Piracy is an assault on the author. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Intellectual property rights, also known as "intellectual property rights", refer to "the property rights enjoyed by the right holder to the fruits of intellectual labor created by the right holder", which are generally only valid for a limited period of time. Intellectual creations of all kinds, such as inventions, literary and artistic works, as well as signs, names, images and designs used in commerce, can be considered intellectual property owned by a person or organization.

Relevant data show that the "theft rate" of works on large online literary websites has approached 100%, bringing at least 10 billion yuan in losses a year. In fact, behind this economic chain lurks complex gray interests, for which they have an orderly division of labor and a good way to search, even if the defendant loses the case, they will make a comeback. What kind of interests have caused them to repeatedly take risks, so that the road to anti-theft in the past ten years is far away?

The monthly income of the pirated website is 150,000 yuan

Ms. Yang, who once worked on a pirated website, revealed: "Introducing traffic can build a website, mainly for advertising, pop-up games, and friendly links." ”

According to an investigation by a reporter from Beijing Business Daily, the advertising alliance includes Google (Weibo) Alliance, Baidu Alliance, Sogou Alliance and more than 100 pop-up advertising alliances. The ad network gets about 0.2-1 yuan per click, and the price of the pop-up window is usually 5-15 yuan per 1000 IP (PC). Assuming that the daily IP of the website is 10,000, the PV (number of pages visited) is 100,000, and the unit price of 10,000 pop-ups is 5.5 yuan, then the daily income can be calculated as 550 yuan if all the PVs of the website display ads. According to the webmaster tool sampling of medium-sized pirated websites, the average daily IP is about 80,000, that is, the monthly income of advertisements and pop-ups alone has exceeded 130,000 yuan, plus friendly links, it is conservatively estimated that the annual income of a medium-sized pirated website will reach 1.8 million yuan. According to the search results of Baidu's mobile assistant, App Treasure, etc., the number of App downloads of pirated websites ranges from hundreds of thousands to hundreds of millions of times, which means that the advertising revenue of the App will be no less than that of the PC side.

At the same time, pirated websites are inexpensive, with only a few hundred dollars per month spent on domain names and servers. As long as the webmaster applies for a domain name and learns relevant tutorials, he can make a profit of thousands after two months, and this is only the lowest level of personal operation, Ms. Yang revealed: "The operation is acceptable, excluding labor costs, the monthly net profit is about 150,000 yuan."

The division of labor behind the "second thief" is orderly

Websites with high revenues are also staggering in terms of professional technology, and usually the content is stolen as soon as the author finishes updating the chapter, so that the online literature industry uses the term "second theft" to describe the speed of piracy. The team of the pirated website has an orderly division of labor, and the technician is the mastermind behind the second theft, "They are responsible for keeping an eye on the website at a fixed point, and when it is updated, it is crawled to their own website with collection software, usually less than 30 seconds before and after transferring an article." Ms. Yang said. According to an investigation by a reporter from Beijing Business Daily, there are a large number of scanning and collection software on the market, such as Guanguan Collector and Shangshu No. 6, which can easily steal network texts without technical operation after improvement.

After the content is stolen, the website editor who is responsible for SEO will promote it. Taking "Breaking the Sky" as an example, after Baidu search, the only website followed by the genuine channel is Encyclopedia Baidu, Vertex Novel, Zero Point Reading, and Xinbi Fun Pavilion...... There were 8.13 million search results, and as far as page 51, there was a pirated website called Piao Tianwen. Website editors either use keyword search optimization, or rely on technical means such as external links, so that their websites are ranked higher among websites with the same pirated content, and are more likely to be clicked by readers.

In addition to coders, technicians, website editors, and commercial specialists. They are responsible for the revenue of the website, and choose the better price of the ad network plan according to the average daily IP value of the website, and the website with a higher "value" will also sell friendship links.

Piracy is difficult to eliminate because of the demand for profit

Behind the theft of online literature, there are multiple interests to collect. For example, Loulan Forum, Nuomi Forum, etc. seek income through the forum currency payment model, and the major post bars take advantage of this to introduce user traffic; mobile browser manufacturers such as Baidu, 360, etc., in order to increase the user's use time, recommend free online articles; some large UGC platforms such as Baidu Cloud, 360 Cloud Disk, etc., to increase the user's platform activity.

The fact that pirates can make a profit fundamentally stems from the user's unwillingness to pay for online literature. An author revealed: "One of my novels has more than 30,000 pirated readers on Tieba, but less than 1,000 people have paid for the genuine version. Although Baidu has closed almost all literary post bars a few days ago, many readers have expressed that they want to move their positions and settle in other websites such as Zhihu. In this regard, Shen Wangshu, deputy director of the Capital Cultural Development Research Center of the Beijing Academy of Social Sciences, said that "if the concept of 'paid use' is not popularized, the problem of piracy cannot be eradicated."

Not only that, but even the original website has slackened a lot in protecting its rights. Zhao Hu, a lawyer at Dongyi Law Firm in Beijing, said: "The success rate of suing for piracy is high, but it is not profitable for original websites. "The spread of piracy has increased the popularity of the original work to a certain extent, and the copyright of a work after Internet hype can be sold for up to 10 million yuan, which is equivalent to the payment of 170 million VIP chapters, which shows that in the face of high copyright value, the traditional subscription model has long been eclipsed.

Rights protection also requires the assistance of all parties

According to the statistics of Bei Zhicheng, the executor of the Writers' Rights Protection Alliance, in "How Writers Protect Their Rights and Interests", in the past three and a half years, the Writers' Rights Protection Alliance has won more than 100 cases against Baidu and Apple, but only asked the writers for a total compensation of about 5 million yuan. Zhao Hu said: "It is difficult to quantify the infringement of online literature, and it is usually ultimately determined by the court, which is generally as little as 2,000 yuan, and only 200,000 yuan for the most well-known. If you want to use legal effectiveness to crack down on the infringement of online literature, you must first increase the amount of compensation. ”

Shen Wangshu suggested: "The problem of piracy of online literature is very complex, and it needs the assistance of all parties to solve it completely. For readers, it is necessary to popularize the concept of 'paid use' online and offline; for enterprises, it is necessary to build a complete set of identification and inspection methods in all links such as products and technologies; the government needs to improve the relevant laws and implement the law enforcement of relevant departments; and finally, it is necessary to establish theoretical research to systematically establish the means of how to solve the copyright problem on the Internet. ”

I saw that Du Niang had sealed so many pirated text posts, but what about Baidu's literature?