【Chapter 367】 The new rich
Under the leadership of Xiao Feng, Shou Dashan opened his eyes, feasted on all kinds of delicacies of the Xiao family, and even drank a few glasses of the good wine of the hundreds of years of cellaring, and returned with great pleasure! The program team of "A Bite of China" also took this opportunity to shoot a large number of precious video materials, which were edited and presented to the national audience.
At this point, the filming of the "Bite of China" program team in Ginkgo Village at this stage has come to an end, and they have temporarily evacuated to continue to look for more touching food stories in the land of China.
Of course, the withdrawal of the film crew does not mean that the scene in Ginkgo Village is over, and in the future, when the Xiao family makes zuò ham, bamboo shoots germinate in spring, and the harvest of matsutake mushrooms is expected, the program team will continue to send film crews to Ginkgo Village to shoot wonderful and touching pictures.
According to Shou Dashan's introduction, the "Bite of China" program group has a total of 12 film crews in all parts of the country to shoot and interview, the program filming span will be more than 15 months, is expected in 2012 in CCTV comprehensive channel, news channel and documentary channel grand launch.
In a sense, "A Bite of China" is CCTV's largest and most invested documentary blockbuster after "Talking about the Yangtze River", "Talking about the Yangtze River" and "Home Far Away"!
Now Xiao Feng is looking forward to the grand occasion after the release of the documentary!
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The arrival and departure of the program team did not bring much change to the life of the Xiao family and even Ginkgo Village, and the Jinghu system is still operating normally. Tourists from all over the country are enjoying the charm of early autumn in the Jinghu Scenic Area, and the number of media reporters appearing in Ginkgo Village is also rising.
With the approach of the National Day, it is a foregone conclusion that the Jinghu Scenic Area will usher in a large-scale passenger flow, and the media who care about the development of the Jinghu Scenic Area are curious, when tens of thousands of tourists pour into the Jinghu Scenic Area, what kind of grand occasion will it be?
Just Brilliant Travel Agencies, which organizes two tours of 50 people a day from the north. It has become one of the source places of tourists in the Jinghu Scenic Area!
Furthermore. The details of Xiao Feng's wedding are also constantly being revealed through some channels, and Xiao Feng's wealth and the size of the wedding with more than 5,000 guests alone are enough to attract a large number of media reporters to join in the fun.
The work of Xiao Feng's wedding planning committee has not been greatly affected, and the preparation of various materials is in an orderly manner. The construction of the main wedding venue is nearing completion!
In order to prepare for Xiao Feng's wedding. It's not just the Xiao family's whole family mobilization. Ginkgo Village, Jinghu System and even the partners are also working together to hold a lively and grand wedding.
After entering the second half of September, many villagers in Ginkgo Village began to spontaneously join the team of wedding preparations. Under the command of Xiao Jinhao, he participated in the preparation of banquet ingredients, the construction of the wine banquet hall, etc.; as for the rotating employees of the Jinghu system, they also took the initiative to give up their rest time, and instead of helping at the venue, they joined the sanitation and cleaning team organized by the villagers, making the Jinghu Scenic Area spotless inside and out; As for the partners of the Jinghu system, they are even more generous, and the New Century Hotel rented a full set of tables, chairs, benches, tableware, etc. for the wedding, and the team of Guò Xinxin Logistics arrived at the wedding site!
Such a grand and lively wedding preparation work naturally cannot hide from the eyes of tourists and reporters, and some netizens even posted live broadcasts on the Internet to report the progress of Xiao Feng's wedding in real time.
In these years, celebrities' every move has naturally attracted much attention!
Immediately afterwards, "Forbes Chinese Edition" dropped a bombshell in the disturbing public opinion, and released the 2010 Forbes rich list in advance, and Xiao Feng and the Xiao family were among them!
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As a world-renowned financial magazine, Forbes has become a vane of domestic billionaires since it began to publish the 'Forbes China Mainland Rich List' in 2005.
Although this list may not be 100% accurate due to various factors, it also reflects the asset trend of the top rich to a large extent, and has also become an important basis for domestic financial media to report.
Generally speaking, the release time of the 'Forbes China Mainland Rich List' is from October to November, and it is indeed rare to launch it in advance like this year!
The media are generally not too surprised that the beverage king of Jinshan City has become the richest man in China, after all, he is already a frequent visitor to the top ten, and his beverage empire has good benefits, so it is reasonable to become the richest man. As for the top 10 richest people, they are all familiar faces from previous years, and there has not been much change except for a slight change in ranking and assets.
The media pays more attention to the upstarts who have just entered the list this year, and the public opinion circle, like the entertainment industry, the emergence of newcomers will always attract more eyeballs.
Among them, the object of the media's focus is Xiao Feng, who made a fuss some time ago.
When Forbes magazine's interview with Xiao Feng came out, everyone realized that Xiao Feng was about to become a member of the 2010 mainland rich list, but no one expected that his ranking would be so high!
