At Paris Charles de Gaulle Airport, Xiao Feng received a business delegation of the 'Jinghu System' composed of Ma Wanli, Xiao Tao, Xiao Qiang, Xiao Dazhi and others, who brought the best products of various enterprises in the Jinghu System to participate in the annual Paris Agricultural Competition!

The Concours General AgricoleParis (CGA) is one of the world's highest agricultural competitions, and is an official event jointly organized by the French Ministry of Agriculture, Food and Fisheries.

The Paris Agricultural Competition, which began in 1870 and is held annually, is under the responsibility of the French Ministry of Agriculture and Fisheries, with the relevant national authorities responsible for collecting product samples. The competition is completely under the supervision of the state, with a high degree of fairness and authority, and its fairness and rigor have also been recognized and respected by the world.

The competition is judged by a panel of 3,400 independent judges judging producers, processors, wholesalers, distributors, technicians, food and beverage owners and critics in the field, and the entries are limited to agricultural products and their by-products.

Originally, the contestants of the Paris Agricultural Competition were only French companies and individuals, and the primary products produced had to be produced in France. However, with the deepening of global economic integration in recent years, the Paris Competition has gradually opened up to agricultural products from other countries and regions.

A primary selection is conducted before each competition, and only products with a certain quality are selected. Only 23% of all entries will be awarded. Less than 8% of these products were awarded the Gold Award. The award-winning products can be printed with the corresponding logo on the product packaging to show quality assurance.

During the three weeks that Xiao Feng and Xu Mengyao were on vacation, the organizing committee of the event specially sent a working team to Ginkgo Village to select various samples of Ginkgo to participate in this year's competition, and Ma Wanli and others just came to participate in the conference empty-handed!

This time, Ginkgo launched a total of several products to participate in the Paris competition, including the top steak from Jinghu Ranch, truffles from Xiaojia Farm, Xiaojia ham and Xiaojia wine!

In a sense, this is also the most capable product in Ginkgo at present, and once it can be a blockbuster at the Paris conference, it will play an important role in promoting the food strategy of Ginkgo Village.

In fact. The milk from Mirror Lake Ranch is also quite good. It's just that fresh milk is too troublesome to participate in the competition, and these milks can't meet the domestic demand, so there is no need to take it out to the exhibition!

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Xiao Feng was not stingy, and still opened two business suites at the Four Seasons Hotel out of his own pocket. Let Ma Wanli and the others have a good rest; A few hundred dollars per day is not too expensive for the representative of Ginkgo. It's just a gesture.

Needless to say, Xiao Tao owns 10% of the shares of Xiaojia Farm, and the net profit of the farm this year exceeds 500 million RMB. Even if enough development funds are left, each person can get 20 or 30 million, and enter the level of multimillionaires in one fell swoop.

As for Ma Wanli, although he has no equity in Jinghu Ranch, Xiao Feng generously gave him 2% of the ranch's net profit for a year, which is not a small amount! Taking the fresh milk of the ranch as an example, the fresh milk output in 2010 exceeded 200,000 tons, and the selling price of Jinghu Dairy was 5,000 RMB/ton, and the total sales revenue exceeded 1 billion RMB; plus the 30 million US dollars from the sale of 3,000 beef cattle and the income from the ranch's camping area, the net profit of the ranch in 2010 would not be less than 600 million RMB!

Coupled with an annual salary of 2 million, Ma Wanli's income this year will not be less than 15 million, which can be regarded as the gold-collar class of domestic professional managers!

After all, it is extremely rare to find a professional manager with an annual income of more than $2 million in China, except in large financial, IT and cyber companies.

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Four Seasons' LeCinq restaurant offers palace-like luxury, offering a variety of authentic French cuisine that will impress gourmets and guests from around the world. Even Xiao Feng, a group of guys who are used to eating all kinds of food, can't control their mouths in front of the delicious foie gras and grilled snails.

Later, Xiao Feng learned that the head chef of LeCinq was Philippe Legendre, known as the "God of Food" in the Parisian food scene, and he had been in charge of the famous Ritz Hotel for many years before joining LeCinq. He combines traditional French cuisine with a light approach to create a range of classic and modern cuisines.

Diners love LeCinq as a delicious paradise and they experience the food again and again.

While feasting, Xiao Feng quickly regarded LeCinq as a key target for the expansion of the top ingredients of the Jinghu system.

It is foreseeable that as long as the Mirror Lake system can conquer LeCinq Restaurant, it also means that it has a ticket to the top restaurants in Europe and the United States. Of course, this ticket will not be available until the produce has returned from the Paris Agricultural Competition!

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"Xiaoqiang, can you tell me about the sampling of the representatives of the organizing committee?" After eating and drinking, the group returned to the room and started chatting.

