Since the birth of cinema, this industry born for entertainment has acquired a huge scale to this day. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In 2016, the global box office was $45 billion, but this is only a part of the film industry, which is more than $200 billion and continues to grow.

In the past decade, the domestic film industry has flourished, the market has become larger and larger, the box office has not lost to the United States, and domestic films are no longer defeated by Hollywood films, and they have grabbed a considerable piece of the cake.

But in many ways, there is still a huge gap between domestic movies and Hollywood blockbusters, and the most typical is undoubtedly movie peripheral products.

Many Hollywood movies, especially comic book blockbusters, only account for 15-25% of the total revenue at the box office, and most of the value is generated by peripheral products, brand licensing, and copyright transfers, which are surprisingly profitable.

For example, the net profit of movie peripheral products can reach 50-60%, which is much more than the box office share, but domestic films have not made achievements in this area for a long time, although there are also many films that have launched some peripherals, often with dismal sales, and over time, domestic film companies have basically given up on this piece.

The reasons for this are complicated.

And this phenomenon was broken by "A Chinese Ghost Story" last year, and the sales of "A Chinese Ghost Story" peripheral products exceeded 100 million, and there was an earthquake in the industry at that time, which made many people cast their eyes on it.

"Youth Jianghu Xing", which was released in the summer, launched a lot of peripheral products, but the movie failed miserably at the box office and the audience's reputation was bad, and even these peripheral products were backlogged in the warehouse, and finally cleared at a loss.

What everyone didn't expect was that the first part of "Smiling Proud Jianghu" produced by Chenfei Media, in the unfavorable market situation, not only spent tens of millions of dollars on publicity, but also invested heavily in peripheral products, and appeared in the stores of major theaters on the first day of release.

Many insiders think that Lu Chen was carried away by the success of "A Chinese Ghost Story", and when the market reputation of martial arts films has been ruined, he dares to spend money on peripherals, which is simply throwing money into the water.

turned out to be a slap in the face of these people, the peripheral sales of "Smiling Proud Jianghu" continued to soar with the growth of the box office, breaking the record of "A Chinese Ghost Story" in just 8 days, and breaking the record of "A Chinese Ghost Story" is not a problem at all.

Among the peripheral products of "Smiling Proud Jianghu", the best-selling is the mobile phone case, and a total of 1.5 million martial arts mobile phone cases adapted to the current popular smart phones have been sold, and according to the average price of 28 yuan / piece, this piece alone has achieved sales of 42 million.

And everyone knows that the manufacturing cost of products like mobile phone sleeves is very low, even if you add the share to the surrounding stores, Chenfei Media can earn at least 30 million!

There are also figurines, stationery, toys, simulation props, etc., which are so profitable that they are simply eye-catching.

Peers are looking at their eyes and heartbeats, and at the same time looking for answers.

Why is Lu Chen's movie so successful, and why is "Smiling Proud Jianghu" a big hit?

"First of all, be confident..."

In a private club in the capital, when Li Mushi asked Lu Chen this question curiously, his answer was very simple: "If you don't have confidence, how can you succeed." ”

In terms of peripheral products, domestic films have never been confident, because there are too many examples of failure, which leads to the producers not daring to invest in this and not paying attention to it.

The habitual concept of domestic filmmakers is that the movie periphery or something, that is the world of Hollywood blockbusters, and it is enough for the domestic periphery to be familiar with the meaning, and over time everyone is accustomed to it.

But Lu Chen's thoughts are different, he attaches great importance to the part of the movie periphery, and he is also willing to invest in it.

For example, the design of peripheral products is invited to the best team of designers in China, and the processing and manufacturing are also outsourced to related enterprises with first-class strength and technical level.

Like a doll figure, there are a few dollars for a few dollars, dozens of dollars have dozens of dollars, and the cost of hundreds of dollars is not unusual, and the number of production is also critical.

Lu Chen is willing to spend money, and he dares to spend money, so whether it is "A Chinese Ghost Story" or "Smiling Proud Jianghu", the peripheral products launched can be comparable to the peripherals of Hollywood blockbusters in terms of quality.

Like a mobile phone case priced at 28 yuan, the material is the best plastic, non-toxic and environmentally friendly, first-class, and the most advanced technology is used for printing, which can ensure that the pattern will not fade for 5 years.

Although the cost is very high, Chenfei Media ordered 5 million in one order, which was naturally diluted.

And most of the people who are willing to pay money on the periphery are real fans, but even if they are real fans, they are not money bags that can be fooled casually, and they can naturally distinguish a product without care.

Therefore, the big sales around "Smiling Proud Jianghu" are not a fluke, first of all, based on Lu Chen's confidence in the box office of the movie, dare to invest and dare to spend money, and get the corresponding returns.

Other film companies may not have such courage.

"The peripheral sales exceeded 100 million, and the box office was almost 1 billion..."

Although Li Mushi is from a family and holds a NASDAQ-listed company in her hand, she can't help but feel red: "With brand authorization or something, it can eventually have 2 billion, ten times the output!"

"It's just a movie, I want to start a studio..."

Chen Fei'er said with a smile: "Sister Mu Shi, your crowdfunding network is no worse than any domestic film company." ”

Li Mushi shook her head and said: "The market value may be comparable, but the profit is really not good, the competition is too great." ”

After the successful listing of the crowdfunding network on the NASDAQ, the same type of website companies have sprung up like mushrooms, although the former occupies more than half of the market share, but the competitive pressure is also extremely great.

The result of fierce competition is the decline in profits, and in order to ensure market share, the investment must not be less, and the profit is really not as good as Chenfei Media.

Spit out the bitterness, Li Mushi's beautiful eyes fluttered, fell on Lu Chen's face, and said: "Mr. Lu, you are a shareholder of the crowdfunding network, you can't do dividends and not do things, right?

Lu Chen spread his hands: "What new tricks can I have, I have long since left it." ”

Li Mushi was unreasonable: "That's not good, don't you have a lot of ideas? Give me another idea for a new industry that can be listed, then I'll let you go today!"

Lu Chen was speechless - really he was an omnipotent god?

Still, he really had some ideas.

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