In October 1995, the heat in Beijing had dissipated, and the aftermath of the National Day was especially there.

But for people in the supermarket chain industry in Beijing, this autumn is not so wonderful. The reason is very simple, in just one week, the United States Warmar Group and the European I Group have announced that they will officially enter the market, and their preferred city is the capital of China!

Moreover, what shocked them even more was that the two major groups had already purchased the store when they announced their entry into the Chinese market, the I Group landed near the International Exhibition Center of the Northeast Third Ring Road, and the Vorma Group was located on the side of the South City Third Ring Road in Beijing.

Although the store is still in the stage of renovation and purchase, the retail enterprises in Beijing have already felt the huge pressure from the two major groups. How many wolves have been shouted, this time the wolves are really coming!

The high-profile entry of the American Warmar Group and the European i Group has caused quite a stir among the citizens of Beijing. As Chinese people living in the capital of China, it can be said that they are the first group of people in China to see shijie, and their relatively generous income and benefits also make them have more spare money in their hands to spend than residents in second- and third-tier cities. And for imported goods, "they also have a higher spending power."

Citizens are excited to have two more good places to shop, but for many supermarket chains in Beijing, it is like a mourning.

The combined turnover of the two giants of the Shijie supermarket chain in East China is close to $200 billion, while in 1995 China's GDP was less than $800 billion.

Whether it is the channel of entering the goods, or the scale of the goods, whether it is the quality of service, or the service attitude, whether it is the strength of its own funds, or the ability to borrow from the bank, these supermarket chain enterprises in Beijing believe that they cannot compare with these two giants. What's more, "everyone knows that once something goes wrong, the government's attitude towards these two giants" is definitely to raise the board high and then gently put it down. And if these supermarket chains in Beijing are replaced, "if there is no one to shelter, it will definitely be beaten to death!"

For a time, the retail industry in the capital was "full of rumors and trees!"

It was a Sunday morning, Fang Mingyuan and Lin Rong strolled through the streets of the capital, after returning from Finland, Nokia Group soon sent a delegation led by the group's directors to "conduct a detailed investigation of the investment environment in Qinxi Province" Fang Mingyuan naturally wanted to come forward to receive them. The delegation was warmly received by the Qinxi Provincial Party Committee and Provincial Government, and the Fengyuan Municipal Party Committee and Municipal Government in Fengyuan City.

These leaders are keenly aware that as an internationally renowned communication equipment manufacturer, if Nokia Group can invest in Qinxi Province, it can play an extremely key role in driving the related industries in Qinxi Province. Thus forming a large-scale parts supply chain. This is now in Qinxi Province, many under-started electronic enterprises, tantamount to sending charcoal in the snow!

Moreover, what these leaders attach more importance to is the exemplary effect brought about by the Nokia Group's landing in Qinxi Province! The investment of the Kwok's Shipping Group in Qinxi Province in those years attracted many Hong Kong enterprises to come and invest.

If Nokia Group can now land in Qinxi Province, it will also play an exemplary role for enterprises in developed countries in Europe and the United States! I believe that after Nokia Group's investment is indeed landed, it will attract a new wave of foreign investment!

This result, for these leaders of Sensi Province, "is undoubtedly a hot political achievement!"

Therefore, the Qinxi Provincial Government Department was extremely enthusiastic about the arrival of the Nokia delegation, "If it weren't for Fang Mingyuan pouring a lot of cold water from it, I'm afraid it would really have made an over-standard reception scene."

Fortunately, these leaders of Qinxi Province also understood that the arrival of the Nokia Group's inspection delegation was "the Fang family's first responsibility!" and the Nokia Group's intended cooperation object was also the Fang family!

Finally sent the satisfied delegation back to the plane, and Su Huandong called Fang Mingyuan to the capital.

The arrival of the Nokia Group delegation "has already alarmed the capital, and for the communication industry, I don't know how many are staring at this piece of fat, and I can't wait to swallow it all." It's just that these mobile phone manufacturers in Europe and the United States have a very clear attitude, that is, they want to buy mobile phones, and there is no problem, but when it comes to introducing jishu, the head shakes faster than a rattle! Not to mention companies with well-known brands such as Motorola, Ericsson, and Nokia, even those second- and third-tier enterprises." Occasionally, one or two companies loosen their mouths a little, and they also offer a jaw-dropping sky-high price!

This time, Fang Mingyuan not only acquired a complete set of mobile phone manufacturing jishu and equipment from Nokia Group, but also reached an intention with Nokia Group to jointly produce in China, which immediately shook the top management.

Although it is said that the mobile phone manufacturing jishu sold by Nokia Group is already facing elimination for Nokia Group, it is still competitive for the global communications industry. The current production jishu of some second- and third-tier enterprises, in some indicators, is not as good as it!

So I used my brains when I recognized it......

Fang Mingyuan and Lin Rong stood on the sidewalk three or four hundred meters away from the International Exhibition Center. Not far behind them, Chen Zhong and two middle-aged men were silently smoking cigarettes.

Not far ahead, there is a four-story building on the first store of i Group in China, "adjacent to the International Exhibition Center." I have to admit that I Group chose a good location. It is located next to the highway leading to the airport in the capital and is surrounded by residential areas. The International Exhibition Center has held various exhibitions every now and then, attracting a large number of visitors from all over the capital. After watching the exhibition, most of these people will stop by the supermarket next to it. Although it is said that it is not necessary to buy anything, it has quickly made the popularity of the i Group known.

