At the end of each year, the eyes of international football are focused on one event, and that is the Club World Cup!

The Club World Cup, also known as the FIFA Club World Cup, is an international football tournament hosted by FIFA and featuring the best club teams from six continents. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In 2000, there was a nominal Club World Cup, which was cancelled due to sponsorship issues. Knowing that the 2005 Club World Cup was relaunched, it is more customary to think of the December 2005 tournament as the first edition of the Club World Cup.

The Club World Cup was re-held in 2005 and has been held in the United Arab Emirates in 2009-2010, Morocco in 2013-2014 and again in 2015.

In December 2015, Xiao Ma's Taobei Group officially became the title sponsor of the Club World Cup, which created enough convenient conditions for this event to come to China.

This year, for the first time, the Club World Cup was finally held in China, with club cup winners from six continents and a host team coming together to compete for the 2018 Club World Cup crown.

The team representing Huaxia in the Club World Cup is Yangcheng Hengyuan Taobei under Xiao Ma, and Xiao Feng's Newcastle United, as the European champion and defending champion, also flew to Haizhou at the most intensive time in Europe to prepare for the Club World Cup!

When Xiao Feng arrived in Haizhou on the 'Mengyao', the Newcastle United had already arrived in Haizhou two days ahead of schedule for adaptation training.

In a sense, Huaxia is half of Newcastle United's home stadium, because the team owner is not only Chinese, but also the Chinese elements of the team are also very strong.

Li Yan has now become the vice-captain of Newcastle United, and as the core of the midfield, he and his special status have become more and more important in the team, and he is very popular with fans.

In addition to Li Yan, Xiao Dayi has also joined Newcastle United's first team this season and has a wonderful performance up front.

Some people say that Xiao Dayi has a comprehensive technique, excellent physical fitness, and a cool head, quite a combination of Shevachenko and Basten, and at the age of 19, he is also hailed as the greatest striker of the next decade.

This season, Xiao Dayi has played 20 official games for Newcastle United, scoring a total of 23 sports goals, with no weaknesses in his left foot, right foot, and header, whether it is a point grab, a long-distance run or a free kick, it is his way of scoring goals.

Li Yan and Xiao Dayi, the two uncles and nephews, became the spokespersons of Chinese football, so they returned to Huaxia to participate in the game, and naturally received the enthusiastic support of the home fans.

When Xiao Feng traveled from the airport to the Xinzhuang training base to visit Newcastle United, more than 2,000 people watched the team's training from the stands of the training ground, and at least 200 media reporters were sprinting with guns on the sidelines.

According to Xiao Dapeng, who came out to greet him, this is still the team's restriction on the audience, otherwise at least 10,000 enthusiastic fans will pour into the Xinzhuang training base.

In fact, Xiao Feng still has some understanding of the plan for fans to watch the team's training on the spot, and these fans are actually members of the Newcastle United Fans Association and are loyal fans of the Magpies.

This time, Newcastle United came to China to participate in the game, and selected lucky spectators from the fans who had watched Newcastle United games live, and let them enter the training ground for free to have close contact with the players.

This is also part of the club's commercial promotion, and Newcastle United's marketing campaign in China can only be carried out smoothly if a loyal fan base is cultivated.

Over the past few years, under the organization of 'Brilliant Travel Group', more than 100,000 Chinese fans fly to Europe every year to watch Newcastle United's games, which not only increases the club's income, but also greatly expands the club's influence in China.

At present, Newcastle Club has set up 13 fan homes in 10 Chinese cities, including Haizhou, Beiping, Yangcheng, Xiangjiang and Ginkgo, to sell club merchandise to Chinese fans.

With the increase in the income of the Chinese people and the enhancement of genuine awareness, fans are willing to buy all kinds of peripheral goods and buy genuine goods.

For example, a genuine Newcastle United shirt by Li Yan costs £68, which is equivalent to more than 550 RMB, which is a big burden for many people.

However, according to the statistics of Newcastle Club, in the first three quarters of 2018, Li Yan's jerseys have sold a total of 800,000 pieces in China, and it is expected to exceed 1 million pieces throughout the year!

This also means that Li Yan alone can create more than 70 million pounds of revenue for the club in the Chinese market, plus sales of other peripheral goods and other regions, Li Yan alone will bring more than 100 million pounds of income to the club!

Over the past few years, Newcastle United has not only achieved dazzling results in the field of competition, but also in terms of marketing!

In the 2017-18 season, Newcastle United achieved revenues of more than £800 million and profits of more than £150 million, making them the most profitable sports club in the world!

Newcastle United's income is mainly divided into several large parts, the appearance fees and match bonuses in all competitions have reached an astonishing 100 million pounds, which is based on the fact that Newcastle United has won all the competitions they have participated in, and other teams cannot replicate it; in addition, Newcastle United's game tickets also occupy a considerable part, and St James's Park, which holds 40 home games every season, is almost full, and each game can bring in at least 3 million pounds in revenue, which has reached 120 million pounds。

In addition, Newcastle United has also become the favorite target of TV broadcasters, each of its official matches will be broadcast in China and even Asia, with hundreds of millions of viewers, and the TV station paid more than 100 million pounds for Newcastle United last season; Newcastle United is also the darling of advertising sponsors, from shirt advertising, sideline advertising and various sponsorship contracts, can bring in more than 200 million pounds a year.

The last major revenue item is the fan goods stores all over the world, and the Huaxia region alone generated 200 million pounds in revenue last season, and this season because of the addition of Xiao Dayi, this number will increase further!

Other clubs have all kinds of envy and hatred for Newcastle's daily progress, but the Magpies' glory is built on an excellent record, and fans and sponsors would not have bought it without countless laurels.

