403 Korean entertainment, don't be cowardly
"Another 100 million box office?"
When the capitalists in the Korean entertainment film industry received the box office ranking of the movie, a panic appeared in their hearts. Pen Fun Pavilion wWw. biquge。 info
"Why is 'New World' growing so fast at the box office?"
"It's been a box office of more than 100 million for two days in a row. ”
"Let it be like this......"
They couldn't help but shudder at the thought of this situation.
You must know that every movie in the schedule, although it is a high-grossing movie. But all the movies except for the box office on the first day of release, which broke 100 million in a single day on that day, did not break 100 million at the box office on the second day.
Even "Seoul Night Stand", which led the box office, now has a box office of 340 million. But except for the first day of release, the highest box office in the next few days was only 90 million, and it did not reach more than 100 million.
That is to say, now "New World" has surpassed the entire Korean entertainment film industry at this point.
And a marketing can bring this kind of results?
The capitalists in the Korean entertainment film industry are not stupid, they have been in the film industry for many years, and they deeply know the importance of publicity and marketing, but they also understand the limitations of publicity and marketing.
To put it simply, a successful publicity and marketing may be able to bring a single-day ticket of more than 100 million days, but it is impossible to bring a second time, and no matter how successful the marketing is, it will not do this.
But now "New World" can reach more than 100 million sales for the second day in a row, which shows its strength.
It's not a good work with strength, and it can't have this result!
Looking at the grandeur of "New Century", the Korean entertainment film industry is a little empty.
Especially in the third echelon, those movies that have been left behind by Fang Jing in the box office rankings. Whether it is the leading actor, the production team, or the entertainment company, they are all angry at this time.
"What's the matter, it's been overtaken!"
"The box office was overtaken by "New World", what a joke. ”
"Publicity, continue to do propaganda activities. ”
Originally, after the first day of the movie's release, the publicity activities about the movie would have ended. However, many entertainment companies, seeing their movies being surpassed by "New World", were anxious and came up with their own promotional plans. Let the leading actors of the crew once again run the scene to promote the movie, call on fans to watch the movie, and contribute to the box office.
But it's a pity that this method didn't have much effect, and it didn't bring much growth to the box office, let alone improve the box office ranking.
In fact, when the first box office of "New World" broke 100 million was born, the Korean entertainment film industry did not have much emotion except for feeling a hint of threat. Because although this movie has been released for a few days, few fans have seen it in the entire Korean film market, which is almost equivalent to a new movie, coupled with successful marketing, it is normal to be able to break 100 million at the box office at one time.
After all, the director of "New World" is the king, and the male number one is also a big name. Everyone is a well-known figure, and of course the strength should not be underestimated.
However, the box office exceeded 100 million twice, which really made the Korean entertainment film industry a little panicked.
Once the box office broke 100 million, and twice the box office broke 100 million, it is completely two levels, which is a watershed.
Because the single-day box office exceeded 100 million yuan once, it also followed the law of the film market, but the single-day box office exceeded 100 million twice in a row, which completely broke the law of the film market. It means that he may also have a third or fourth box office break 100 million.
In fact, it didn't take too many times, and there was no more time left for Fang Jing.
Now there are only two days left in the schedule, and as long as "New World" can maintain a single-day box office of more than 100 million in these two consecutive days, then it will have a chance to reach the first place at the box office.
The Korean entertainment film industry can't imagine how much shock it will cause if "New World" becomes the No. 1 box office.
At the same time, the domestic media also smelled a different atmosphere.
"Mr. Fang's "New World" has exceeded 200 million at the box office in South Korea?"
"It's too strong, this is the first export movie with a box office of more than 200 million. ”
"You're saying the wrong thing, this is not an export movie. This is a Korean entertainment movie, but it is a Korean entertainment movie made by our Huayu people!"
When a reporter said this, his tone was a lot more energetic, his waist was straight, and his face was full of glory.
It's an honor to think about!
For so many years, the stars of Korean entertainment have come to Huayu, and their nostrils are facing the sky. is obviously a newly debuted artist, but his value is higher than that of the third-tier rating. If it is a rated Korean entertainment star, it is even more incredible, the third line can put out the second-line spectrum, and the second line can put out the first-line shelf. As for the first-line Korean entertainment celebrities, the pomp is even more luxurious than that of the king.
This side, which ordinary people cannot see, is deeply remembered by domestic media reporters.
They are fed up with the Korean entertainment stars who are difficult to wait, and now they finally have a feeling of raising their eyebrows.
Korean entertainment is very powerful?
I'm sorry, our China Entertainment makes movies in your country, and the box office is stronger than your local movies!
And domestic media reporters have actually always paid attention to the movie "New World".
At that time, when Fang Jing went to South Korea, it was rumored that he was going to make a gangster movie, which caused a lot of heated discussions among domestic netizens. What's more, a king and a first-line celebrity all stay in Korean entertainment to do things, of course, the domestic media will follow closely and have always been very aware of the dynamics of this movie.
In addition, this movie is Fang Jing's first film to return to the screen, which is full of topicality, and it is impossible for the media to let it go.
It's just that the box office of the previous movies was too dismal, so the domestic media did not report it, and selectively ignored the box office results.
Most people in China, let alone box office results, may not know that "New World" has been put on the shelves.
Now there has been a sudden turning point, and the box office has risen again and again, exceeding 100 million for two consecutive days, showing a reversal trend. This not only caused panic in the Korean entertainment film industry, but also shocked the domestic media.
If this trend continues, "New World" may even become the number one box office.
Of course, the domestic media can't sit still, even if the box office of "New World" is stagnant, the current results alone are worth a lot of publicity and reporting. Reporters from major domestic media have come to Seoul by flight.
Fang Jing was also slightly stunned after receiving the interview request the next day, but he came back to his senses when he saw that it was the domestic media. In Seoul, the only people who want to interview him are the domestic media.
At noon that day, a conference room in the hotel was rented as a venue for reporters to interview, and Fang Jing and Li Ya attended this small interview together. In the interview, the two talked a lot about the filming of the movie, to the gangsters in South Korea, as well as publicity and marketing, which provided a lot of material for domestic media reports.
One of the reporters also published a book called "Korean Entertainment Don't Be Cowardly" with these materials!
Why is the title of the book called?
Because in this interview, the reporter asked Fang Jing: "Mr. Fang, what is the goal you most hope to achieve now, or the one thing you hope for the most......
Fang Jing pondered for a while, as if he was very entangled, and finally said: "I hope Korean entertainment will not be cowardly." ”