuan's mobile phone rang, but it was Xiao Feng's private phone number.
Although it had been decided to let Tian Niu replace Nini, Liu Yunxuan didn't dare to pose in front of Xiao Feng at all, and hurriedly picked up the phone.
You must know that Xiao Feng is the top super-rich man in China, and Liu Yunxuan is just a senior worker. The huge identity gap between the two made Liu Yunxuan quite nervous.
"Hello Dong Xiao!" Although Xiao Feng was nearly 20 years younger than Liu Yunxuan, he still used honorifics.
Before that, Liu Yunxuan had a few conversations with Xiao Feng because of the relationship of inviting Nini to be the spokesperson, although Xiao Feng gave him a very gentle and elegant feeling, but Liu Yunxuan would not be confused by this feeling.
Xiao Feng was able to rise in such a short period of time and amass huge wealth, although there were various objective factors. Xiao Feng's own ability and means are also important reasons.
"Director Liu, I'm really bothering you!" Xiao Feng also felt a little embarrassed on the other end of the phone, and said, "After our careful consideration, we decided to ......"
Speaking of which, Liu Yunxuan had sent invitations on the phone several times before, and even went to Ginkgo Village to meet Xiao Feng in person, hoping that Nini could serve as the image spokesperson of 'ollo' children's clothing. At that time, Xiao Feng and Nini were in the United States, so they refused Liu Yunxuan's invitation.
Right now. had to go back and agree, which made Xiao Feng a little embarrassed.
I heard Xiao Feng's words in the earpiece. Liu Yunxuan's heart is still a little lost, after all, the person he likes the most is Nini, and only Nini's popularity and topicality can achieve the best publicity effect.
"We have decided to accept your company's invitation to let Nini be the image spokesperson!"
Xiao Feng's words made Liu Yunxuan unable to react for a while, and he almost subconsciously replied, "It's okay." There will be opportunities for cooperation in the future!"
After saying this, Liu Yunxuan realized that he had said the wrong thing, and hurriedly remedied, and said repeatedly: "Thank you, Mr. Xiao, I will go to Ginkgo Village immediately." Meet with you!"
After making an appointment with Xiao Feng to meet, Liu Yunxuan hurriedly summoned his assistants and the negotiation team, and immediately booked a direct flight ticket from Yangcheng to Yaozhou, and the efficiency of private enterprises was undoubtedly displayed at this time.
At this time, Liu Yunxuan had already put his decision behind him, but fortunately, he hadn't had time to contact Tian Niu's parents, otherwise he would have set himself up.
In any case, Xiao Feng's acceptance of the invitation is great news for 'ollo' children's clothing!
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Listening to the faint hectic voices on the other end of the phone, Xiao Feng can imagine that today's 'ollo' children's clothing marketing department must be a group of people turning their backs up.
The reason why I accepted the invitation of 'ollo' children's clothing this time was only because of Nini's natural sense of camera when shooting the advertisement, and she herself liked this kind of game, so Xiao Feng nodded.
Before that, Xiao Feng was worried that too much advertising shooting would make Nini too tired, and too much exposure might have a certain impact on her future.
However, in the future, the focus of the Xiao family's career will be shifted to the United States, and Nini will also start a new life on the other side of the ocean, and the exposure in China will not have much impact.
Regarding the issue of advertising shooting and image spokesperson, money is not the biggest problem, Xiao Feng needs to pay attention to whether Nini will be too tired in all activities, whether 'ollo' children's clothing will arrange too many promotional activities, etc.
In addition to 'ollo' children's clothing, Xiao Feng also called several other manufacturers one after another, hoping that they would send representatives to Ginkgo Village to negotiate relevant details and prepare to solve many problems at once.
While it's still a holiday, what should be dealt with is still to be dealt with, so as not to affect Nini's kindergarten.
In addition to 'ollo' children's clothing, several other manufacturers are asking Xiao Feng and Xu Mengyao to also join the ranks of advertising shooting, focusing on the family route.
Although he was apprehensive about advertising shooting, Xiao Feng still accepted a few invitations, even if it was to leave a good memory for Nini's childhood.
…………
Ten minutes before the Yangcheng Airlines flight landed, a flight from Haizhou also landed at Yaozhou Airport, so Liu Yunxuan was able to meet representatives from Procter & Gamble Huaxia in the airport passage.
