"What is the situation now, has the pressure of public opinion not changed?"

Ye Le pressed his temple and made a call to Cheng Nan. Pen fun and pavilion www.biquge.info

"The situation is much better now than before, we have contacted a large number of media to correct our name, and some of the people who scolded us before also promised to take money and delete the previous articles and rewrite them for us. Cheng Nan replied.

Damn, these people really got into the eyes of money! I still answer the old saying, money can make ghosts grind.

I was still scolding myself frantically before, and now I immediately said in private that as long as I give them some sponsorship money, everything will be fine, and I can even turn the gun to scold those anti-game people.

After thinking about it, Cheng Nan continued: "However, some media refuse to let go, they have made up their minds to engage us. And your Weibo posts last night played a big role, at least some people scolded and scolded, but they always had a trace of reason. ”

Ye Le also knows that brainless trolls are the most terrifying, and it doesn't matter what you say to them. Paranoia, thinking that what they think is right and others are stupid, anyway, they are picking bones in the egg and not listening to persuasion at all.

They don't even need any reason, in a word, "scold you for not negotiating"!

Ye Le's Weibo yesterday can only affect that group of still reasonable netizens, these people are rational, to a large extent, they are misled by public opinion to do so, their comments can at least give some examples, reasoning, much better than those brainless trolls.

"How much has our stock price fallen today?" Ye Le asked worriedly, only hating every group in society where the game has not yet completely penetrated, otherwise the number of gamers will be even more, and they will be able to trample those bricks and beasts to death in minutes.

"It's down a lot today, 1 . 3 % 。 ”

"How can this be, isn't the situation getting better now?"

"A lot of people haven't had time to read today's news, so our stock price is still plummeting after I opened. Before the winner of this scolding war is decided, our stock price may fall every day. ”

In fact, at this time, Weibo was very lively, but basically it turned back to the problem of the game, and the bombardment of the Aurora game was significantly lower.

As soon as Ye Le took out his mobile phone, he saw a text message from Robin Li.

Now Qiandu has invested a lot of energy in the game, and continues to invest more to expand the scale.

Now it is a well-deserved NO of Huaxia Games. 2. It has more than a dozen multiplayer online games, as well as an online mini-game website, a game information website, a large-scale game download platform, and self-production and self-sale of game peripherals are also in active preparation.

The revenue created by i9 in a year is not low, and last year it probably scavenged nearly 4 billion profits from players around the world, second only to Aurora Games, which has an annual profit of tens of billions.

Now the I9 has just been valued at 12.6 billion yuan by Forbes, and it is not listed either.

Qiandu will still choose to go abroad to list I9 this time, although the valuation in the domestic listing market will indeed be much higher, and the funds raised will be more, but they still want to go to the place where the miracle was created back then, so that I9 can reproduce the miracle of Qiandu.

Therefore, they attach great importance to the game industry, even no less than Tencent in the previous life.

During this time, Ye Le and Robin Li had eaten several times, and they became New Year's friends.

Qiandu also suffered a huge loss this time, because many people who came to find fault, in addition to the Aurora game, knew a Qiandu I9 and Penguin's Penguin game.

The first is that the game company began to lose players, and there were even many voices of resistance, and its own stock price also fell.

Penguin intends to make Penguin Games bigger and will not break away from the group, while Qiandu chooses to let I9 break away and go public separately.

The three of them are the worst in this scolding war, among which Penguin Games is the most innocent, it is still silently imitating all kinds of games, and its market share is not in the top five at all.

As for why it is understood by so many people, the only way to blame it is the push messages of Penguin's apps.

Whether it is Penguin Chat or Weiwei, it has a large number of users, as the so-called near the water is the first to get the month, and almost every game of Penguin Games will push messages and promote to all users before it is released.

This is also the reason why it is not very good, but it is extremely well-known.

"Just now my secretary asked me to read Weibo, I didn't know that so many people in society reject games, and as a game company, they were also implicated. ”

Robin Li sent a private message to Ye Le with his mobile phone, he was actually about to put his phone aside, but he didn't expect Ye Le to reply immediately.

Ye Le looked at this inexplicable private message, and couldn't help but reply and said: "It's okay, everyone understands the principle of making a big move, it's good to look at it a little, as a big company walking in front of the industry, it would be strange if you didn't even say this little bit of awareness!"

Today, Ye Le has been staying in the office to deal with documents, and he hardly cares what the outside world says about him.

"You don't know yet, do you? Yesterday, since you posted those tweets, a lot of people have retweeted them. Now our game industry is no longer isolated, and the popularity of the scolding war will naturally decline after a while, so let's hold on for a while!"

There are also a large group of brainless trolls greeting their mother under their Weibo, Ye Le has a headache when he looks at it, so he simply doesn't read Weibo today, so as to save this kind of bird anger.

After hearing this passage, Ye Le was curious, he reopened Weibo, and after finding the few posts posted yesterday, he found that a large number of well-known bigwigs with yellow V certification below had forwarded this Weibo.

At first, Ye Le felt very surprised, and he didn't even know what was going on, but after thinking about it, he understood everything.

The game industry is getting bigger and bigger, and even many industries are deeply connected with each other.

The crisis of the game was also a big blow to them, so as this scolding war continued, more and more people began to openly support the game.

As we all know, the Internet water army is absolutely frightening on the Internet, and these people have been involved in the Internet for a long time, and they have more or less played some games, so they also feel that they can't stand it anymore, and spontaneously go to the public Weibo of those who claim to be righteous people and start to clear the field, scolding those public so much that they can't delete the comments.

