Retweet Snake Hair Elegance: A speech at the Internet Legal Reporter Salon on March 26, 2016, compiled by a reporter from the 21st Century Business Herald. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

A lot of people say how can you do this, you have to find a job, otherwise how can you support yourself? In the eyes of many people, online writers are a very unprofessional business.

In recent years, the situation has changed a lot, because now IP is very hot, movies and TV series are very famous, many people say that you have made a lot of money and made a fortune? How many authors are selling rights in this industry? Definitely at the top of the pyramid. Most of them subscribe to the Internet, and the website pays us a part as a remuneration, and most of our money comes from here.

We write about 4,000, 6,000, 8,000 words a day, and the more diligent writers write 10,000 or more. This number, which you can compare with traditional literature, is not an order of magnitude at all. In other words, the vast majority of practitioners in our industry work hard, but the effort is very disproportionate to the return.

Why is it that our industry is booming, but the author has not particularly improved it? Just looking at the data, the feeling is not particularly intuitive, I will talk about it from the author's point of view.

There is a word in the author's circle called "second piracy", which is a very apt saying, and the piracy of online literature is pirated at a speed measured in seconds. It takes one or two months or even three months for movies and music piracy to come out, and more than ten days if it is fast, and online literary piracy is about seconds. Books that are more popular appear on pirated websites in a minute or two, so there are many more people who see pirated copies than they see genuine copies.

Now where is the biggest source of piracy on the Internet, where is the original text source, is it a post bar, I won't specify which website to name. There is a group of people called "Hand Hit Group" in the post bar, after the genuine version comes out, while reading the genuine version while typing, you can serialize it in the post bar in a few minutes. As for how it flowed from Tieba to pirated websites, I don't know very well. But the management of the post bar is very chaotic.,Our real author wants to apply to become the owner of the post bar.,Apply several times.,Just don't approve.。 Now we have no choice but to say to the owner of the post bar, you don't send it so early, can you send it a few hours late?

When I talk to my relatives and friends, they say that I have read your book, and I searched for it on which website and which app I read it. When I heard it, it was all pirated websites, and none of them were read on regular websites. The readers who could have brought us genuine payment are all lost. At first, I promoted asking them to read more genuine copies, but I found this argument to be very old: piracy is convenient, it doesn't cost money, and you just need to search for it, so I didn't explain these things to them later.

There are also readers who add my QQ on the Internet and ask me for the manuscript directly. I said that there is an agreement with the website, and I can't leak it casually, and go to see the genuine version. They said in a very strange tone: We are free to see on the website, why do we have to spend money? Are you crazy about money, I won't say anything more ugly.

Today's piracy does not only harm the interests of individual authors, but affects the whole reading environment. Many people who like to read books do not have the habit of going to the website to read books, and many of the channels for reading books for the first time are through piracy, and then they have been reading books through this channel, so genuine readers have been lost. This is why I think the industry is developing rapidly, but there is no qualitative improvement in the income of authors, and the readers who have contributed have been snatched away by piracy, which has hurt us authors a lot.

Moreover, the reading experience brought by pirated websites to readers is very poor, and in the process of piracy, there are typos, garbled characters, and inconsistent paragraphs. They create a very bad experience for the reader: too irresponsible. These consequences are often borne by the author, and the reader goes to the forum to speak: inconsistencies and typos.

There is very little I can say about the matter of defending rights, because for the author, there is only a limit to what can be done in this regard, and we really want to defend our rights and interests, but it is very difficult.

I would like to talk about three aspects: First, we can't find anyone to defend our rights now. In the earliest days, piracy websites would leave an email address on the page, and if there were copyright issues, you could contact us. We were very stupid and naïve at the time, so we wrote them an email, and we sent them about 180 letters. Now those websites don't even have email addresses. The APP is even more rampant, and we can't find their contact details at all. The network disk and library are even more serious, there are thousands of pirated links, and we can't send each link to them to solve it, and we don't have the time and energy at all.

Second, there is a lack of channels for rights protection. If you want to defend your rights, you must either contact the editor to solve the problem, or contact the other party, or finally take legal channels. Editors are enthusiastic, but the role of editors is very limited, and they have to manage hundreds of authors, and one author has several books, and one editor can't solve it. As for legal means, whether it is time or effort, it is not something we can afford.

Third, rights protection is not proportional to pay, and the best result is to be able to spread. We never thought about getting paid for reprinting, and we were very satisfied with the removal of pirated articles. This simple requirement is often impossible to complete.

As far as I know, the benefits of compensation are so small as the losses caused to us that they do not even offset the cost of time. Therefore, the author is not enthusiastic about rights protection, and has spent a lot of time and energy, and has obtained limited results. It's not that we don't want to defend our rights, it's that it's more difficult to defend our rights, and we get less benefits.

I would also like to talk about the issue of genuine fans. I've seen a lot of comments on the Internet, and pirate readers often say things like: you can't discriminate against us, we also contributed to your book, although we didn't pay for it, but we contributed to the popularity. I think this argument is plausible, there are many pirated fans, but they have not made any contribution to the book, and there is a big gap compared to genuine readers, and the contribution of a thousand pirated fans may only be comparable to that of one genuine fan.

This is not an exaggeration, but I will give you two examples: our novel has a comment section, and as long as the reader speaks in the comment section, you can see whether the reader has paid for the book or not. There is a kind of reader who will insult the author, personally attack, and say something nasty, and these readers are looking at pirated copies. Those who communicate with the author and encourage the author are usually genuine fans. Pirate fans don't have a positive contribution, it's completely negative.

Second, positive readers will generally be sticky and will always follow your book, including when you write a second or third book, and maintain a continuous connection with the author. For example, when I was in the first book, I set up a VIP group, and 90% of the readers here were able to follow me all the way and read my second and third books. I am now very familiar with the people in the group, and I often communicate and do some activities, and they are very enthusiastic to participate. In other words, I can form a very stable reading circle by gathering genuine readers. The cohesion of the groups that can be entered at will is very poor, and many groups disperse within a few months, or at most a year.

If the enthusiasm of genuine readers is mobilized, it will far exceed that of pirated readers, for example, I do some activities in the title group, and readers will help write some comments, or draw and forward them on Weibo. There are also readers who will make some shapes based on the characters in the book, put them on the Internet, and spread them among themselves. The influence of a book will slowly expand through these activities.

In online literature, IP is a good embodiment, but there must be a genuine platform to produce utility. Last year, I participated in an online literature conference, and the vice president of Tencent made a sharing on the community economy and fan economy, which is very suitable for the development of online literature, cohesion and identity gather fans, pirated fans can't be completed, and they must rely on genuine fans.

I have just said so much, you may think that I am pessimistic about the copyright of online literature, but I am not. Compared with film, television and music, we are in a good situation now, and I would like to thank the team of China Literature, who have been cultivating the reading atmosphere in our country, established a very standardized paid reading system, and now have a large number of readers who are used to reading genuine books. Some people say that there is no shame in reading pirated copies at the moment, but I found that readers who read genuine copies have a sense of cohesion, and they are a head higher than readers who read pirated copies, and even when they quarrel, they will have an advantage. This is a kind of luck for us and should be cherished.