Chapter 830 goes hand in hand
Entering the stage of free discussion, Sun Dawei and Zhao Dabao are the direct managers of fresh production, and when they saw that the vegetables they had worked so hard to grow were rotting in foreign countries, their hearts were like knives, so they proposed to return to the domestic market at the meeting.
But Li Tuo has a different view, "It is not easy for us to take this step, and I think everyone still remembers the hardships at the beginning." Everyone has seen the success of bagged snacks, and I believe that as long as we persevere, we will definitely achieve the final victory in the fresh food. Li Tuo didn't want to give up the foreign market that he had worked so hard to open up.
The two sides held their own views and engaged in a heated debate. In the end, no one could convince anyone, so they could only hand over the decision-making power to the boss.
Shen Yunfang saw that everyone was looking at her and smiled, "Don't be so nervous, we haven't reached the end of the mountain yet." ”
"I've heard everything you just said, and I think what you said makes sense. ”
Everyone looked at her puzzled, all of them made sense?
"I think so, now the fresh market has not yet opened the situation abroad, then the domestic market we will continue to find someone to break through, those farms that fight a price war with us can afford to fight at the beginning stage, if it is this price for a long time, then they don't need others to help, they will definitely go bankrupt." ”
When everyone thought about the boss's words, they all felt justified and nodded. It is true that the wholesale price, which is close to the cost price, can hit the opponent once or twice, but it cannot be the case for a long time, and no one has so much financial resources that it is not for the whole farm to play the wages of the workers day by day. So as long as you stick to it, there will be a market.
"Boss, will the foreign market be abandoned? Li Tuo said a little unwillingly. When he first made the exit, he didn't know how many ways he had to run through, and he didn't know how many red envelopes he had just sent out, so if he gave up like this now, he was really unwilling.
"Of course not, we have paid so much for this line, how can we give up before we earn it back, I am a very picky boss. Shen Yunfang smiled mysteriously.
"Then what do you want?" Li Tuo was a little confused.
"In fact, there is no conflict between developing the domestic market and continuing the foreign market, and we can do it together. ”
Everyone thought about Shen Yunfang's words, and suddenly realized that they had all gone into a misunderstanding, didn't the two markets have to choose one or the other, and they could go hand in hand.
"Of course, I won't talk about the domestic market, because our salesman is already cooked, although the performance in the past two years is not good, but I think there will be a new improvement from this year. However, if the foreign market wants to continue, we must not follow the original way, we must come up with new tricks, so that foreigners can know our country, and then recognize our products. Shen Yunfang put forward a new idea.
The following people started a new round of discussion on her words.
Shen Yunfang didn't speak, just listened to everyone's whimsical ideas. The left hand was placed on the desk and tapped again and again.
After everyone's discussion came to an end, they all turned their heads in unison and set their eyes on the boss who had never spoken.
Shen Yunfang sat up straight and looked at his subordinates seriously, "I probably agree with what you said, the most important thing about our vegetables and meat being pushed abroad is that there is no popularity, everyone doesn't know the brand Feiyang, they don't know the farm of Feiyang, and they don't know much about ZG, so they are a little rejected and unacceptable to ZG manufacturing." If we want our Feiyang to gain a foothold abroad, then we must make Feiyang famous and let the world know about Feiyang's existence. Shen Yunfang said sonorously and forcefully.
"However, advertising abroad is more expensive than at home, and the money we make from selling food is not enough for advertising. If you want me to say, sell cheaper directly, let's make less money, and there are always people who are greedy for cheap in foreign countries. ”
Shen Yunfang didn't accept such a proposal very much, shook his head and just wanted to say a few words, but Li Tuo vetoed it over there: "This is not feasible, if the price is reduced now, then it will attract low-income people, and our level of flying in the minds of customers has been positioned, and it will be even more difficult to reverse it in the future." ”
At the beginning, Shen Yunfang and Li Tuo agreed to take the mid-to-high-end route.
"I can't sell it, so I don't care about what I'm doing. A retort that someone still wanted to say swallowed back into his stomach after seeing the boss's nod of agreement, yes, let's listen to the boss.
Shen Yunfang saw that everyone stopped talking, and then said on the topic just now: "There are many ways to advertise, and shooting advertisements is of course the most convenient one, but I think that shooting advertisements to gain popularity is not suitable for the current Feiyang." ”
"It seems that the boss has an idea. Li Tuo saw that Shen Yunfang was so sure of what he said, and he knew that the boss already had a plan in his heart.
"Well, I did listen to your discussion, and I have an idea that is not too well formed for the time being. Shen Yunfang was not modest, and directly said the idea that he had been thinking about for a long time.
In fact, her method is very simple, that is, to imitate a reality show in later generations, select a house near the foot of the mountain in Feiyang Farm, find a host with good cooking skills, and invite a few slightly famous movie stars or singers abroad to record a program that explores the idyllic beauty and food together, and at the same time brings the audience a picture of "self-reliance, self-sufficiency, warm hospitality, and perfect ecology" life.
The head of the person sitting there was stupid, "Sister-in-law, can you do what you say? Find a foreigner to come over, then how can you talk, they speak bird language, and we can't understand it." ”
Shen Yunfang said: "This is indeed a problem, and you need to think of a solution." ”
"Also, the house at the foot of our mountain, although it is much better than the average rural house, but it is also a bungalow and it is also a farmhouse. "This is because I am afraid that foreigners will look down on 'Feiyang' even more after watching this episode.
"No, what I want is this kind of back-to-basics effect, let's choose a small courtyard on the side of the farmland, surrounded by cornfields, rice fields and watermelon fields on three sides, and the eyes on the side facing the mountains are full of brilliant honeysuckle. To you, this view may seem ordinary, because you can see it every day, but in the eyes of those who sit in high-rise buildings every day, it is a beautiful idyllic scene. Shen Yunfang is very confident in this, in her previous life, she was also an old lady who pursued nature.
After Shen Yunfang finished talking about his idea, few people in the audience could understand it, but fortunately, they could all put themselves in the right position, even if they didn't agree with it, they didn't object, the farm belonged to the boss, and the boss did what he thought.
The meeting started in the morning and in the afternoon, and it didn't end until more than 3 o'clock in the afternoon, and when it was finally decided, according to the boss's wishes, I found a farmhouse, found a few celebrities to come over, and filmed a reality show, so as to spread the reputation of 'Feiyang' to the world.