On November 7, an ordinary Friday, "Dallas Buyers Club" was released in a total of 100 theaters in New York, Los Angeles, Dallas, San Francisco and Boston. Pen % fun % Pavilion www.biquge.info

There has never been a precedent for a theatrical film to premiere with great fanfare, but even so, "Dallas Buyers Club" still attracts a large audience for its previous huge acclaim at the Toronto Film Festival.

Lao Mei still has a lot of drama lovers.

"Actually, I got the full script in December last year, and then Shen Lin told me that I had to lose weight, and in order to be in line with Ron Woodruff, I started to lose weight three months before filming, and I lost almost 50 pounds, and as for Jared, he lost about 30 pounds, but we still kept going on a diet while shooting. I remember a scene where a swarm of moths flew over me and I was shaky..."

On NBC's evening show "The Jimmy Tonight Show," Matthew McConaughey, Jared Leto and Jennifer Garner are working on a promotional video revealing the secrets of filming.

Although it is true, it is still legendary to say it through the tone of several leading actors.

Especially the audience who watched the movie, compared with the few people in suits and leather shoes on TV, they felt even more magical.

"I heard the film was only made for 20 days, right?"

Host Jimmy asked.

"Isn't that incredible?"

Jared first looked at Matthew and Jennifer, who didn't mean to speak, and then replied: "When Director Shen Lin was filming, he rarely shot shots outside of the edit..."

"So powerful?"

"Of course, it's a pity that he's a straight man!"

"You're a straight man too!"

"That's why it's a pity!"

……

"The Jimmy Tonight Show" is an NBC late-night ace show, with a fixed viewership of almost 8 million people.

There are a large number of blockbuster movies released in North America every November, and "Dallas" would not have had a chance to appear on TV if it weren't for the huge popularity of "Dallas" in Toronto.

After all, there are so many movies to choose from on NBC!

Touchstone Studios, Bill Dorothy sat in his office early in the morning, his expression a little anxious, looking at the office door from time to time.

A short time later, there was a knock on the door, and then the female secretary walked in.

"Sit, Tina."

Bill Dorothy tries to make herself look natural.

Tina, Bill's secretary, took the folder out of her bag and sat down.

"Boss, yesterday's single-day box office statistics have been obtained."

"Let's talk about the three new films."

Tina glanced at the numbers on the file and said, "Warner Bros.'s "Gravity" opened in nearly 3,000 theaters, and the box office reached $23.87 million on the first day! Colombia's "Captain Philip" has 268 theaters and grosses $950,000! Our Dallas Buyers Club, 100 theaters, $980,000! ”

"$9,800 for a single day and a single museum?" Bill tapped lightly on the table, "Not bad, a little higher than I expected." ”

In view of the huge honor "Dallas Buyers Club" won in the early stage of the film, this time it is a small-scale screening.

It is foreseeable that the single-hall box office of the film will be hot, according to the projection of the touchstone, the single-hall box office of the first three days of the film should be more than $20,000, and now it has exploded at $9,800 on the first day, and it will generally rise on Saturday than on Friday, and the single-hall box office on the first weekend can completely hit the $30,000 mark.

The box office of a single day and a single hall exceeded 10,000, which can only be done by Hollywood first-line directors!

Take Ang Lee, for example.

According to this situation, 100 cinema chains will inevitably not be able to meet the needs of the market.

Thinking of this, Bill then asked, "Other statistics." ”

"Gravity has an average attendance rate of 70 percent and an audience praise rate of 87 percent, and according to analysts, the box office should soar after the first week......"

"Let's focus on Captain Philip, that's what we should care about!"

Bill knocked on the table with some dissatisfaction.

"Gravity" was a box office hit, and it should have been a sci-fi masterpiece with an investment of 150 million.

""Captain Philip" has an attendance rate of 49 percent and an audience praise rate of 82 percent, but there are too few theaters and the situation is not clear; "Dallas" has an 80 percent attendance rate, a 92 percent audience praise rate, and the audience's word-of-mouth is overwhelming, and several market analysts believe that if we expand the release, the box office is likely to usher in rapid growth. ”

Expanded release?

There were so many things to think about, and Bill Dorothy asked, "What about the moviegoers?" ”

"Yesterday 210,000 people walked into the Dallas theater. The audience over 40 years old accounted for about 70 percent, the student audience was less than 20 percent, and most of the audience basically gave the film a good review. ”

First of all, the number of literary theaters is limited, and those who want to watch the film are often die-hard fans of feature films like "Dallas", or fans of Jared, and the audience is relatively limited.

The purpose of this is to try to prevent non-genre film lovers from blindly buying tickets from entering the theater of "Dallas", so as to form a super high audience reputation in the early stage.

Coupled with the promotion of publicity, it is enough to whet the appetite of many people.

If a person sees a film that he thinks is wonderful, he will always recommend it to those around him, and those who accept the recommendation often have preconceived opinions, thus further spreading the good reputation of the audience.

In addition, "Dallas Buyers Club" was originally an honor, and it had been hyped and promoted in various ways by the touchstone before the screening.

According to Bill's previous idea, wait until the market is almost brewing, and then expand the release, and at that time, it will definitely burst out with huge energy.

This is also the most suitable way to publicize literary films and feature films.

Therefore, Bill did not take the secretary's suggestion to expand the number of screenings.

By Saturday night, more than half of the 100 theaters showing "The Dallas Buyers Club" were even unusually full.

Lao Mei is not popular for online group buying, and there are no half-price discounts or the like, they often book tickets by phone in advance to watch movies!

A full house is a rarity!

When Bill called Shen Lin to say hello, although his tone was flat, he couldn't hide the joy in his heart.

It's been a long time since the North American market has seen a full house of literary films!

By the way, "Dallas" got a box office figure of $1.25 million in 100 theaters on Saturday, and in the local area of "Dallas", the box office of a single theater exceeded $10,000!

This result is enough to rank in the top 20 of the weekly box office list!