These authors are basically relatively well-known, and have published some science fiction works in magazines or publications, but because of the small niche of the genre, they are not as popular as best-selling authors.

Subsequently, many Internet tycoons who have been involved in the game industry have spoken out, claiming that video games are not a symbol of the regression of social civilization, and that video games also embody human wisdom, and the reason for addiction lies in the individual, and there is nothing wrong with the game being attractive, just like a product on the market, such as a piece of clothing, can no one still buy it? Even if you buy it on impulse, will you often wear it in the future?

Then there is the special news of CCTV, and the great writer Wang Sheng, who has rarely appeared, was specially invited as a special guest of the program.

After all, he is a well-deserved authority in the literary and educational circles, and now the people who scold the game the most are these people who are engaged in literature and education.

In the program, Wang Sheng talked about how Chinese culture "went out", and bluntly said that the ideas in the past were more "lofty".

For example, a lot of effort has been spent on translating Chinese classics, but the audience is very limited.

Mr. Wang Sheng also talked with the host of the show about what is the most successful output of Chinese cultural elements at present?

In his eyes, martial arts should be counted as one, which also suggests what type of cultural product is more widely disseminated.

On the other hand, the strong spread of foreign culture to China mainly relies on popular culture such as Hollywood blockbusters, pop music, and animation and games.

"There is a saying about the technique of cultural export, which is called praline chocolate, which is chocolate on the outside, which makes people like to eat it, and when they eat it inside, there is a little core, which is the content of culture. If you make this core very large and take it out directly, most people can't bite it or eat it. Wang Sheng made this analogy.

"As soon as we talk about export, we want to push a serious Confucius to the world, which is actually difficult for foreigners to accept, because it is too far away from their cultural background. Expecting people to be like fans and willing to go to the trouble of learning all about you is wishful thinking. ”

Then he talked about Japan's cultural export, and did not shy away from admitting that their cultural export was indeed skillful, mainly relying on animation and games.

Wang Sheng said that Japan's cultural export has never deliberately emphasized that animation and games must carry content such as Japan's classical philosophy or literary masterpieces, but do it in accordance with the laws of the market and people's acceptance, and produce works that can enter the global market in the competition, and the Japanese cultural elements carried in them have stimulated the interest of Westerners to further understand Japanese culture.

In terms of cultural creation, many domestic online games have a deep Chinese meaning. For example, games with the theme of Xianxia contain Chinese's understanding of the unity of heaven and man, and views on life, death, and fate; a large number of online novels, anime, music, and games, full of ancient charm. These may be like directly reciting Tang and Song poems, triggering young people's love for traditional culture and enthusiasm for in-depth exploration.

Perhaps, cultural products like games, which are not nutritious in the eyes of the older generation, are influencing young people to gradually move towards mainstream culture and traditional culture in its own way. Wang Sheng said.

"I'm quite struggling with the game. ”

Wang Sheng said frankly, "I can say that it is very good to support the development of games from an economic point of view, and from the perspective of prosperous culture, there are indeed pros and cons, such as the "addiction to games" discussed in society now, after all, the attraction of those games cannot be controlled by such young people, and even I, an old man who is about to enter the soil, has been attracted to it." ”

"But there is one thing I have to say, that is, some prejudices against it need to be corrected, and game biases should be more focused on human nature. ”

Then Wang Sheng began to give examples one by one: "The first prejudice is that only young people, especially young people who are not motivated, play games. In fact, games are human nature, regardless of age, and there are many middle-aged and elderly people who love to play games, but one is real and the other is virtual. For example, playing cards and rubbing mahjong can also be played day and night. ”

Speaking and talking Wang Sheng also recalled the time a few decades ago: "I remember many years ago, I especially like to play crickets and pigeons, in that era, fighting crickets is a game of "playthings are demoralized", the social evaluation is quite bad, I have not been scolded, even some friends around me said that I will definitely suffer a big loss in the future, but now everyone has seen that I have been living well, even higher than the height I hoped to achieve when I was young. ”

"The second prejudice is that games are addictive poison. ”

"From the perspective of nature, it is unrealistic to expect people to play nothing and only bury their heads in hard work and study. ”

"People are not machines, and especially teenagers are not like machines, completely rational and step-by-step. ”

"At that time, I was fascinated by novels, which at that time my parents and many people in society seemed to be unprofessional, they wanted me to inherit the family business and make money to spend my life by doing business, in fact, it was the novel that aroused my desire to write, in fact, I wrote so many works including poetry, prose, but the most popular is my favorite novel, which is why I am today. ”

"Now I've heard my granddaughter say that a lot of young kids go to college and play games like crazy. I'm afraid they were suppressed for too long before, entered the university, and had less family control, and suddenly exploded. Wang Sheng also has the same concept as Ye Le.

"But I feel that reality will pull them back, and they won't be addicted all the time. It will become a good memory for them in the future, so there is no need for everyone to berate them. ”

The third prejudice is to label it as "not doing business". ”

"Many people feel that playing games is just a waste of time, and reading books is a good thing. But in fact, books, films, television, and games are all cultural categories, and in each category, the content is different from high and low, elegant and vulgar. Books are different from books, some books are entertainment and pastime, read only for pleasure, and can also be regarded as a kind of game. ”

"In the past, some Western intellectuals thought that watching TV was a waste of time because they were all soap operas on TV, so they took pride in not having a TV at home. However, they ignore that there are eye-opening programs on TV, and there are knowledge that cannot be expressed in books and cannot be portrayed well. ”

"Again, it's the same with games, it's all about how people watch it. ”