This piece of treasure land" Fang Mingyuan had also thought about it at the beginning, but it was only an international exhibition center, and he had always been reluctant to transfer it. In this way, with the completion of the layout of Carrefour supermarket in the main urban area of Beijing, Fang Mingyuan naturally didn't care about it.

Today, i Group's first store in Huaxia will be officially opened. The street outside the door was already full of Chinese people waiting for the moment when the store door opened, densely packed, with thousands of people. To this end, the Beijing Police Bureau dispatched a large number of police forces to maintain order "to ensure that no accidents occur in this process."

"There are so many people!", Lin Rong said slightly. Such a spectacular crowd "among domestic enterprises" I am afraid that except for Carrefour supermarket, which can be seen when the first store in a first-tier city in China opens, I am afraid that other companies will be difficult to achieve such a scale.

Fang Mingyuan didn't think so, in fact, he had already been mentally prepared for this situation. Chinese people are curious, this is the first time that a foreign supermarket chain has entered China, and everyone wants to see how this foreigner runs a supermarket, and what is the difference between it and the supermarket in China, so it will gather so many people!

Ten years later, when Lotte Mart, the largest supermarket chain in South Korea, entered China, it would be completely uneventful. To be honest, if it weren't for the chance to arrive later, Fang Mingyuan wouldn't have known that the Lotte Mart he had been to a few times was a stick company.

"Mingyuan: "You said that the CEOs of those retail companies in the capital, will their faces turn green when they see this scene in front of them?" Lin Rong asked with a smile.

Fang Mingyuan shrugged, isn't this a self-evident thing. Looking at today's shelf, the one-day passenger flow of this store "exceeds the total customer flow of all stores of many supermarket companies in Beijing."

…… Hmph, let them keep rejecting our proposal, now it's okay, the wolf is coming, let's just see how they face these two hungry wolves!" Lin Rong clapped her hands and said angrily.

At this time, at the other end of the boulevard leading to the city at the International Exhibition Center, "four cars were parked on the side of the street."

In one of the cars, four middle-aged men "looked at the crowd not far away with sweat", and their hearts were already cold.

Although it is said that I Group and Vorma Group "have obtained permission to enter the Chinese market as early as a few years ago, they have never announced their official entry into China." The supermarket owners, after the initial panic, gradually forgot about the threat of the two major groups.

In their view, compared to these two groups, the threat of Carrefour supermarkets is just around the corner.

In the supermarket retail market in Beijing, Carrefour Supermarket, which has 11 branches, is undoubtedly the owner with the largest market share, and these four are the ones who share the vast majority of the remaining market share. Compared with the Carrefour Group, which has completed the basic layout in China, if the four of them did not rely on the advantages of local enterprises and the protection of the officials behind them, Jia Fang Mingyuan and Sun Zhaolun both understood that if Carrefour Supermarket unified the supermarket retail market in Beijing, the limelight was too much, which would inevitably cause taboos at the top level, so for these four companies, they did not deliberately suppress them.

Moreover, after I Group and Vorma Group announced their entry into the Chinese market, Carrefour Group also took the initiative to propose the formation of a supermarket association in Beijing to four supermarkets, so that everyone could share some resources and integrate Liliang to better meet the challenges of foreign supermarket chain giants. However, for the olive branch that Carrefour Group took the initiative to extend, all four of them adopted a silent attitude without exception. Later, the matter was closed.

But at this moment, the four people in the car invariably remembered this incident.

"Ladies and gentlemen, this is just the beginning, just one store is open, and its radiation capacity is only within a few kilometers of the surrounding area, so it doesn't have a big impact on all of us. However, I believe that "the phenomenal turnover will stimulate the top management of the i Group and the Warmar Group, and I am afraid that more stores will open one after another." And at that time, I'm afraid there will be no place for us to live!", it was Zou Hua, the boss of Yikelong, who spoke, and his face was already gloomy as water.

The rest of the car fell silent, and everyone knew that less than a stop away, there was a Ekro branch here. The turnover ranking can be in the top six among the nearly 30 stores of Eklon. However, with the opening of the i Group store, I am afraid that the future sales will be greatly affected.

"Then what does Mr. Jia mean ......," Li Mingji, the boss of Century Hualian, asked with a frown.

"To resist the entry of the two giants" to eat up our market share, it is impossible to rely on only the four of us. The only domestic supermarket company that can become the rival of the two giants is the Carrefour Group, which has enough scale to compete with the two giants in the market. Although everyone will feel very uncomfortable when they say this, this is the truth!", Jia Hua said in a deep voice, "However, I'm afraid that the four of us have already suffered heavy losses before they can distinguish between them!"

The other three people in the car nodded yes.

"Then we are afraid that there are only two ways, either to surrender to the Carrefour Group and form the Beijing Supermarket Association headed by them, so that the Jiajia can share some of the resources of the Carrefour Group, and cheer for their competition with the two giants. Or sell the store at hand to these two giants!" Bu Hua sneered, "These days, both I Group and Woerma Group have sent people to lobby me to buy my Ekro store in the capital, but I refused! Ekro is my hard work for many years, just like the child I raised with my own hands, I must not let it become a foreigner's enterprise!"

Li Mingji sighed, which of these people present did not work hard to make the company bigger and stronger little by little, and it took all their efforts to reach today's scale. Although it is not yet comparable to Carrefour Group, in the capital of this acre and three points of land, "they are also a well-known enterprise." Now they have to give up all this, "who will be willing? Who can bear it? But if you don't," they are caught between the Carrefour Group and the two overseas giants, "Hey, look," the store is open, and they are about to open!", suddenly someone pointed out the window and shouted urgently!!