Chapter 154 Comparison with iPhone sales
The meeting with the marketing department was to discuss the expansion of sales channels, and now there are only 18 stores on the Star No. 1 mobile phone, and the official website has not yet opened an online purchase channel. Pen, fun, pavilion www. biquge。 info
Zhang Rongqiang's opinion is that on the original basis, 30 more stores will be opened, and all the places that can be covered in China will be covered as much as possible, and the sales channels of the official website will be opened at the same time.
Of course, Zhang Rongqiang did not mention it casually, their marketing department has basically determined the location of 30 stores after on-site investigations, and the inspection materials have also been put in front of Leyuan.
Leyuan looked at the market research data in his hand, which not only included the inspection of 30 stores, but also the sales statistics of the original 18 stores.
Judging from the report, from the beginning of the official sales month, the sales of each store are indeed decreasing, and now the average daily sales of each store is about 300 units, which is not high, but it is definitely not low.
Judging from the comparison of the sales of these eighteen stores, the sales volume of the main store in Wushi has fallen to the last place, and the first few stores are the branches of several super first-tier cities such as Modu and Yanjing.
This is also expected by Leyuan, after all, the gap in consumption levels is there, and the base of the consumer group is completely unequal. Wushi is a small city in the third and fourth tiers, and how can it compare with several other big cities.
At the bottom of this document, there is also a copy of Apple's iPhone sales statistics, from the three days after the iPhone went on sale, a total of 270,000 iPhones were sold, and according to the survey, sales did not decrease much after three days.
Leyuan remembers that it took about five days for the Star One to complete this sales at that time, and there is still a gap with the iPhone, and from the perspective of stamina, it is obvious that the iPhone has continued to gain momentum, and the sales of the Star One have declined to the point where it is difficult to match.
Of course, after the opening of online sales and the addition of specialty stores, the situation will improve significantly, but Leyuan still feels a little frustrated.
Huaxia's economic level is still poor, and there are not many people who are willing to spend four or five thousand yuan to buy a mobile phone, which is a short board of the market, and Leyuan has no way to solve it.
Although China's population is more than four times that of the United States, the number seems to be reversed when it comes to consumer population.
The reason why Leyuan is in a hurry to open foreign markets is, of course, an important reason, and secondly, no matter how good the domestic sales are, no matter how much money is earned, Leyuan is not interested.
Only by selling products to foreigners and making money from foreigners can we really and effectively improve the domestic economy.
After reading the information, Le Yuan raised his head and coughed lightly, attracting all the attention of the participants to him, and then he spoke, "The plan here is very perfect, and I am also very satisfied, in addition, your marketing department should also cooperate with the Propaganda Department to mention your opinions." I would like to see our company's products in various parts of the city, but apparently not doing so now, and I haven't seen progress in recent times. ”
The marketing department of Star Technology Company has not set up a marketing publicity department, and the publicity work is in contact with the company's publicity department, so Leyuan said so.
Hearing Leyuan's words, Zhang Rongqiang couldn't help but speak, "Mr. Le, I hope to be able to get some authority in terms of publicity, if everything has to go through the Propaganda Department, there may be some problems in efficiency." ”
Leyuan touched his chin and began to think about Zhang Rongqiang's words, the reason why there was no marketing and publicity department at that time was because there was already a publicity department, so Leyuan in line with the principle that the organization should not be too bloated, should be simple, so the company's publicity work and the marketing department's propaganda work were merged.
But now it seems that it involves the problem of unclear division of labor, product promotion should have been a matter of the marketing department, but now it is necessary to go to the Ministry of Publicity for approval, which is indeed a bit redundant, which also violates Leyuan's original intention.
Seeing Zhang Rongqiang looking at himself with the eagerness in his eyes without concealment, Leyuan could also understand his feelings, after all, as the boss of a department, he didn't want to be constrained by other departments everywhere.
After thinking for a long time, Le Yuan nodded, "Yes, go back and write a document to apply for the establishment of the marketing and publicity department, and ask Wang Xuewen to bring it over and sign it for me." ”
Zhang Rongqiang's eyes relaxed, and he said happily, "Yes, I will write after the meeting." ”
Leyuan snorted, "Okay, let's break up the meeting if there's nothing to do." ”
……
On July 7th, Wushi ushered in a group of young students, the bus they were sitting in stopped at the door of Star Technology Company, and a white and chubby boy came out of it, he covered the dazzling sunlight with his hands, and smiled at the back, "Finally arrived, this is Leyuan's company?"
A girl came up from behind and pushed him forward, "Star Technology Co., Ltd., you can't see such a big few words?"
"Chen Hao is a blind man, do you know?"
Zhang Changjiu, who was following behind, teased, and the classmates who hadn't come out before all laughed.
Chen Hao pursed his lips, "Didn't you say that Star Technology Company is a giant? Why does it look quite cold, but this screen looks weird." ”
These students already know about Leyuan's opening of a Star Company, and they also know about the Star No. 1 mobile phone, but obviously they have a misunderstanding of the scale of Star No. 1, so now when they see the company, there is a bit of a gap.
"What's the use of the company looking good, the main thing is to look at the product, and you don't know how popular Starry Sky One is now. ”
"Hehe, what does it have to do with us no matter how hot it is, we can't afford it, Yaya, this Leyuan's heart is also dark, a mobile phone sells for more than 4,000, no, I will immediately see him and ask him to send me one." ”
Liu Jun in the back twisted from his waist, "What are you talking about, I can tell you, when you see Leyuan, don't say this, what kind of people have we become!"
Chen Hao was twisted a little painfully, and said with a crying face, "I don't want it, but what if he takes the initiative to give it to me." ”
"You can't ask for it when it's given to you, it's too valuable. ”
"Okay, well, listen to you. ”
The flirting appearance of the two provoked everyone to laugh for a while, and Zhang Changjiu teased, "Okay, okay, on such a hot day, I have goosebumps all over my body, hurry up and go in." ”
As soon as Zhang Changjiu finished speaking, Chen Hao's sharp eyes saw Leyuan walking towards the door, and he laughed, "Look at our big boss Leda came to pick us up." ”
Le Yuan heard Chen Hao's voice from a long distance, and he smiled as he walked, "Okay, you Chen Fatty, it's okay to say bad things about me again." ”
Chen Hao jumped back exaggeratedly, "You are the big boss, how dare I say bad things about you." ”
Le Yuan walked up to him and didn't care about him, smiled and greeted the others, and waited until he said hello to a circle before he frowned and looked into the car.
There weren't many people who came this time, there were only ten people in total, but Le Yuan didn't see the person he wanted to see at all.
Zhang Changjiu next to him squeezed his eyebrows and said, "What's the matter, who are you looking for?"
"I'm looking for ......"
Before he finished speaking, Le Yuan saw Ji Ziyu slowly walking down from the bus, Le Yuan squinted his eyes and smiled, "You're here." ”
Ji Ziyu nodded lightly, "Hmm." ”