Although 'ollo' children's clothing and Procter & Gamble are not in the same industry, as a leader in the domestic marketing field, Liu Yunxuan has long heard of the name of Gu Mingxun, the marketing director of Procter & Gamble.
You must know that Procter & Gamble is not only the leader of domestic detergents, but also the industry benchmark of the world's chemical industry and the world's top 500 enterprises! Gu Mingxun, as the marketing director of Greater China, is several times more well-known and appealing in the industry than Liu Yunxuan, so even if Liu Yunxuan is older, he is also respectful in front of Gu Mingxun.
"Mr. Liu, you are here now, you should be a guest in Ginkgo Village, right?" Gu Mingxun's reaction was very fast, and after seeing Liu Yunxuan say hello, his eyes rolled and he came up with a result.
This time, Xiao Feng's family was invited to serve as the image spokesperson of several products of Procter & Gamble, and it stands to reason that a giant like Gu Mingxun will not be able to get out of the way. However, Gu Mingxun saw the beauty of 'Jinghu Ranch' on TV, so he especially pushed off some work and ran here to relax.
Seeing Liu Yunxuan at this time, his purpose is self-evident!
"For the development of the company, it is also necessary to work hard!" Liu Yunxuan is also a person with eight faces, so he naturally will not say the small complaints in his heart.
Being able to win Nini's contract is a great achievement for Liu Yunxuan, and he doesn't feel that going to Ginkgo Village will be a shameful thing.
The two chatted and walked, and after a while, they left the airport hall, and the pick-up team in front of them still shocked them.
I have long heard that the Xiao family is very wealthy in Yaozhou, and now that I see it, it is really worthy of its reputation!
The fleet of 6 Audi A8L and 2 Cayenne is eye-catching even in first-tier cities such as Haizhou and Yangcheng. The Xiao family was able to drive the convoy to the main entrance of the airport hall, and its energy was not something that could be done with money.
At this time, Gu Mingxun also set the tone of the negotiation in his heart, facing the Xiao family, who was not bad for money, he really needed to attack from another aspect.
The convoy did not stop in Yaozhou City, and galloped past the Yulong Snow Mountain along the Ring Expressway, and Liu Yunxuan and others were still impressed by the blue sky and white clouds, and the snow-capped mountains and forests.
As for the 'Yaoyin Expressway', everyone's face also became stern, after all, such a high-grade highway is extremely rare in coastal areas, and the cost and energy of construction in such alpine mountains in northwest Yunnan can be imagined.
Gu Mingxun and Liu Yunxuan are not the first batch of manufacturer representatives to arrive in Ginkgo Village, in addition to them, representatives from Deutsche Audi Cars and Qindao Haier Electric have already come to Ginkgo Village.
This time, Xiao Feng selected four companies from dozens of manufacturers, which are basically large enterprises with considerable popularity and credibility at home and abroad, which is also out of consideration for cherishing feathers.
Otherwise, cooperating with some copycat manufacturers may put yourself in a passive position.
I chose Audi because there are a lot of Audi cars used by the company in these years, and the quality is trustworthy, while Haier is the pride of the national industry, and Xiao Feng decided without too much consideration!
When Liu Yunxuan and the others arrived, it was already close to evening, so Xiao Feng came forward to set up a banquet at the 'Xiao Family's Private Restaurant' to entertain the representatives of the manufacturers, so that they could taste the special food of Ginkgo Village.
Although Liu Yunxuan and others can usually buy all kinds of ginkgo ingredients from the supermarket, the craftsmanship of the 'Michelin three-star restaurant' and the gold medal chef of the Bocuse World Culinary Competition cannot be tasted in China.
As for work, it's secondary!
In fact, Gu Mingxun has also dealt with many super-rich people, and knows that these people don't value money very much, as long as they approve of you, the negotiation will simplify a lot of procedures. Therefore, she also put her mind at ease, enjoyed the delicious ginkgo delicacies, and was full of confidence in the negotiation the next day.
Seeing Gu Mingxun so determined, the other representatives were also infected, chatting and laughing with Xiao Feng at the dinner table, and the guests and hosts were happy for a while, and the atmosphere was quite harmonious. (To be continued......)