This time, when Newcastle United arrived at Haizhou Haidong International Airport, more than 5,000 fans were on the spot to greet the team, and even the sports channel of Huaxia National Television broadcast the team's arrival at the airport live, which shows the team's popularity in China.

Because of the outstanding performance of the national team in the World Cup, the love of football has been reawakened, and it is not a shame to chase football stars;

It is precisely because of the huge consumption power of the Chinese market that the major European giants have also increased the collection and training of Chinese players, after all, as long as a Chinese superstar is cultivated, it will be earned!

Before that, China was known as the 'football desert', but Europeans thought that Chinese people were not suitable for football, and perhaps they were better suited to sports such as table tennis, badminton and diving.

But the birth of Li Yan and Xiao Dayi completely changed this point of view, and Huaxia can also produce international superstars!

To this end, European giants, including Real Madrid, Manchester United and other European giants are actively building football schools in China, hoping to find real gold in the sea.

With the help of the World Cup and the trend of commercialization, the construction of Chinese football has entered a fast lane since the beginning of this year, not only the league has become healthy, the ball market has recovered, and the most important youth training has also gradually been on the right track.

Xiao Feng is also quite pleased with this situation, after all, he was also a loyal fan of Chinese football.

In order to help Huaxia football get on the right track, Xiao Feng has also made a lot of efforts in secret, such as realizing the top-down reform of Huaxia football through the power of the high-level, and the interference of the Football Association and the Football Sports Management Center in the league has been reduced to the lowest point, just maintaining the competitive organization and refereeing work, commercial development and player transfers that are prone to problems, etc., have delegated power to the club, and basically realized the market operation.

In Xiao Feng's view, the reason why Chinese football could not rise before this was nothing more than unclear rights and responsibilities, laymen commanding insiders, and the youth training mechanism was not sound.

Now, with the help of the national team's good results in the World Cup, one by one to change the various drawbacks of Chinese football, Chinese people can play well!

One of the most important plans of the Ginkgo Foundation in 2019 is to build more than 2,000 free community football fields in 100 cities and 1,000 counties in China to provide children with a place to play football. At the same time, the 'Ginkgo Foundation' will also cooperate with the General Administration of Sports, the Football Association and other units to increase investment in grassroots youth football, and give greater support in personnel training, event organization and exchanges.

In Xiao Feng's view, with the continuous enhancement of China's national strength, the Olympic strategy, the national system, and the concept of gold medal supremacy should be changed.

In this regard, China needs to learn from the United States and Germany, and the training of athletes should not be carried out in professional teams, but in schools and communities, which is a healthy development path.

Xiao Feng is still a very traditional Chinese scholar in his bones, and the concept of 'self-cultivation, family, and peace in the world', and 'attainment is also helpful to the world' is deeply rooted in the bone marrow.

Now, the Xiao family has become the number one wealthy family in China, Xiao Feng naturally hopes to do more for this country and this nation; other fields are too sensitive, only sports are good for the development of the nation, but will not cause too much controversy.

To this end, in addition to poverty alleviation, health and education, the most important content of the 'Ginkgo Foundation' in many public welfare projects is sports.

For example, the 'Jinghu Group' now invests heavily every year to organize and carry out the National College Football League, CUBA, College Table Tennis League, Badminton League, and so on. These events have very strict requirements for the identity of the participating players, and the athletes of the professional team cannot participate, only ordinary full-time college students can participate, which also greatly promotes the development of college sports.

Otherwise, selling dog meat with a sheep's head like before is actually a big harm to college sports!

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Xiao Feng appeared at the training ground accompanied by Xiao Dapeng, Xiaobei and others, and was immediately discovered by sharp-eyed media reporters and fans, and there were deafening cheers at the scene!

For Chinese fans, Xiao Feng is, in a sense, an important contributor to the rise of Chinese football, although he has been hidden behind the scenes, but people who know the inside story will not forget his credit.

Xiao Feng smiled and waved to the fans, and then turned around to watch the team's training seriously, which was also the first time Xiao Feng watched the team's training on the spot after more than half a year.

From this point of view, Xiao Feng is not a competent owner, he has been there to watch the team practice games only a handful of times, but he has won the unanimous recognition of players and fans through his generosity.

However, now that Xiao Feng has retired from the NBA, the time he can appear in the stands will increase in the future, and perhaps the commentators who broadcast Newcastle games in the future will have to focus some energy on studying Xiao Feng and the 'Mirror Lake Group', so as to provide the best commentary for TV viewers.

Although the Europa League has now entered the most intensive stage of the schedule, the players are still in quite good shape, and the whole team has not suffered serious injuries, only two or three players have some minor injuries and need to recover slowly.

In training, the central axis composed of Li Yan, Xiao Dayi, and Brooklyn was in the best condition, and the cooperation between them became more and more tacit, which also caused crazy cheers from fans on the field.

For a team, as long as the central axis is running well, other players will naturally be driven, not to mention that the main lineup of Newcastle United is all the main players of various world teams, and it is not inferior to any team in terms of strength.

The training lasted for two hours, and after all the training subjects were over, Li Yan, Alonso, Xiao Dayi, Xiaobei and Xiao Feng also performed a free kick performance on the field, which made all the fans addicted.

Don't look at Xiaobei has been retired for many years, but he has worked in the club for a long time and has not stayed away from football, at most, his physical fitness has declined, but the footwork of free kicks is becoming more and more perfect!

As for Xiao Feng, his control of muscles and strength has surpassed ordinary people, and he usually plays football with children at home, and his ball sense is also quite good.

The wonderful free-kick performance of the five people on the field fascinated everyone, and the media reporters at the scene recorded this wonderful moment with their cameras! )