The official release of "A Chinese Ghost Story" was on Tuesday, February 21. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

And just yesterday, "Painted Skin", as the biggest competitor, announced the box office of the first week.

In a total of 6 days from the 14th to the 19th, this movie jointly produced by Huaguan Pictures and Xingyi Entertainment has accumulated 36.77 million, and the results are quite dazzling.

In the past decade, Hong Kong's local films have been in a very bad situation under the impact of Hollywood blockbusters, with a large number of film and television production companies going out of business, and the outflow of talents from the industry, and few good box office results.

Although "Painted Skin" is a co-production, it is promoted under the banner of Hong Kong production, so the first-week box office result of 36.77 million has set a new record for Hong Kong films in the past three years.

Huaguan Pictures and Xingyi Entertainment naturally celebrated, and even Jiang Wei, who was forced to apologize because of the public anger caused by scolding Wang Dong, also became active again on the blog, and posted several show-off blog posts in a row, and the spring breeze was very proud.

It's just that the masses who don't know the truth will think that the results of "Painted Skin" are very good, and the box office in Hong Kong will break the 100 million mark just around the corner, but the industry that knows the inside story has a very different view.

The results of "Painted Skin" in the first three days of its release are indeed eye-catching, and the box office of 24.45 million is incomparable to its peers, showing a skyrocketing trend of hegemony.

However, on February 17, the box office of "Painted Skin" dropped sharply to 4.27 million, a decrease of nearly 50% compared with the 16th!

On February 18, the box office of "Painted Skin" was 3.2 million, which continued to fall sharply.

It didn't improve until the 19th, and the box office of 4.85 million showed a trend of stopping the decline and rebounding, accumulating 36.77 million in the first week, and then maintaining around 5 million on the 20th.

On the surface, it looks very good, with a box office of 5 million a day, many movies produced in Xiangjiang may not be able to reach it in a few weeks after they are released, and they can still crush Hong Kong films released at the same time.

However, an insider revealed that since the 19th, Huaguan Pictures and Xingyi Entertainment have taken action to support the market.

To put it bluntly, it is to buy the box office.

The so-called box office buying refers to the unfair competition method adopted by the producers of some films in order to create the illusion of high box office and squeeze out competing films in the same period, that is, the film company pays for a large number of movie tickets, and then gives them to the audience in the form of gifts and low-price sales.

Since theater scheduling is a scarce resource, "buying box office" creates false box office figures, which will not only mislead the audience to choose, but also squeeze the number of other films.

The phenomenon of buying box office is in Xiangjiang, and more in China, and the source is still in Hollywood, USA, which belongs to the unspoken rules of the film industry, and everyone knows it.

bought a box office of only 5 million, the real box office can be imagined, the most important thing is that "Painted Skin" has received a flood of bad reviews on the Internet, and the follow-up box office results are worrying.

And at this critical moment, "A Chinese Ghost Story" was released.

There is no need to say much about the competition between "A Chinese Ghost Story" and "Painted Skin", both films are adapted from Pu Songling's "Strange Tales from Liaozhai", first of all, they are similar in subject matter, and they both belong to fantasy and ghost films.

And there are other grievances between the two sides.

"A Chinese Ghost Story" was released a week later than "Painted Skin", and the two are naturally like Mars hitting the earth, which is quite eye-catching in the industry and is one of the hot topics in the circle.

Many insiders believe that it is impossible for "A Chinese Ghost Story" to defeat "Painted Skin" at the box office, first of all, the investment difference between the two is several times, and the cast is that the latter is stronger than the former in terms of quantity.

As for the most important publicity, "Painted Skin" crushed "A Chinese Ghost Story" in all aspects, which can be seen from the premieres of the two films, if "A Chinese Ghost Story" was not stained with the light of Liu Gangsheng and Shi Fang, it is estimated that not many media would have made a large-scale report.

In addition, there is another key point, "Painted Skin" took the lead and consumed a large part of the box office potential, which naturally gave the same type of "A Chinese Ghost Story" great box office pressure - everyone has seen a film like this, and if you pay for it, you really have to think about it, and the money in anyone's pocket is not blown by the wind.

In the end, "Painted Skin" will 100% squeeze "A Chinese Ghost Story" by buying the box office, so the situation faced by the latter is very grim, and some professionals infer that the box office of "A Chinese Ghost Story" in Hong Kong should normally be between 15 million and 25 million.

The real decisive battle between the two sides will take place in the interior of the mainland.

Regardless of public opinion in the industry, "A Chinese Ghost Story" landed in major theaters in Xiangjiang on time.

The schedule of "A Chinese Ghost Story" on that day was 18.75%, which was less than the 20% estimated a few days ago, and the reason was naturally the malicious squeeze of competitors.

The 18.75% film schedule can't be said to be too bad, but compared with "Painted Skin", it is undoubtedly a big difference.

As for reservations, the online and telephone reservations of "A Chinese Ghost Story" are also not satisfactory, and only 20,000 tickets have been booked from the premiere to the 21st.

……

"Ah Hui, I'm downstairs with you. ”

Qi Zihao pinched his phone, lowered his voice and asked, "You, when can you come down?"

He was very nervous, his palms were sweaty, and he tried his best not to let his voice tremble, and his slightly strange appearance made the passing aunt cast a strange look at him.

Qi Zihao didn't notice it at all, all his attention was on his mobile phone.

He was worried that Ah Hui would miss the appointment.

Qi Zihao is a sophomore at Mingde High School in Kowloon, and he recently fell in love with a freshman in high school.

Qi Zihao's family background is ordinary, he looks white and clean, although he is not handsome, and his appearance is not very bad, but his personality is a little introverted and cowardly, so he has not held hands with any girl until now.

And chasing girls, you must be bold and thick-skinned!

Qi Zihao likes Jiahui very much, so with the encouragement of his good friend, he mustered up the courage to pursue Jiahui.

The sad thing is that there is no shortage of suitors for a good-looking student like Jiahui, and he is not amazing because of his clumsy words, so so far, I can only say that there is some hope, and he is at least three streets away from success.

Tonight is the first time Qi Zihao has asked Jiahui to come out, although the latter agreed, but before he saw anyone, Qi Zihao was still entangled in his heart.

"Why are you here so soon?"

Fortunately, Jiahui didn't regret it, she said on her phone: "Then give me another 10 minutes, okay?"

Qi Zihao suddenly received amnesty, and hurriedly said: "No... No problem, 100 minutes!"

Jiahui couldn't help but laugh in the microphone, which made Qi Zihao's face flush, and he couldn't wait to slap himself - it's too embarrassing!

ended the call, Qi Zihao scratched his head in annoyance.

He had a feeling that he could be successful and it was all up to his performance tonight.

As a result, they lost one point first.

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The first one is sent. (To be continued.) )