The first season of "The Voice of China" premiered on Zhedong Satellite TV on May 19, and by the time the summer vacation of colleges and universities across the country began, it had been broadcast seven times in a row. Pen, fun, and www.biquge.info

This novel form of singing reality talent show has attracted much attention at the beginning, and the lineup of four big-name mentors can be said to have earned enough eyeballs, and the ratings of the premiere did not disappoint, with an average rating of 2.26%, and the highest rating exceeded 2.50%, topping the domestic TV variety show list in one fell swoop.

But what is really jaw-dropping is still to come, in the following episodes, "The Voice of China" simply swept the market, the ratings climbed steadily, and easily broke through the threshold of the phenomenon, becoming the most eye-catching variety show in recent years.

By the seventh episode on June 30th, the average rating reached an outrageous 6.35%, which directly crushed another talent show in second place into slag!

In addition to being shocked, colleagues in the industry also conducted in-depth research on the program of "The Voice of China".

"The Voice of China" is undoubtedly very distinctive, and it has a lot of innovations in terms of form, compared with the previous programs of the same type that are fast and routine.

The most obvious is undoubtedly the four mentor swivel chairs, the idea of the blind selection of the mentor is really amazing, it first ensures the fairness of the choice, does not look at people, does not look at the face, only listens to the voice, which is completely in line with the theme of the show.

After "The Voice of China" became popular, there were many imitation shows on the Internet, and many netizens used their own or office swivel chairs as props, imitating blind selection to addict the mentor, and the funny little videos shot were quite popular, and the number of clicks was very high.

Then the two-way choice of mentors and contestants is a highlight, in the previous shows, the judges chose the contestants, but the contestants of "The Voice of China" can choose mentors, as long as there is more than 1 mentor in the blind audition, then they have the right to choose.

And when many mentors turned around, the mentors even fought for the student, which greatly increased the interest of the show and increased the suspense of the choice, so the audience felt particularly hooked when they watched it.

To the internal PK of the mentor team in the back, the PK of different mentor teams can undoubtedly grasp the hearts of the audience.

In addition to these highlights, "The Voice of China" also has a lot of small details, such as in this show, singers can only sing Chinese works, foreign language songs are not on the stage, although there are singers who are good at English songs to express their dissatisfaction with this, but can not shake the producer's decision.

Don't look at this as a small rule, but it makes the audience have a high sense of favorability and identity for "The Voice of China", because in the past singing talent shows, many singers like to show off English songs, but many judges still like it very much, and then the vast majority of the audience can't understand it, which invisibly greatly widens the distance.

With novel ideas and down-to-earth rules, excellent players and a strong team of mentors, the success of "The Voice of China" is by no means a fluke.

The super high ratings of "The Voice of China" have also brought huge benefits to the program producers and broadcasters.

The first is Star Factory Media, which was originally an unknown newcomer in the circle, and no one knows about it except for the small circle in Hangzhou.

But now, with the name and logo of Star Factory Media being transmitted to the TV screens of thousands of households with "The Voice of China", the limelight is embarrassing, and those seeking cooperation are almost stepping through the threshold.

The "Voice of China" produced by Star Factory Media signed a gambling agreement with Zhedong Satellite TV, and the money is calculated according to the ratings, and the higher the ratings, the more money you can get, so the rising high ratings have brought a lot of money to Star Factory.

But Zhedong Satellite TV is very happy to pay this money, because the ratings of the program are directly linked to advertising revenue, although the title signed in the early stage, sponsorship, insertion, etc. The advertising price is not very high, but if the new brand wants to squeeze in, then it has to be ruthlessly bloody.

In addition, Zhedong Satellite TV is still holding the advertisement of the Voice concert in its hands, and now the price has been raised to a staggering degree, and there are many big brands seeking advertising cooperation for the next season.

Therefore, no matter how much money is allocated to Star Factory Media, it is nothing compared to these advertising expenses.

In such a good situation, Zhedong Satellite TV is brewing, in accordance with CCTV's model, to conduct public bidding for the advertisement of "The Voice of China" in the second quarter of next year.

Zhedong Satellite TV must be making a lot of money, but making money is one thing, and on the other hand, Zhedong Satellite TV has made a great comeback in variety shows, greatly expanding its influence.

"The Voice of China" is so popular that Shonan Satellite TV's "The Strongest Singer-Songwriter" and Beijing Satellite TV's "Sing China", which originally started in June, have been delayed, and the auditions are expected to start at the end of July.

Although the explanation given by the two satellite TV stations is due to organizational reasons, everyone knows that this is just an excuse, and the real reason is that neither of them has any confidence to be tough with "The Voice of China", and they have to avoid the edge in order to ensure the ratings.

Beijing Satellite TV is okay, Shonan Satellite TV, as the number one overlord in the local satellite TV station, actually chose to avoid the war, even if it is a wise move, it still makes people feel a very different taste.

In addition to Star Factory Media and Zhedong Satellite TV, the four mentors also gained a lot of popularity and attention through this show, Lu Chen and Chen Fei'er are just right, the popularity of the two is already extremely high, Shi Fang and Liao Jia are really back in the public's sight, on the basis of the original profound heritage, and then to a new height!

As for the students, the singers who performed the best in the first seven episodes have become popular, and her/their personal post bar has been quickly established, the number of followers has skyrocketed, and they have their own market value.

The most typical is An Xin, an unknown bar singer, who was offered hundreds of thousands of yuan for a performance, although it is only a temporary offer, it is enough to prove her popularity.

This is the cluster effect brought about by phenomenal programs, everyone is a winner, and the brand effect formed by "The Voice of China" in a short period of time will only bring more and more benefits.

This already well-known brand belongs to Star Factory Media, and Lu Chen and Chen Fei'er jointly hold a large stake in Star Factory Media, compared with Lu Chen's previous investment in Happy Entertainment, the return is not inferior at all!

This undoubtedly once again put a new halo on Lu Chen.

On July 2, Lu Chen took Chen Fei'er and Lu Xue, who had just been on summer vacation, plus a special guest, and drove back to his hometown in Binhai from Hangzhou.

-----------------------

The first update is sent, asking for subscription support !!! (to be continued.) )