Chapter 587: The Taste of Success

"This movie is very good!"

"Well, the special effects are a bit ordinary, but the storyline is good, and the soundtrack is amazing!"

"I like the theme song and interlude in it, it is worthy of being produced by Lu Chen!"

"To be reasonable, the special effects are still good, and the scene of Yan Chixia's decisive battle against the tree spirit grandma is very exciting. Pen ~ Fun ~ Pavilion www.biquge.info"

"I'm mighty in the morning!"

"I'd like to see it again..."

Just after half past eight in the evening, a large number of audiences poured out of the theater of the light and shadow theater, and they came to the lobby in twos and threes, making the originally spacious lobby quickly become crowded.

Some of these viewers who had just finished watching the movie took the elevator or left directly by stairs, but more of them did not rush to leave, but chatted in the lobby with friends.

Today is Sunday, the last day of Saturday and Sunday, and it is the prime time for watching movies, so the business of the newly opened light and shadow theater is very good, and there are many audiences who come to see the movie, some are waiting in the hall, and some are buying tickets.

Suddenly so many people came out, and everyone was talking about the same movie, and it was still very good to listen to the reviews, such a scene is definitely rare.

So someone asked curiously, "Hey, buddy, what movie are you watching?"

was asked with a smile: "The just-released "A Chinese Ghost Story", highly recommended, five-star like!"

"It's really pretty, huh?"

The one who asked immediately hesitated, and couldn't help but turn his head and ask his girlfriend next to him: "Why don't we watch this too?"

At present, the most popular in the theater is, of course, "Battle of Vulcan", but he has already seen this Hollywood blockbuster, and his girlfriend doesn't like this kind of sci-fi theme, so he originally planned to watch "Our Youth Is Not Lonely".

"Our Youth Is Not Lonely" is a domestic youth inspirational film, which just landed in major domestic theaters yesterday, and the box office on the first day also exceeded 10 million, and the reputation on the Internet is okay.

My girlfriend thought for a moment and said, "Then watch this one." ”

The inquirer nodded, turned around and went to the ticket office to buy a ticket.

But it's a pity that the tickets for the last few shows of "A Chinese Ghost Story" are all gone, because there are a large number of online reservations today, and there are not many films scheduled in theaters.

"Holy!"

The brother scolded depressedly and could only buy tickets for "Our Youth Is Not Lonely" instead.

Because he was in front of the public, his scolding was not loud, but despite this, he was still heard by Li Le, who was mixed in the crowd.

He tugged at the corners of his lips and smiled meaningfully.

Li Le is the manager in charge of the marketing department of the Light and Shadow Cinema, he is thin and small, but he has been mixed in the circle of cinemas for decades and has a lot of experience in the industry.

As the head of the marketing department, he pays great attention to the domestic film market, and before the official release of any new film, he will try his best to understand the relevant information of the film, and finally provide a valuable reference for theaters and even theaters.

The light cinema line is a cinema chain formed in recent years, and compared with the three major domestic cinema giants, the strength is still very weak.

It is precisely because of this that Light and Shadow must have the best service and the keenest sense of smell in order to lay a place of their own in this highly competitive market.

Li Le's responsibility is very heavy, and his sense of responsibility is also very strong, any new film is released in light and shadow, even if it seems to have no box office market, he will pay attention to it on the spot.

To put it simply, it's about paying attention to the audience's reaction.

Today is the first day of Lu Chen's first film work "A Chinese Ghost Story" in China, and because the Light and Shadow Theater received the charter of three theaters in advance, Li Le attaches great importance to it.

Li Le has a certain understanding of Lu Chen, and he still admires this young star who has risen rapidly like a comet in the entertainment industry and has both strength and idols.

Of course, admiration is admiration, Li Le will not say that he will increase the schedule of "A Chinese Ghost Story" in the light theater line, and he has conducted a serious investigation into the release of "A Chinese Ghost Story" in Xiangjiang.

The results of the investigation were beyond Li Le's expectations, and his colleagues and friends in Xiangjiang told him that the box office of "A Chinese Ghost Story" of over 100 million was completely real and credible, and there was basically no box office buying or fictitious box office.

In addition, the peripheral sales of "A Chinese Ghost Story" are also not mixed with water, and the sales miracle of 40 million+ has made the Xiangjiang industry exclaim incredible, not that no one has questioned it, but that there is no problem at all.

Unless it is a large and small theater in Xiangjiang that unites to make a fake, it is even more impossible!

At that time, Li Le was silent for a long time, and after smoking a whole pack of cigarettes, he submitted an investigation report and proposal to the theater executives, suggesting that the scheduling rate of "A Chinese Ghost Story" should be increased, and its peripheral products should be stocked in advance to cope with possible market sales.

In this document, Li Le can be said to have staked his reputation, if the theater chain follows his advice, and the result is very different or even completely opposite to his prediction, then his future in light and shadow is worrying.

Li Le actually doesn't need to do this at all, anyone who has been in a circle for decades should know how to pursue advantages and avoid disadvantages, and will not put himself in a passive and unfavorable situation.

But Li Le is gambling, betting that the box office market of "A Chinese Ghost Story" will explode, and once he is really counted, his status in the eyes of the theater executives will be greatly improved.

Li Le is not a gambler, he is using his keen sense of the market to decisively seize the opportunity.

Although the theater chain did not fully accept his suggestion in the end, "A Chinese Ghost Story" still exceeded 25% of the film scheduling rate of light and shadow, second only to "Battle of Vulcan", and at least one-third of the display cabinets in the peripheral stores were placed with "A Chinese Ghost Story" peripheral products.

Today is the first day of the release of "A Chinese Ghost Story", and the surging crowd of moviegoers made Li Le smell a hint of success, and those comments and evaluations of the film from all over the world are all enhancing his confidence little by little!

Of course, he knows that many of these audiences are Lu Chen's fans, and it has long been commonplace for fans to come to the theater to charter a venue to support celebrities, and it is far easier to get praise than ordinary audiences.

However, the objects that these fans and viewers are talking about are not only limited to the characters played by Lu Chen, but also have positive comments on the storyline, character characteristics and even special effects of the whole movie.

It's not easy!

It's a pity that the schedule of "A Chinese Ghost Story" is still a little less, otherwise today's box office results will be better!

Li Le thought to himself, and looked at the surrounding shops not far away.

I don't know how much of the peripherals of "A Chinese Ghost Story" can be sold.

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The first one is sent. (To be continued.) )