In the previous life, Amazon first manufactured the first e-book reader, using an E-ink electronic screen, so the name of the reader is also called E-ink.

E-ink screen is a kind of eye protection screen,It is different from the general screen,The effect is very similar to the book under daylight,Basically achieve 100% of the e-book experience of the simulation book,And the disadvantage is that under the dark light,You need to use some light sources to read。

However, at present, Li Feiteng wants to make the first generation of e-book readers, and he also wants to use E-ink, because the simulation experience is very important for e-books, and people also like such readers.

Time passed quickly, and after Apple Studio developed the first generation of Feiteng readers, Li Feiteng immediately got one and began to experience and use it in person.

From the point of view of simulated reading, the reading experience of Feiteng reader is still very good, but it is a pity that the difference between the functions of the reader and the really complete reader in Li Feiteng's mind is still very big.

And this product, for now, is already relatively advanced in the world, if you want to produce it in large quantities, there is nothing else except such a reader.

Therefore, from the launch of the project of this product to the development and production, Li Feiteng has accelerated the pace, and he no longer considers so many factors, in order to be able to seize the Amazon market.

Amazon, as the world's largest online shopping mall for books, is already a powerful Li Feiteng, and it is difficult for Li Feiteng to compete in the market they already have, but the launch of the reader has given him a stealing machine, which is a product called Tongguò. to expand the marketing of the Google online store.

The most important step. And even after the acquisition of Forbes. Possession of the foundation of publishing culture.

The size of Philip Lee's publishing house cluster in Asia is undoubtedly the first.

His books alone already occupy a considerable part of the market's turnover, and Feiteng Culture Group has a dream-factory-style original literary base such as Feiteng's original novel platform, so in East Asia, Li Feiteng is not afraid of any competitors at all.

Only in the territory of the West, Li Feiteng does not have enough resources.

The acquisition of Forbes is just the first step. He thought about it for a while, and felt that he needed to take over some important media companies next, especially in the print magazines, weekly magazines, and the like, because these companies had more influence in the West than on the Internet.

In fact, it is a traditional media company.

The long-established brand weekly magazine has long been out of the road of commercial operation, and the shareholders behind it are not simple figures, so what to say. There are only a few magazines and magazines of those brands that will appear in the last fifty years, or in the next ten years. is what Li Feiteng needs.

It's just that Li Feiteng's ambition is very strong, and he still has a fancy for a company with a long history and considerable influence in business.

McGraw-Hill & Company, an educational publishing house founded in 1888, has developed and expanded into a giant in the field of educational publishing, in the past 100 years, a well-known "Business Week" has become an indispensable magazine in the offices of global financial giants, and Li Feiteng's global office, there is a special place for famous magazines around the world, including "Business Week", "Forbes", "Time Magazine" waited for the latest issue, which was directly placed in the office that he could easily get, and Business Week was still at the front, so it can be seen that Li Feiteng attaches great importance to Business Week.

Compared with Forbes, some of the information on Business Week is more professional and detailed, not relying on any boos to get sales, but really having some educational significance, guiding business operations, financial management and other comprehensive things.

In short, after Li Feiteng fell in love with McGraw-Hill, he sent the valuation team of Magnesium Country to the other company, negotiated with the person in charge of McGraw-Hill, and started a round of acquisition plan.

This company is far greater than the value of Forbes, big enough to say that it is equivalent to one-eighth of Li Feiteng's worth.

In other words, it is a company worth tens of billions of dollars.

According to the current cash of Li Feiteng, it is definitely not enough to take down McGraw-Hill, but there is an act called fundraising in this world.

Tengda Media Group has been listed on NASDAQ, as far as Li Feiteng's shares are concerned, he can continue to throw out, and attract more partners to join, in addition to continuing to sell shares, through guò multi-faceted fundraising, to acquire McGraw-Hill as a reason, to expand Tengda Media Group's brand awareness in the industry, market share and so on.

In fact, it is to give a reason, a reason that convinces the investors, that they can take out the money and let Li Feiteng buy McGraw-Hill Company.

