Chapter Ninety-Nine: New Product Launch
At 9 o'clock in the morning, the No. 1 conference hall of Zhonghai Expo Center, located in the center of Zhonghai, was already filled with hundreds of people from all walks of life, celebrities from all walks of life, media reporters, etc.
This time, for the new product launch conference of "Sulfur Find", as the boss, Lu Qinghuan can be said to have made a bloody investment.
Prior to this, there was gossip that he had purchased a world-class production line in a big way, and it took many years for the R&D personnel to develop a new formula, and it was bound to fight a Jedi counterattack.
In fact, everyone also knows that if this brand does not make money, the next thing it will face is the fate of a large number of cabinet withdrawals.
As we all know, the domestic makeup and skin care business has not been easy to do, firstly, the recognition and pursuit of local brands by the Chinese people is not high, and few young women are proud of using the products of domestic brands; secondly, compared with international brands, the prices of some domestic brands are not low to a gratifying degree, with the increase in costs, the prices of many products have skyrocketed; finally, due to the uneven quality of products in recent years, especially by e-commerce, Under the influence of the current situation of the industry, it is difficult for any company to break out of the encirclement and stand alone.
Just the day before, "Sulphur See" sworn enemy "Caizi" has been the first to release a new product, the scene is full of brilliance, poetic and picturesque, it can be said that it is a visual feast.
In this case, the guests at the scene were naturally very curious about what kind of answer sheet Lu Qinghuan would hand over.
However, after taking their seats, everyone looked around, and they could not help but be a little disappointed: because there was no special arrangement in the whole venue. If it weren't for the eye-catching sign at the entrance of the Expo Center, everyone would not even be able to wonder if the organizers had temporarily canceled the press conference.
The press conference has not yet begun, and whispers have begun to be heard in the venue.
There are contrasts, and only then can they be discovered.
If it weren't for the pearl and jade of yesterday's "colorful posture", everyone would not think that today's venue was extraordinarily simple.
You must know that at yesterday's press conference, there were snow machines, dry ice, stage bubble machines, water curtains, in short, all kinds of sound and light means, all of which were rushed up, which was a luxury.
Today, I didn't see anything but a slick catwalk.
Soon, the emcee walked on the stage, a young girl with a face, although she was beautiful, but because she was not a well-known local host, it was inevitable that she would not be able to hold down the scene.
At this moment, the guests who were invited couldn't help but scold: Could it be that Lu Qinghuan has reached such a point that he is not even willing to spend money.
If these are just the opening dishes, then the next steps are even more shocking.
Because, they saw that a group of people were slowly walking up the catwalk under the guidance of Miss Manners.
This is a group of women ranging from their twenties to their sixties and seventies, dressed plainly and with a hint of restraint in their movements. The younger ones also wore light makeup, and the slightly older ones all had plain faces, and even some old ladies had obvious age spots on their faces and hands.
In the whole venue, there was a buzzing noise, which was the sound that everyone couldn't help but turn their heads and ears.
Immediately afterward, the venue gradually darkened, the large screen behind the catwalk lit up, and then the sound of an old-fashioned camera rolling, as if someone was shaking it with their hands.
The background music played, and an extremely ordinary woman appeared on the screen, and she even smiled very shy in front of the camera.
In the photo, she is carefully washing her hands, and behind her is a modified trolley with liquefied gas tanks, stoves, and various spice bottles, and everything in the egg carton has been polished to a bright and shiny without grease stains.
Next to the photo, a line of words appeared: Zhao Caihong, 31 years old, married, runs a breakfast shop with her husband, and dreams of taking the whole family to Sanya.
Then, it's the photographer who captures the woman's work: spreading pancakes, squeezing soy milk, boiling tea eggs, and then selling them to customers.
At the end of a dozen photos, a beam of chasing light shone on the woman who walked in front.
Zhao Caihong was very nervous, and even, when the emcee handed her the microphone, she trembled for a long time before taking the microphone.
"If I also use flour that is about to expire, and genetically modified soybean oil, I can earn an extra dollar for each egg cake I stall, which is a lot of money, pure gross profit. Well, it's one. ”
She stammered, and awkwardly reached out her hand in a "one" gesture.
The people in the audience laughed in unison.
The guests who can be invited to participate in the new product launch conference are all elites in the circle, they are brightly dressed, dressed brightly, and pay attention to image and temperament. If it weren't for today's special circumstances, perhaps, they wouldn't have taken a second look at these ordinary women on stage.