This time, the reason why Xiao Feng wanted the Jinghu system to participate in the Paris Agricultural Competition was mainly because of the reminder of the Frenchman Pierre, after all, this is one of the most authoritative, credible and highest-level agricultural product competitions in the world. If the agricultural products of the Jinghu system can be recognized by the competition, they will not only double their value in the future, but also enter the international market.

Truffles and wines, in particular, have a very promising future in the Western high-end dining market.

Of course, unlike the U.S. Department of Agriculture's beef rating, the Paris competition does not require the farm to submit an application and bear the cost to be evaluated, so there is really a certain way to participate in the competition.

OK. Xiao Family Farm and Jinghu Ranch are the suppliers of the 'Michelin three-star restaurant', and Xiao Feng is also a member of the Michelin organization, so he was qualified for the competition!

"After the delegates arrived in the village, the dinner at the restaurant immediately stopped them!" When he mentioned this matter, Xiao Qiang still looked proud.

Like other Western institutions, the staff of the Paris Organizing Committee will not accept the hospitality of Jinghu, but since you have come to Ginkgo Village, the 'Xiao Family's Private Restaurant', which is listed in the Michelin Red Guide, is naturally not to be missed.

Under Xiao Qiang's instructions, Qin Weiguo can be said to have done his best, using all kinds of top-quality ingredients from Jinghu Ranch and Xiao's farm. Cooked a delicious Western-style meal for French friends who came from afar!

Thereinto. The top steaks and Xiao family wines from the ranch amazed all the representatives, and the following sampling work was unusually smooth.

"Xiaofeng, the production of our farm can't keep up. Why do you have to mobilize people to come abroad?" Xiao Tao was a little puzzled. After all, the development of farms and pastures in China is quite smooth. Now that a pole and pestle have arrived in France, it makes him nervous somewhat.

Two years ago, I worked hard in Spring City. Xiao Tao, a family of three who lived in a simple one-bedroom apartment, never thought that he would become a multimillionaire now. Perhaps it was the poverty of the past that made him more conservative about the future and unwilling to change the good form of the present!

"The key is the price and the audience!" Xiao Feng paused and said: "We sell 600RMB for 200 grams of top-quality steak in China, and the restaurants are a bit expensive, after all, we are not a nation that takes beef and mutton as the staple food; if it is in Europe, the price of a top-quality steak will not be less than 100 pounds, and the price in the restaurant will be even higher." The main market for red wine and truffles is still in Europe, and if we can open up the European market, we can at least double the income of the farm!"

Some time ago, due to the busy affairs of the wedding, Xiao Feng didn't care to explain too much to Xiao Tao and others, but now that he has come to Paris, his intention is naturally to show and unify everyone's understanding.

Taking Xiao Jia Wine as an example, if it can win an award at the conference, a 750ml bottle of wine will start at least $1,000. With the annual shipment of 100,000 bottles of Xiaojia Winery, this is 100 million US dollars, not to mention the remaining wine for storage, there is more room for appreciation!

In Xiao Feng's heart, it is natural to build the Xiao family's winery into the world's top winery, but where does the popularity and credibility of the top winery come from, this year's Paris Agricultural Competition is the beginning! Next, the Xiao family's wines also need to participate in various top wine competitions, and finally make a name for themselves internationally, so as to attract more partners and further increase the price!

If it is placed in China, a bottle of wine will be sold for 180 yuan, and after winning the award, the appreciation will be at least 100 times more, if you don't do such a good deal, you will be a fool!

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In the evening of the same day, Xiao Feng and everyone had an in-depth discussion, discussing how to use the opportunity of the Paris Agricultural Conference to improve the grade and level of various agricultural products in the Jinghu system as much as possible, which is of great significance for establishing the image of top ingredients.

Of course, all the bright future depends on the Paris Agricultural Competition, which starts on October 22, and whether the Jinghu system can be an instant hit depends on the last week of October!

After getting up the next day, Xiao Tao and a few others shouted to go shopping, Xiao Feng didn't follow, anyway, they couldn't be lost, just let them go.

Ma Wanli is a returnee from the United States, and he speaks English well, Xiao Tao has also been learning English at Ginkgo School for most of the past six months, and the basic oral conversation can still be handled.

After getting up, Xiao Feng decided to go to the 'Paris National Exhibition and Convention Center', the venue of the Paris competition, to have a look at the situation, and learn about the reality of the top western food production enterprises, farms, and wineries, so as to know in his heart.

In addition, he also has to negotiate with the organizing committee about the layout of the booth and other related matters, after all, the competition will officially kick off in three days, don't look at the time is quite sufficient, if the preparation is not enough, it will be a shame to be thrown to France......!

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