【Chapter 897】 Generosity (Subscription Requested!)

In the auction of 'Ginkgo Night', because of the protection of cultural relics, the guests did not arrange valuable artworks for auction, and even Xiao Feng did not take out his own collection.

After all, once it comes to the issue of cultural relics, especially some national treasures, it is quite sensitive, even if Xiao Feng and the Xu family are powerful, they don't want to cause trouble in these matters.

Therefore, most of the items that appear in today's auction are some items with special significance and low value, including all the Manchester United players during the Treble of Becky, as well as the Manchester United jersey signed by Sir Alex Ferguson, Kobe Bryant's All-Star Game boots, Victoria's debut album, etc., which also made the fans at the scene respond enthusiastically.

Super-rich people like George and Little Brother Ma have also come up with some works of modern artists, although the value is not comparable to those top artworks, but they also have considerable room for appreciation.

Some rich people and celebrities who dealt with Xiao Feng for the first time couldn't figure out Xiao Feng's hobbies, so they chose some well-made handicrafts in a moderate way, which can be regarded as painstaking.

In any case, under the encouragement of Hart, the sotheby's ace auctioneer known as the 'white glove', the atmosphere at the scene was quite enthusiastic, and the guests on the scene were all vying to bid.

Although everyone is not a bad person, everyone also knows that this kind of occasion needs to be stopped in moderation, and not to be red in the face and hurt the harmony because of some good things that they like together. Otherwise, it will not give face to the master and will be disgraced in front of the whole world.

Therefore, the whole auction went quite smoothly, and the atmosphere between the guests was quite harmonious, and there was no such thing as the usual commercial auctions.

Towards 10:30 p.m., all lots had been sold, and no first-class lots had been sold, raising more than $3 million in total. That's a lot of money. George's charity auction in New York was only a few hundred thousand dollars, and Ginkgo Night was much bigger!

Of course, in addition to the charity auction, the guests who came to participate in the 'Ginkgo Night' also pledged to donate various amounts to the 'Ginkgo Foundation' according to their own financial resources and financial arrangements on hand.

This is the main way for the Ginkgo Foundation to receive donations, if it is a charity auction alone. The annual expenditure of more than 2 billion RMB from the 'Ginkgo Foundation' is simply not able to raise.

This time, Xiao Ma, Liu Yonghao and domestic entertainment stars, needless to say, they have always been staunch supporters of the 'Ginkgo Foundation', and this time's 'Ginkgo Night' has donated more than 3 billion RMB to the foundation.

Among them, Xiao Ma and Lin Jian are the largest, with a full 500 million RMB each, which reflects their net worth on the Forbes rich list,......。

Zhong Lili is the only daughter of Zhong Qinghou, the king of Chinese beverages. She is also the sole heir to Zhong Qinghou's $10 billion assets, and she ranked among the top ten young richest people in Asia in the 2013 Forbes rich list with a net worth of $2 billion.

If it weren't for Xiao Feng's birth, Zhong Lili, who was born in 82, was actually the richest young man in China along with Lin Sicong. But now, Zhong Lili can only pay tribute to Xiao Feng, who is 4 years younger than herself, after all, it is not easy to be able to kill among thousands of troops.

Zhong Lili, Liu Su and Xu Mengyao, who have a background in studying in the United States, have an age difference of only three years. Similar backgrounds and ages make it easy for them to talk about and quickly become good friends.

Liu Su and Zhong Lili were also passionate about philanthropy. However, because of their identity and age, they are always unable to invest more time and energy, and the strong rise of the 'Ginkgo Foundation' has also allowed them to find a suitable channel.

In addition to these rich people, Xiao Feng's celebrity friends are all generous, each of them is a big sum of three or five million, especially Zhou Fa and Chen Long, who have taken out 10 million RMB.

Although the number of donations from celebrities is slightly smaller. But Xiao Feng also knows that they have done their best, not to mention that these stars have more influence among the public, and with their support, the actions of the 'Ginkgo Foundation' in China will receive more support.