"But I don't do that. Some of the people who came to buy my egg cakes were children who went to school, and some were office workers who were about to be late. ”
Zhao Caihong's somewhat dark face suddenly revealed a serious look, so solemn that it was even almost solemn.
"A lot of people do that, it doesn't mean that I do it too, I'm willing to buy good noodles, good oil, good eggs, I believe others can eat it. You go back and buy an omelet, I'll add an extra egg, it's free. ”
She said with a serious face, her right hand gripping the microphone tightly, and her body trembled slightly.
The crowd erupted in laughter again.
The light gradually withdrew from Zhao Caihong's body, and then, the sound of rolling came. This time, everyone understands that what follows will be another woman's story.
This woman, two or three years younger than Zhao Caihong, looks like she has a round face, a little plump figure, holding a small baby in her arms, and the mother and son are smiling very quietly and beautifully.
Next to the photo, there is also a line of words: Xu Xiaoting, 29 years old, due to habitual miscarriage, six times before and after, seeking medical advice everywhere, in order to give birth to a healthy baby, she suffered a lot.
Taking the microphone handed over by the emcee, the slightly chubby Xu Xiaoting choked up: "Over the years, many people don't understand me, they say that I want to have a child and want to go crazy, I get pregnant, I fall out of my arms, and I am about to become a machine." I want to say that as long as I can have a baby, let alone become a machine, I will admit it no matter how much I suffer. I want to have children, not because I am afraid of being old and have no one to rely on, nor do I want to tie up my husband, but because I like children very much. By the way, I'm a kindergarten teacher, I wanted to be a kindergarten teacher since I was a teenager, because of my health, I always couldn't keep the child, and even my mother advised me to forget it."
After saying that, she put down the microphone and cried loudly.
Xu Xiaoting cried happily on stage, as if she wanted to vent all the grievances and sufferings she had suffered for so many years, and behind her, on the big screen, there were various photos of her baby when she was full moon, cute, healthy, white and fat, and her arms were like a truncated lotus.
No one interrupted her, no one urged her.
Everyone was quietly watching this woman crying, and even some of the women in the audience were secretly wiping the corners of their eyes.
"In the past few years, I haven't bothered to dress up, except for going to work, every day I either take medicine to recuperate, or go online to search for hospital doctors. Now that the baby is full moon, healthy and cute, I also want to lose weight, skin care, and be a hot mom. ”
After crying for a while, Xu Xiaoting stopped her tears, wiped her eyes, and said with a smile.
There were tears and smiles on her face, and everyone couldn't help but applaud her when they saw this scene.
Among the people behind, there are elderly mothers who have lost their independence, college students who have just graduated but are confused, university research experts who are bent on their work, and even marginal people who have broken the law and buried their good youth in prison.
Among them, they have a variety of life experiences, but they also have a common identity, they are all women. They are all using all their strength, difficult and brave to live, everyone works hard enough, strong enough, small, but not humble.
Everyone simply told their own story, but in just a few words, it made everyone feel as if they had experienced the joys and sorrows of the world one after another.
Behind them, a photo on the screen is not retouched, not beautified, and the photographer does not make any adjustments to the characters during the shooting process, what the real person looks like, what the photo looks like.
Wrinkles, spots, pimples, scars on every woman's face, at a glance.
If judged according to the world's standards of beauty, none of the women on the stage can be associated with "beauty", either too dark, or too fat, or too old or too short.
"But for themselves, for their families, they are the most beautiful. I think so too. ”
Ran Xixi, who was standing in the corner, whispered to the man next to him while drinking coffee.
She was actually a little surprised that Lu Qinghuan did not sit in the VIP seat under the stage, but hid here with herself. However, he has always played cards according to common sense, so she will not ask him why.
So, is that what your photos are trying to convey, beauty, more than one side, more than one moment. ”
He raised the coffee cup in his hand and squinted at the image on the big screen, where the Yayun cream was slowly appearing in front of everyone.
Ran Xixi was still a little uneasy, she bit the paper cup, and said worriedly: "To be honest, I originally hated selling feelings. The only thing I can guarantee is that the stories of each of them are true, and I almost broke my leg and broke my mouth in order to find them. ”
This is the real reason why she was disgraced yesterday afternoon, in less than four hours, Ran Xixi and her two assistants ran back and forth to countless places, and traveled to most of Zhonghai City.
As soon as she finished speaking, the audience erupted in thunderous applause.
...