On June 10, the second closed beta of "League of Legends" officially ended. Pen, fun, pavilion www. biquge。 info

After a period of optimization and modification, League of Legends began its third closed beta on July 3.

After a few days of consideration and discussion, Aurora Games decided to skip the undeleted beta directly.

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On the 12th, the third closed beta test of the third "League of Legends" in nine days will also end.

And a large-scale sandbox game that has been in production since two years ago has finally been declared stillborn in continuous closed beta.

Just two months ago, Ye Le had to decide to make certain modifications to the original game, rename it "Jedi Battle Royale", and release it as a single-player online game at the end of the year.

In addition, the Aurora game in the middle of this game also brings bad news to players.

Due to internal recruitment and merchant settlement issues, the opening time of Aurora Game Theme Park will be postponed to 3 days before the 4th WCG, that is, on July 28th!

It's not that Aurora Game Theme Park can't recruit employees and attract businesses to settle in, but employees can find a lot of people but whether they are suitable or not is another matter.

It was useless to recruit unsuitable employees, so Ye Le gave a death order to recruit some employees who were professional, had rich work experience and a positive attitude.

Aurora Game Theme Park is actually a kind of service industry, and satisfying consumers and ensuring their safety is the top priority.

In addition, some of the tenants of the Aurora Game Theme Park will not be renovated for a few days because of the slow progress of construction, and some of them just haven't received the goods and recruited their own employees.

As a result, more than a dozen merchants applied for an extension to Aurora Games.

If it was a normal situation, Ye Le would definitely veto them.

After all, the publicity has been played, and it is not very good to make the entire theme park suddenly change its opening hours because of the merchant's own problems.

However, now that all of his employees are in place, he can only agree to them, and then issue the latest announcement to inform them of the postponement of the opening of the Aurora Game Theme Park.....

The matter of the Aurora Game Theme Park will not be mentioned for the time being, after all, it is not a big deal.

Now it's about to enter League of Legends

In the real publicity plan, this is far more important than the theme park opening a few days later.

"League of Legends" has actually gone through three waves of publicity before, but the money really spent on publicity is not too much.

Aurora Games has its own group publicity channels, and at the same time, it has also made a lot of big moves and big news to play a role in publicity.

Basically, these don't cost money, and even if they do, they don't cost much.

In the promotion plan of the organ game, more than 60% of the League of Legends' 100 million publicity budget will be invested in the last wave of publicity offensive.

The final wave of publicity is aimed at players around the world, not just in China.

This last wave of publicity, which is huge and burning money every minute, will be carried out from the beginning of August to the end of September, that is to say, from the month before the public beta to the month after the official public beta, the large-scale publicity and promotion will last for two months.

Let's talk about the current publicity methods of online games, I have to say that the current game manufacturers have become undisciplined, and they will do whatever it takes to attract people's attention in order to expose the game.

What so-and-so otaku gods and goddesses, what "XX doors" and so on, are all gamers stupid!?

The current propaganda tactics are becoming more and more disgusting, and instead of giving players the urge to play the game, it has made us disgusted with a game that is vulgarly promoted.

Then there is a slogan of various gift packages, equipment and guaranteed how many levels to attract a large number of gamers to the game, and the result is that players uninstall the game without even spending a dime when they find out the truth.

Compared with this kind of propaganda mode, Ye Le still prefers to follow the rules and regulations to publicize through formal channels.

Although it costs a lot of money, it has a wider audience and more recognition, and it is worth spending more money.

However, it is estimated that no one would have imagined that when the Aurora Game Publicity Department was frantically smashing advertisements and giant commercial posters with money everywhere, Ye Le had been busy with two other things.

After running all the way, he finally got these two things done.

On November 11 this year, which is known as Double 11, Aurora Games will join hands with nine major game companies to officially hold a "player congress" and invite 1,000 people to hold a "meeting".

After the players participated in the registration, 50 players were selected from each of the ten game companies, and a total of 500 players invited them to the scene.

At the same time, players will also be able to directly draw seats for the conference on the official website of the "Players Congress", and a total of 200 lucky winners can enter directly in this way.

Video websites, online media, game magazines, live broadcast platforms, etc., recommended a total of 100 people to participate in the player congress.

100 places will be reserved for each of the 10 game companies, and each of the 10 places can be used as a benefit to reward players who have contributed a lot to the game or have a lot of deposits, or it can be reserved for their own internal employees.

Of course, Aurora Games chose to give the spot to 8 Hall of Fame players and the company's elite game designers.

For example, players can vote for their favorite game video creators, game streamers, game commentators, and professional players in the primary selection stage, and the top 50 Aurora Games will send them an exquisite invitation to invite them to the scene.

There are also 50 places to invite well-known practitioners in the industry.

At that time, the bosses and representatives of their ten game companies will take the stage to communicate with players face-to-face.

At the same time, the complaints and suggestions of the players are accepted, and the bosses of the ten game companies are scored by the players on the spot, and then posted on the Internet.

This event will be held on time every year in the future, and this year's first "Players Congress"

, there will also be Youku, SGP, Bilibili, Love to Play Games, and Game Fengyun for simultaneous live broadcast.

On December 12th, the "Game Entrepreneurs Conference", which will be the organizer of Aurora Games, will also invite the top domestic companies and five large investment companies at home and abroad to participate.

It's like an investment conference to help these entrepreneurs who need capital and have business value, and Ye Le also hopes to discover the potential stocks in this way.

There are a total of nine large companies, each of which will send its own representatives, and these representatives will either be the boss himself or the president of the company, and at least the vice president level or above.

Nine representatives, nine guests, nine examiners, and nine investors, it is as if they are interviewing these entrepreneurs, and they will select entrepreneurs who they think have investment value to invest in their games, projects, and companies.

The convention lasts for three days and takes place every year, just like the Players' Congress.

These two conferences were not the results of his momentary start, but he felt that it was very necessary, and the propaganda matter was left to Cheng Nan.

Cheng Jun can also handle the affairs of WCG and Aurora Game Theme Park, and he can go up and say a few words and show his face at a critical moment.

Ye Le's positioning for himself is very clear, that is, a pioneer, not always guarding his own one-third of an acre of land, not enterprising!

(2nd Update!)