Compared with last year's 'Ginkgo Night' red carpet ceremony, this year's 'Ginkgo Night' is much larger, which can be seen in the preparation of the venue.

The cultural center is located on the side of the new district square, and the square, which usually holds tens of thousands of people, has been transformed into a gathering place for fans after intense construction, with many chairs and fitness equipment removed. From the entrance of the new district square to the main entrance of the cultural center, a total of 360 meters of passage is carpeted in red, flanked by sturdy stainless steel guardrails.

In order to facilitate the audience to witness the demeanor of celebrities and wealthy, the management committee of 'Ginkgo New District' specially built a stepped viewing platform on the square, and erected five large screens in the center and around the square, which was very thoughtful.

After noon on November 5, traffic control has begun to be implemented for one kilometer around the 'New District Square', and all vehicles will be detoured except for the necessary vehicles for transporting supplies and charity dinners.

At the same time, the entrances of the 'New District Square' began to be closed, and heavily armed internal security forces and public security officers set up posts to conduct strict security checks on tourists and staff entering and leaving the square.

For the Management Committee of the 'Ginkgo New Area', this is the penultimate large-scale activity before the 'Ginkgo New Area' was upgraded to a department-level economic development zone, and it is very beneficial to their future if it is done well. To this end, the officials of the management committee put down the shelves and did it themselves, so as to make this event a success!

In order to avoid accidents, strict security procedures are necessary, after all, tens of thousands of avid fans gather together, and the safety risks are unimaginable. Only by strictly controlling the items carried by fans entering the venue can the danger be minimized.

Starting from the morning of the 5th, all shops, hotels and restaurants in the 'Jinghu Scenic Area', 'Ginkgo Village' and even the entire 'Ginkgo New Area' are prohibited from selling alcoholic beverages to tourists.

According to the official bib of a media outlet, on the closing day of the 'Jinghu Wine Festival', it is quite interesting that the Jinghu area cannot buy or drink alcohol.

Of course, more media have given great affirmation to the practices of 'Jinghu Group' and 'Ginkgo New Area Management Committee', believing that this is a responsible and mature approach.

In fact, this is not the first initiative of the 'Ginkgo New District', and on the eve of some major foreign competitions, it has become customary to ban the sale of alcoholic beverages for one kilometer around the stadium.

In China, there is no such regulation in the law, but it is true that alcoholic beverages are prohibited in the venues of some large-scale concerts and competitions.

As soon as the sales restriction order came out, the celebratory atmosphere of the 'Ginkgo New Area' began to become stronger, and everyone felt a sense of urgency.

The media technicians who are setting up the machine and the OB truck in the square, and the reporters who are testing the line are also eye-catching to the tourists passing by.

As of 12 noon today, more than 200 popular stars have announced their participation in the red carpet ceremony tonight, and super-rich people including Ma Yun, Lin Jian, Li Yanhong and other super-rich people have also announced that they will walk the red carpet, which has caused the media and fans to go crazy.

Many people have already made up their minds to enter the venue early in the evening to grab a vantage point so that they can see the idols up close!

It is not very difficult to watch celebrities walk the red carpet, after all, there are at least seven or eight large-scale award ceremonies in Greater China every year, and celebrities will naturally do their best on such occasions.

But for the super-rich who have always kept a low profile, this experience is not much, so their fans are quite looking forward to it.

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Mango Satellite TV, Haizhou Satellite TV, Inspur Video and other units have been reporting on the preparations for the 'Ginkgo Night' since the hourly news broadcast at noon today, which shows the importance they attach to Cheng Dù.

In addition, including the scarf, website news, etc., are also detailed analysis of the front and back of the "Ginkgo Night", such as interviews with celebrities attending the dinner, revealing the heavyweight lots of this evening, and the new plan for the "Ginkgo Foundation" in 2013.

Now, 'Ginkgo Night' has become the largest and most watched charity dinner in China, not only the general public and fans are very interested in it, but also many celebrities in the entertainment industry and financial circles are also enthusiastically involved.

For a time, 'Ginkgo Night' and 'Ginkgo Foundation' became the hottest topics on the Internet, ranking among the top scarf topics.

Many celebrities took advantage of the shareholder trend of 'Ginkgo Night' to announce how they would devote themselves to charity on the Internet and win public attention.

In fact, Xiao Feng also understands that many celebrities and public figures may not really have a charitable heart, but for the sake of exposure and fans, many times it is just a show.

However, for this situation, Xiao Feng will not break the news in a big way, it will stab a big honeycomb. Xiao Feng doesn't care about some public figures' fake donations or fraudulent donations in other places, but on the 'Ginkgo Night', he has to take out real money!

In the past two 'Ginkgo Nights', the 'Ginkgo Foundation' has raised more than 500 million RMB from the financial and entertainment circles, which has laid a good foundation for the development of the foundation.