Today, most of the donations of the 'Ginkgo Foundation' come from charity auctions, private donations, and transfers from Xiao Feng and the 'Jinghu Group'. Donations from the public are not accepted. The main task of the 'Ginkgo Foundation' is to spend these funds better and faster to help more vulnerable people in need.

In addition to the guests from China, the guests from Europe and the United States are not stingy, three and a half million dollars are just waiting for leisure, millions of dollars are also common, and the bigger ones are also surprising.

Mr. and Mrs. Becky donated $5 million to the 'Ginkgo Foundation', which is not a small amount for the Becky family, which is less than $500 million and needs a lot of money every year. The Ginkgo Foundation's support is not small, $5 million has exceeded 30 million RMB, which is a lot of money for him who has not yet been able to inherit shares from the family, and as for Kroenke and George, the two super-rich people, the amount of $10 million is just a drizzle.

In the end, 'Ginkgo Night' has raised more than $40 million in donations, which also reflects the huge influence of 'Jinghu Group' and Xiao Feng in the United States to a certain extent.

Of course, these rich people are not hot-headed and casually invest money, but they are just coming for Xiao Feng, the 'richest man in China', and they have now had relevant interest entanglements with the 'Jinghu Group', and a little donation is nothing.

Most of the rich people who come to Ginkgo Night have already sent their thoroughbreds to the 'Dream Racecourse', and they don't expect their horses to surpass the 'Black Miracle', but if they can breed them, they can't match the $1.8 million. They are willing to donate the money to the 'Ginkgo Foundation', just to show their faces in front of Xiao Feng.

I have to say that this very vague and tactful way is also very slippery, and when Xiao Feng looked at the donation list, he also had to take a little care of these rich thoroughbreds.

In addition, including Kroenke, George, and Smith. It's all because of a lot of cooperation with the 'Jinghu Group', and it's normal to get closer to Xiao Feng in this way.

Kroenke is a sports mogul, but he also owns shares in 100 supermarkets and shopping malls in the United States, and the popularity of various organic ingredients in the 'Mirror Lake Group' has made him see more business opportunities. As long as the 'miracle farm' can produce output, it is possible to stimulate the sales of its own supermarkets. That's not something that can be compared to one or two million dollars.

Smith's 'Wharton Food Group' still looks up to the top ingredients and fine wines produced by the 'Mirror Lake Group' to support the scene, and he is naturally not far behind. In the past 2013, the Wharton Group has purchased a total of 500 million US dollars of food ingredients from the Mirror Lake Group, and has obtained 800 million US dollars in revenue in the United States and European markets, with a net profit of 200 million US dollars!

Although $200 million is a tiny fraction of Walmart's hundreds of billions of dollars in sales, Smith's ability has earned him family recognition and laid more groundwork for him to wield more power.

As for George, don't look at the cooperation between the Morgan family and the 'Mirror Lake Group' is not much, but it is quite important. It is also normal for him to give the 'Ginkgo Foundation's support of 10 million US dollars.

In addition, the accountants and lawyers needed by the 'Mirror Lake Group' and the Xiao family to purchase real estate in the United States are all from firms close to the Morgan family,......。

There is another reason, that is, the Xiao family has brought a lot of orders to Gulfstream, and as Gulfstream's senior vice president of global marketing, George has to say something about it both in public and private.

The last time he came to Dream Ranch, George received an order for three Gulfstream G650s. This time, the tycoons from Huaxia have placed an additional order for 5 Gulfstream G650s. Let George be so happy that he can't keep his mouth shut!

With the orders of these super-rich people, the market of Gulfstream in China and even the Asia-Pacific region has been completely opened, George's performance has won the affirmation of the family, and the position of the successor is becoming more and more unshakable.

In the world, the hustle and bustle is profitable, even foreigners are no exception.

Mr. and Mrs. Xiaobei retired in Xiaobei. When Hollywood's career has not been able to open up for a long time, family income comes more from business activities. Victoria is a smart person, and she has long been interested in the huge market of Huaxia, don't you see that Xiaobei's advertising in Huaxia has continued to increase in the past two years?

With Xiao Feng as a bridge, Xiaobei and his wife can naturally brush up their presence in front of Chinese fans and the public. This also laid the groundwork for Xiaobei to enter the Chinese market in the future.