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In a blink of an eye, in December, Li Feiteng rushed to the magnesium country again, this time, the big thing to deal with is to sell 30 million shares again, and the other is to carry out two public fundraisings in the magnesium country, in order to promise how many dividends in the future, and how much to promise the annual interest rate, and sell corporate bonds.

As we all know, corporate bonds are actually equivalent to an IOU from an enterprise, an IOU issued to investors, and an IOU issued to investors, which is equivalent to Tengda Media Group, borrowing money from investors.

The significance of corporate bonds is not only to borrow money when there is no money, but also to use it for corporate tax evasion.

In the magnesium country, the tax of enterprises is very heavy, and the money earned by each company, if there is no reasonable tax avoidance, will definitely increase the risk and cost of competition every year.

For example, Microsoft, after releasing a new operating software this year, makes money, and the money will basically be placed overseas and not recovered, and will not be in a hurry to circulate to the corporate account of the magnesium country, and as for the money earned in the magnesium country, you can also sell corporate bonds through guò, buy corporate bonds through guò some operations, and achieve reasonable tax avoidance.

At the same time, those large companies will also sell corporate bonds overseas to recoup funds.

In short, most of Li Feiteng's large capital, when he is not in a hurry to circulate, can only be placed overseas, and will not casually enter a country or a commercial organization, because once this happens, the income of 10 billion US dollars and the casual payment of a little commercial tax will make Li Feiteng's flesh hurt.

The tax of the magnesium country is actually very complicated, a large company, all aspects have taxes, as for the personal tax, 15%-39%, every rich man in the magnesium country, the individual will not have too much cash, just like Bill Gates, very thrifty, in fact, personal money is placed in the enterprise, or stocks, or other assets, in short, there are some places that can avoid personal income tax.

In the previous article, I talked about inheritance tax, and if Li Feiteng wants to inherit the assets he owns to future generations, the best way is to follow Bill Gates's example, get a personal charity fund, and donate money to avoid the huge inheritance tax.

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"McGraw-Hill has always played the role of a mentor in the financial field, and this time we went to negotiate, we must show self-confidence, and do not fall behind because of the other party's professionalism. ”

Ru Lynch personally led the team to McGraw-Hill, she was very nervous, because this company has always been a "teacher" in the industry, including their team, and mostly rely on some financial services of McGraw-Hill to make some venture capital, and its Standard & Poor's, the investment reference index provided by the world, has always been the first material for them to analyze and learn.

All in all, Ru Lynch, as an elite in the field of professional finance, also needs to rely on the financial services of this company, which shows the important role of this company.

Ru Lynch sat on the plane and thought that if he did buy McGraw-Hill, it would be a very important thing for them and for financial services around the world.

Their future investment projects will also be more stable, because with a professional financial service company, they can be the first to get effective investment information, and they will be able to surpass and lead others in time, how can they not make money?

However, Ru Lynch also knew that it was a difficult chore.

She can only pin all her confidence on Chairman Li Feiteng.

On this day, when Ru Lynch's team arrived at McGraw-Hill, they were greeted by a group of people.

One of them, Mr. Doug, said, "Ru Lynch, you are the twelve golden tulips of Wall Street legend?"

"Thank you, Mr. Doug, twelve of us, twelve golden tulips indeed. Ru Lynch nodded immodestly as well.

In her team, there are a total of ten strong women who are very good at creating some bubble economy, good at creating a small bubble economy on the stock market, and making some short profits.

First of all, the tulip bubble was the world's first speculative event.

Tulip bubbles are another classic example of speculation, and its story is very long, taking place in the Netherlands around the 17th century, when tulips were produced in Turkey.

At that time, the whole country of the Netherlands was crazy about tulips, and the bulb of a tulip, which at that time was called "Augustus Forever", the whole country, starting with two superb "Osquous forever", the value of one soared to the point of a mansion.

It is conceivable that in the Netherlands at that time, the whole people were speculating, like today's stock bull market, once the aunts on the street are buying stocks, then the bubble economy is coming. (To be continued......)