Five days ago, the official V of Lu Chen's studio and Chen Fei'er's studio launched a lottery for a trip to South Korea at the same time.

This lottery originated from Lu Chen's promise to all fans on the Inspur blog that as long as the ratings of "Blue Life and Death Love" in South Korea exceed 10%, then the same proportion of fans will be drawn according to the actual ratings and a three-day and two-night fun tour package in South Korea will be given.

Then Chen Fei'er directly changed the happy tour package to a double tour!

As a result, after "Blue Life and Death Love" was broadcast on KGS TV in South Korea, the average rating reached 22.31%, which not only slapped the faces of those who sang the decline on the blog, but also meant that 2,231 fans will enjoy this surprise gift.

The official lottery began on May 22nd, and the official Vs of the two studios drew 100 winners from their respective support groups every day until all the places were drawn.

Although this kind of lottery is ranked through the computer, all the winners can be drawn on the same day, but the effect of publicity is not so good for more than ten consecutive days.

Now in Lu Chen and Chen Feier's support group V, as well as the official post bar and forum of the two, lucky fans have become a daily show-off activity to post winning information, which not only attracts the envy of those fans who did not win the lottery, but also looks red at passers-by.

The lowest price for a three-day and two-night double tour in South Korea is also 5000+, which means that Lu Chen and Chen Feier have to pay more than 10 million real money, and the publicity effect is naturally excellent.

And it is precisely because of its great influence that it has attracted the attention of the South Korean side.

In the past decade, the number of domestic tourists visiting South Korea has been increasing, bringing a lot of income to South Korea, but at the same time, it is also facing competition from Japan and Southeast Asian countries, so it has paid great attention to domestic promotion.

The Korea tour lottery organized by the two studios is undoubtedly an excellent publicity opportunity, so there is an endorsement invitation from the Jeju City Culture and Tourism Department.

For this invitation, Lu Chen had no reason to refuse.

Although there is no high endorsement fee for a one-year tourism ambassador endorsement, it is simply a world away from a real advertising endorsement.

However, this honor is very conducive to Lu Chen's development of the Korean market, especially when the "Blue" drama has achieved great success, it can avoid a lot of trouble.

Because Koreans are quite xenophobic, if the ratings of the "Blue" drama suffer Waterloo in South Korea, it will be nothing, but it is precisely its great success that will make some Koreans or opponents have great resistance.

You must know that KGS's "Blue Life and Death Love" beat MBC's "The Power of the Queen" in terms of ratings.

And the latter is MBC's annual drama, which can be said to have greatly lost face.

At that time, KGS will introduce "Full House of Romance" again, and it would be strange that MBC will not engage in some public opinion!

Such examples are not uncommon, in the past, many Japanese celebrities suffered losses when they opened up the Korean market, and they had a good start, but in the end they ended dismal.

At the beginning, SPG and KGS put forward many requirements for the cooperation of the new drama "Full House", in addition to the appeal of interests, it was also based on the pressure of this aspect, which led Lu Chen to finally add the Korean plot and add several Korean artists to participate, in order to reduce the resistance that may be faced in the future.

Now that Lu Chen has the endorsement of this image ambassador, SPG and KGS can make a big fuss about publicity.

It is nothing more than an exchange of interests.

After the studio dealt with the business accumulated during this time, Lu Chen and Lu Xi went to the hotel booked by Sister Li for a banquet together.

In the evening, he returned to his home in Purple City Court alone.

Chen Fei'er is still in Jinling, the huge home seems very deserted, Lu Chen originally wanted Lu Xi to move over to live, but was categorically rejected by her sister - she is not a light bulb!

Fortunately, after taking a shower, Chen Fei'er called.

Qingqing and I were tired of being crooked for more than half an hour before the two ended the call.

Although he was a little tired and had to return to Jinling early tomorrow morning, Lu Chen did not rest immediately, but turned on the computer and logged in to the wave to read.

Inspur Reading is one of the largest original online literature websites in China, with more than 50 million registered members and 100,000+ signed and resident authors, and has a great influence in the industry.

Domestic online literature emerged at the beginning of the new century, and is a new type of literature that is booming with the Internet industry.

Fantasy, Xianxia, urban, military, history, supernatural, although there are mixed problems in online literature, but with the rich imagination and diligent writing ability of thousands of authors, it has firmly attracted the attention of a large number of young people, and has overtaken the traditional field in many aspects.

Many domestic Internet giants such as Inspur Reading, Feixun Literature, Hanmo Academy, and Yiwang Chinese have divided the market in online literature and competed for huge profits from literary IP.

Film and television dramas adapted from online novels, such as "Asking the Sky", "Tomb Visitor", "Immortal Rising Storm", "Harem Love" and other film and television dramas adapted from online novels have achieved great success in the market.

While filming "Blue Life and Death Love" and "Full House of Romance", Lu Chen also set his sights on this emerging hot land, intending to make achievements in big IP.

His goals and ambitions are great, but a popular IP is not something that can be created casually, and it is undoubtedly the best choice to start with online novels, but today's online literature market has long been segmented and has entered the winner-takes-all era.

Excellent resources are basically in the hands of a few big websites, which have many "god" authors, whose works are widely praised by readers, and it is easy to create a popular IP.

And the later newcomers, whether the website or the author want to get a piece of the pie, it is undoubtedly difficult!

Lu Chen has an understanding of today's online literature, and deeply understands that his big IP plan is facing many tests, and it is not easy to succeed.

Because the core of his big IP is martial arts!

In Lu Chen's dream world, martial arts literature once flourished, there were many famous masters, and countless film and television dramas filmed by martial arts literature still had a huge influence when he broke the point in his memory.

But in his own world, martial arts literature and martial arts film and television dramas have appeared, but they have declined rapidly, and now in the field of online literature, which has established a pattern, can there still be martial arts themes?

Lu Chen didn't know either.

In a sense, martial arts is a low-profile version of fantasy novels, and Internet readers are accustomed to reading fantasy novels at the level of "high martial arts" or even "fairy martial arts", and are familiar with dazzling power terms such as "fighting spirit", "soul power", "beast spirit", etc., will they like "low martial arts" martial arts novels?

Lu Chen once took the time to read several popular fantasy novels on the Internet, which are quite different from the online fantasy novels in his dream world, the latter was first born out of martial arts novels, while the former is a work that combines the style characteristics of Western fantasy literature and Japanese fantasy literature, and then localizes it.

If you compare it with the martial arts novel he wants to write, then the difference is even greater!

But no matter what the result is, since Lu Chen has made up his mind, he will work hard to do it.

It's a big deal that this path doesn't work, so he chooses another one.

On the homepage of Inspur Reading, Lu Chen did not associate his blog account to create an author account, but registered a new ID: Yijingu.

This ID has a specific meaning, and in this world, only Lu Chen himself can understand it.

After registering an account and registering a simple profile, a writers' section "Remembering the Past and the Present" was established.

Follow the system prompts and he can publish his work.

Lu Chen opened the document stored in the USB flash drive, and first copied a paragraph of 3,000 words to fill in the text.

Then I typed in the title of the book.

Lu Chen clicked "Upload for review".

This is the first step in uploading a new book, and it will be officially released as long as it has passed the webmaster's review.

At the moment of pressing the mouse, Lu Chen didn't know if this was the beginning of his failure or the successful start of his big IP plan.

Everything will wait for the test of time and the market! ――

The first more is sent, asking for subscription support!!! (To be continued.) )