According to the professional analysis of Forbes magazine, two years ago, he was just an ordinary white-collar worker, and Xiao Feng, who was only 24 years old, had skyrocketing in assets and entered the top 100 list in one fell swoop!
Xiao Feng owns 51% of the equity of 'Jinghu Scenic Area', which is expected to receive more than 800,000 tourists in 2010, with a revenue of 400 million yuan and a profit of more than 100 million RBM. On paper, the scale of the 'Jinghu Scenic Area' is average, but today's Jinghu Scenic Area has no debts, and it has the right to develop tourism in an area of 160 square kilometers in the Jinghu area, which is itself a hen that lays golden eggs.
Professional institutions give Xiao Feng an evaluation of 1 billion yuan of equity in his hands, as long as Xiao Feng is willing to sell the equity in his hands, someone in the capital market will take over!
Of course, for Xiao Feng's huge assets, the equity of 'Jinghu Scenic Area' is just the tip of the iceberg!
As the foundation of Xiao Feng's asset empire, 'Jinghu Ranch' now has more than 20,000 Holstein cows with an average daily output of 50 kilograms of high-quality fresh milk, which can bring more than 1,000 tons of fresh milk and 5 million yuan of income to Xiao Feng every day, and after the high-quality beef cattle of Jinghu Ranch have been rated by the U.S. Department of Agriculture, the average price of beef cattle sold is 10,000 US dollars, and the total price of more than 20,000 Angus cattle in Jinghu Ranch alone exceeds 200 million US dollars!
After a complex assessment, Jinghu Ranch's existing assets, development potential, and more than 100 square kilometers of high-quality pasture were assessed at 7 billion RMB, which is generally considered to be low by professional institutions.
After all, in 2010, the sales of fresh milk alone could reach 2 billion RMB, bringing more than 1.5 billion net profits to the ranch, and the value of its assets is clear at a glance!
And Xiao Feng's other heavyweight asset is 'Jinghu Dairy', which is the ultimate reason why Xiao Feng broke into the top 100 of the Forbes mainland rich list.
Jinghu Dairy, which was put into operation on the National Day in 2009, has achieved a cumulative output value of 3 billion RMB and a profit of an astonishing 1.5 billion yuan in the past year, which is a leader among domestic milk companies. According to the market table and development potential of 'Jinghu Dairy', Forbes magazine has set a value of 10 billion for 'Jinghu Dairy'.
Although Xiao Feng's companies are all emerging enterprises that have only been established for less than two years, they all have good development potential and are highly sought after in the capital market. Therefore, Forbes set a total worth of 18 billion for Xiao Feng, and did not receive much doubt.
In this way, Xiao Feng rushed from obscurity to the top 100 of the 'Forbes Huaxia Mainland Rich List', ranking 25th, becoming one of the richest small groups of people in the entire republic!
At the same time, Xiao Feng also became the first post-80s billionaire on the rich list, becoming the most dazzling star on the entire list.
At the same time as Xiao Feng's infinite scenery, the Xiao family also appeared in front of the public for the first time, owning 9% of the shares of 'Jinghu Company', 'Xiao Family Farm', 'Ginkgo Biloba Specialties' and 'Xiao Family Food' and a series of enterprises, the total assets of which were evaluated by professionals from Forbes as 3 billion RMB, breaking into the top 400 of the rich list!
After the announcement of the rich list, the entire Ginkgo Village has become a lot more lively, and financial media reporters from all over the country hope to be able to interview the main members of the Xiao family or Xiao Feng, after all, the rise of the new rich family is more popular with readers and audiences.
In the 30 years of reform and opening up, the Chinese people's desire for wealth has changed dramatically from disdain to pursuit, and the rich who have risen from the grassroots will become wealth heroes in the eyes of ordinary people.
Not to mention Xiao Feng's youth, the Xiao family has accumulated such a huge wealth in just two years from the backward mountainous areas of northwest Yunnan relying on green agricultural products and food industry, which is very interesting.
On the entire list, there are only a few wealthy families related to the agricultural industry, and most of these families are involved in finance, real estate, metal smelting, energy and other industries, which are completely different from pure agricultural families like the Xiao family.
The birth of the Xiao family has also made many capitals pay attention to the fact that investing in agriculture is not impossible, the key is to find the right direction and entry point, and small industries can also become bigger!
The announcement of the 'Forbes China Mainland Rich List' coupled with Xiao Feng's approaching wedding date has made Xiao Feng the darling of the media in recent days, and various reports about him have been overwhelming.
Xiao Feng's youth, rapid rise and sister-brother marriage have become topics of conversation among the media and ordinary people, and photos of tourists and Xiao Feng have also begun to circulate wildly on the Internet, and some specious rumors are also flying all over the sky, making people dazzled!
In the midst of this chaos, the National Day is approaching, and the entire Ginkgo Village is plunged into a moment of tranquility before ......the war!
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