You must know that the number of Chinese people who have noticed the 'Ginkgo Night' will not be less than 200 million, which is undoubtedly a huge and terrifying number for Europeans and Americans who describe their population in millions.

In addition to the entanglement of interests, another important reason why these foreigners are so happy to pay money is that the website of the 'Ginkgo Foundation' has an open and transparent fee schedule, and all the flow of funds has clear traces. Anyone with a discerning eye knows that this is a charity with standardized operations and no cats, which allows these Europeans and Americans to abandon prejudices between countries and invest money.

For various reasons, the fundraising action of the 'Ginkgo Foundation' this time went very smoothly, and even Xiao Feng was quite surprised by the funds raised!

After seeing off the guests who participated in the charity night, Xiao Feng immediately announced the details of the fundraising on his scarf, and informed the media present of the results.

At this time, it was only half past eleven in the evening Pacific time, that is, half past eight in the morning in China, and netizens who were at work were quite shocked when they saw this news.

The wealthy and celebrities of China jointly donated 2 billion RMB, the Xiao family donated 1 billion RMB, and foreign friends donated a total of 40 million US dollars, which still made everyone excited.

In the past, Chinese people were accustomed to seeing the scene of Chinese officials and charities donating money to foreign disaster areas and vulnerable groups, and they were also accustomed to the style of foreign enterprises grabbing huge profits in China and not pulling out a dime.

According to the announcement of Xiao Feng and the official bishop of the 'Ginkgo Foundation', these funds will be arranged from the second half of 2014 to increase the assistance to women, children and the elderly in poor areas in the central and western regions, and help poor students who are newly admitted to the bachelor's degree or above,......。

With billions of RMB spent on charity every year, the Ginkgo Foundation has successfully surpassed some official institutions and become the first choice for the best charity in the minds of the Chinese people.

Recently, many tourists who travel to the 'Jinghu Scenic Area' are proud to take a group photo at the entrance of the headquarters of the 'Ginkgo Foundation' and in front of the Xiao family's old residence. For ordinary people, they can't donate to the 'Ginkgo Foundation', but it is an honor to be able to take pictures in such a special place.

As the Ginkgo Foundation supports more and more poor students and rural students in colleges and universities across the country, many college students have begun to use their spare time to join the ranks of volunteers of the Ginkgo Foundation to help the staff of the Foundation do what they can.

This change is also very gratifying to Xiao Feng and Ms. Hua and other senior executives, after all, the power of the 'Ginkgo Foundation' alone cannot handle more and more donations and affairs, and charity requires the joint efforts of the whole society.

In this way, the 'Ginkgo Foundation' has gradually formed a tradition of self-raising and socialization of donations, and it has been well maintained.

After Xiao Feng released the scarf, the Chinese celebrities and tycoons who came to participate in the 'Ginkgo Night' also forwarded and commented on Xiao Feng's scarf, which made more Chinese netizens see it.

Immediately afterwards, the media from Huaxia also announced it on the official bib, and continued to make heavy recommendations on the website, which suddenly made 'Ginkgo Night' a hot spot for Qiandu searches.

You know, these are the main forces of the Wave Bib, Penguin Bib and the portal, their fans cover more than 400 million, and the active users will not be less than 300 million!

For a while, half of China knew about the feat of 'Ginkgo Night', and the photo of Xiao Feng standing at the door of the 'Dream Hotel' and smiling to welcome guests became the biggest news.

In a short time, the 'Ginkgo Night', which had already attracted much attention, won full applause, and the comments of the donors were like a spring, which further enhanced the reputation of the 'Ginkgo Foundation' in China.

Among them, the Xiao family, which has contributed the most, has won the unanimous recognition of domestic netizens, believing that they are in stark contrast to many rich people who are not benevolent, and in turn have further promoted the hot sales of 'Jinghu Group' products.

In a sense, billions of charitable donations every year are only a very small part of the huge profits of the 'Mirror Lake Group'! (To be continued......

PS: PS: 300 monthly passes, thank you, folks, and have a great weekend!