With the financial resources of the 'Jinghu Group' and the Xiao family, even if 1.02 billion RB is spent every year for charity, there will be no financial pressure. However, Xiao Feng still hopes to increase the scale and influence of the 'Ginkgo Foundation', and these public figures will have a great role.

For charity, money alone is not enough!

Taking the 'Ginkgo Foundation' as an example, Xiao Feng and Ms. Hua are more named within the foundation, and rarely ask about specific affairs in person. In order to put an end to the collusion between the management of the foundation and outsiders, and to swallow the fund's donations and management funds, it is crucial to introduce a sufficiently complete supervision mechanism.

In the past three years, the Ginkgo Foundation has launched a series of activities including 'Sunshine Milk Powder', 'Regaining Sight', and 'Nutritious Lunch', involving more than 100,000 people.

It is precisely because of the support of Ms. Hua, Xiao Feng and other celebrities that the 'Ginkgo Foundation' has received great attention from the media and the public at the beginning of its establishment, and its influence has increased dramatically.

In the process of the implementation of all projects, the media, women's federation organizations, local governments, etc. from all over the country participated in the activities free of charge, which not only saved a lot of office expenses for the 'Ginkgo Foundation', but also introduced a supervision mechanism, making the 'Ginkgo Foundation' a 'Sunshine Charity Foundation' in the eyes of the people!

Many people are also actively participating in the work of the 'Ginkgo Foundation' and acting as volunteers to help more people!

This is enough to make Xiao Feng work harder to push the 'Ginkgo Foundation' in a more open and transparent direction, and the resulting high-profile show is inevitable!

What's more, the 'Ginkgo Night' can also greatly enhance the popularity of the 'Jinghu Scenic Area' and bring more visitors to the scenic spot, which can be described as killing two birds with one stone.

In Xiao Feng's view, charity is never a matter of one person or one company, but needs to mobilize more forces to help people in need.

In a country like China, where the concept of philanthropy is not yet widespread, the implementation of philanthropy often requires more effort, but it should not be shy because it is difficult.

According to the long-term plan of the 'Ginkgo Foundation', Xiao Feng hopes that by 2020, the annual donation of the 'Ginkgo Foundation' will reach more than 10 billion RMB, which is actually only 2 billion US dollars smaller. Compared with the large charitable foundations in the world, which can easily reach tens of billions of dollars, such a scale is not outrageous.

Many domestic and foreign charitable foundations are more set up for reasonable tax avoidance, and often use various investments to make profits, and only then will they make real charitable investments. The 'Ginkgo Foundation' will never adopt this model, but as it is now, it mainly relies on the 'Jinghu Group', the Xiao family and fundraising to raise funds.

In a sense, the 'Ginkgo Foundation' can be regarded as a real charitable foundation!

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Since this morning, Yaozhou Airport has ushered in a busy flight take-off and landing, and various types of private business jets have packed the entire apron.

Compared to the opening of the 'Mirror Lake Wine Festival', this time the number of guests who came to participate in the 'Ginkgo Night' was more and higher, and the number of guests using private jets and chartering business jets was increasing.

In order to allow the VIPs to get better service, after the negotiation between the 'Jinghu Group' and Yaozhou Airport, the pick-up team drove directly onto the tarmac and left the airport directly with the guests.

For this reason, the media could not shoot the guests arriving at Yaozhou Airport at all, so they had to set up a long gun sprint near the parking lot of the 'Ginkgo New District' in an attempt to make heavy news.

However, the response of the 'Jinghu Group' was quite timely, and all the guests drove directly into the underground parking lot of the 'Jinghu Hotel', making the media reporters stare dryly.

Of course, in order to appease the dissatisfaction of the media, some brokerage companies still arranged for some of their artists to appear before the 'red carpet ceremony' and be interviewed by reporters, but this time was also wasted.

Because of the confidentiality of the whole process, Xiao Feng could only meet with some heavyweight guests inside the hotel, and could not meet them at the airport in person, and he had to apologize to them.

In the afternoon, guests from all walks of life arrived one after another, and they began to apply makeup and change dresses under the hands of makeup artists and image designers, and they were about to participate in the 'red carpet ceremony' that will be held soon.

Even Xiao Feng and Xu Mengyao are no exception, after all, this is his home field, and it is his most official appearance after being promoted to the richest man, so naturally he can't be sloppy at all.

Although I don't like to show very much, if the show can attract more people to pay attention to the 'Ginkgo Foundation' and help more vulnerable groups, Xiao Feng feels that it is worth it! (A good activity for pie in the sky, cool mobile phones are waiting for you to take!Follow up ~ Dian/Chinese network public account (WeChat add friends - add public account - enter qdread), participate immediately! Everyone has a prize, now immediately pay attention to qdread WeChat public account!) R1152