It is now the first day of the Lunar New Year, and Ye Le is busy dealing with relatives and friends coming to his home to pay New Year's greetings. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Even during the Spring Festival, there are still some people who still stick to their posts, in order to allow players to experience the game without any influence.

Cheng Nan is a native of the magic capital, so he automatically took on the burden of sitting in the aurora game during the Spring Festival.

However, this time Ye Le returned to Shudu and found an unexpected little surprise.

Just today, he took out his mobile phone to open the Aurora takeaway, and found that it covered several large cities in Shudu and its surroundings, and the APP also showed that there are currently 798 merchants in Shudu, and the sales of each merchant are quite gratifying.

Don't look at it as the Spring Festival, but there are still some takeaway brothers who are forced by life to still go to work, walking through all corners of the city rain or shine.

Among the delivery staff of the three major takeaway giants of Qiandu Takeaway, Meituan Takeaway, and Hungry Takeaway, the uniforms of the delivery staff of each takeaway platform are different, and the red of Qiandu Takeaway, the yellow of Meituan Takeaway, and the blue of Hungry Takeaway have now added a new white figure.

This white figure is the delivery person of Aurora Takeaway, although the number of delivery people is still very small, but there are also some citizens who can't sit still at home on New Year's Day and go out for a walk have discovered this latest member of the takeaway family.

The takeaway market began to be popular from colleges and universities, but today, white-collar workers have accounted for more than 7% of the market share, and the share of the three giants in this market also determines their respective positions in the overall market to a large extent.

Therefore, the three giants mainly focused on the group of white-collar office workers, and the target audience of Aurora Takeaway at the beginning was the majority of gamers, otaku and young people.

The original takeaway triumvirate was only Ali takeaway at first.

But now that Aurora Takeaway has come out, it has also made them feel a lot of crisis.

Aurora Games has been involved in too many industries in recent years, and they have all become famous, and they are all mixed smoothly.

Be careful to sail the ship for ten thousand years, Aurora Takeaway has to be guarded against like Ali Wangwang.

With this thought, some of the Big Three are already preparing to suppress Aurora Takeaway.

But Aurora Takeaway is a newborn calf who is not afraid of tigers, and does not care about the hostility of the three takeaway giants towards him.

There are more preferential activities for Aurora Takeaway, and it also covers special welfare activities that are not available on the other three major platforms.

Just some time ago, under the command of Ye Le, Yum Group announced its withdrawal from the three major takeaway platforms of Meituan Takeaway, Qiandu Takeaway and Hungry Bar Takeaway, and all its catering brands will be settled in Aurora Takeaway.

And KFC home delivery and other delivery services will be canceled from now on, and they will be entrusted to Aurora Takeaway.

In other words, if users still want to order takeaway from Yum's catering brands such as KFC and Pizza Hut, they can only order through Aurora takeaway.

In fact, many people may know that merchants need to pay a large platform entry fee every year to enter this kind of takeaway platform, which makes many merchants have a headache.

Don't underestimate the merchant entry fee, some people have to pay tens of thousands of yuan to the platform a year, and even some large merchants have reached the annual payment of millions of entry fees on the platform!

If you want to say that the most insatiable and arrogant attitude among them has to be Meituan Takeaway, which has the highest market share.

As soon as some businesses opened, Meituan's salesmen came to the door, first deceiving them, and then coercing and luring them with all kinds of cool words similar to "If you don't have us Meituan to help you do promotion and provide you with a platform, it will be difficult to do it".

Now Meituan is infinitely beautiful, but Ye Le has also investigated before, and many merchants who have settled in Meituan have long been dissatisfied, and even joined forces to form an "anti-American alliance".

What a hatred this must be, what a grievance!

Previously, Ye Le's uncle Chen Youhe's Western restaurant was one of the merchants settled in Meituan.

He is a prime example of Meituan's naked monopoly fees, and the fees for merchants to settle in are so high that many people don't even know the inside story of this, and they don't know how difficult it is for these merchants to live.

At present, Qiandu Takeaway is the worst mixed among the three takeaway giants, and the market share of the other two takeaway giants is a full 50% higher than him.

Hungry has been entering fewer and fewer businesses recently, on the contrary, there has been a big loss, and it is also going downhill.

And Meituan, the head of the Big Three, is too ugly to eat, and wants to eat it in one go to become fat.

Chen Youhe's restaurant paid nearly 60,000 yuan in the first year of entering Meituan.

And Meituan seems to have gone crazy during this time, raising prices wildly every month, and looting people's fat and cream from merchants.

At first, Chen Youhe was able to accept a monthly increase of 4,000 yuan, thinking that such a price increase would soon stop.

However, until the eve of the establishment of Aurora Takeaway, Meituan Takeaway was still raising prices wildly.

If you think it's just about charging a merchant onboarding fee, you're wrong.

Meituan has now gone mad to a certain point.

In their opinion, perhaps this is the time for sheep that have been kept (operated) for so many years, and it is time to slaughter and sell them for money.......

In addition to charging high merchant entry fees, you also want to get rebates from merchants, more than one percent of the rebates, and the fees are paid directly without any documents, and the customer service will tell you that the account is directly paid.

This moment made Chen Youhe angry and quit Meituan Takeaway.

For Ye Le, this is the best time for Aurora Takeaway to take advantage of the void.

Just some time ago, Aurora Takeaway appeared in the image of a savior, and promised that it would not ask for any rebates from merchants except for the merchant's entry fee.

Similarly, the merchant entry fee of Aurora Takeaway is only 1/3 of that of Meituan Takeaway, and promises to merchants that even if the price increases, the price will only increase once a year, and will provide receipts to merchants.

In addition, Aurora Takeaway will evaluate the sales orders and the ten merchants with the highest praise across the country every year, and conduct a free comprehensive promotion for them.

These merchants will not only be able to be featured on the banner on the homepage of takeaway for a week, but will also be promoted on multiple platforms such as Game Fengyun, SGP, iGame-Playing Portal, Bilibili, and Aurora Games' physical magazines.

What's even more surprising is that these ten businesses can also get free image endorsements from Aurora Pictures' stars for one year.

The value of such publicity and promotion is no longer measurable at the million-level level, and it is necessary to know that it takes at least 10 million funds to buy all these advertising spaces.

Low merchant entry fees, a guarantee that you will not ask for rebates, a promise to only increase the price once a year at most, free publicity that excellent merchants can get, and free endorsements from celebrities....

For merchants who are used to being squeezed by other food delivery platforms, it's like a dream.

What kind of attraction does this mean for merchants?!

So it's no wonder that Aurora Takeaway has just arrived in Shudu, and in just a few days, nearly 800 businesses have settled in.

Ye Le doesn't need to worry about the profitability of Aurora Takeaway at all, it is certain that he can make a profit, it's just a matter of earning more and earning less.

Aurora Takeaway pursues long-term stable development, as well as relying on word-of-mouth and reputation to gain a firm foothold in the industry, excessive expansion and greed will only harm itself.

As long as Aurora Takeaway can successfully gain a foothold in China this time, Ye Le can take Meituan, the insatiable "big guy", to open the knife.

[The first update, today is still the third watch, but I hope you will be lenient. ] The current brain of the brick is in chaos, simply put, it is Carvin....]