The premiere began with a speech by the Minister of Culture. Pen, fun, pavilion www. biquge。 info

This minister once served as the director of the State Administration of Radio, Film and Television, and was a ministerial-level cadre, and Good Dream Company did not have the energy to invite him to the premiere.

On the one hand, it is the attention of the Ministry of Culture, and on the other hand, it is equal to the officials present at the British premiere in terms of specifications.

On the British side, in addition to the two princes, there were also ministers in charge of culture and sports.

The current situation is far beyond the control of Good Dream Company, Lin Zixuan has changed from the leader of the project to the executor, not only to do the project, but also to do it beautifully.

This is a good thing for Good Dreams.

If it weren't for such a high standard, "Xiaoxue's Great Adventure" would not have been able to premiere in the Great Hall of the People, and there would not have been so many people inside and outside the circle.

Even if someone has a conflict with Good Dreams, in this case, they can only endure it.

The Minister of Culture talked about the achievements made in cultural exchanges between China and the United Kingdom, and encouraged the film and television industry to go out and expand its influence in the international community.

In fact, on the occasion of the 30th anniversary of the establishment of diplomatic relations, China and the United Kingdom held a series of cultural exchange activities.

For example, the performances of the Chinese Symphony Orchestra, the "Huayun Jiufang" performance group of the Chinese National Orchestra, and the Qindao Peking Opera Company in the UK have been a complete success.

There are also Northwest Cultural Relics Exhibition, Huaguo Modern Ceramic Art Exhibition, and Shanghai School Painting Exhibition in Shanghai, which have also caused a sensation in the UK.

In the UK, the Royal National Theatre, the Royal Academy of Music Troupe and the Royal Ballet have visited China and held the "Britain in China" event.

One of the most eye-catching is "Xiaoxue's Great Adventure".

Not only because of the investment of 800 million yuan, but also because of the influence of novels abroad, through novels and movies, foreign readers and audiences gradually accept oriental culture.

This is not a theatrical performance, but a decade-long propaganda campaign with far-reaching consequences.

If the United States can use Hollywood blockbusters to promote American values, we can do the same.

This is the reason why the Ministry of Culture values "Xiaoxue's Great Adventure", which is almost a green light all the way to the approval of the project, and has done a lot of behind-the-scenes work.

"Little Snow's Adventure" was released simultaneously in the mainland, Hong Kong and Taiwan at Christmas, and a week later entered the Japanese and Korean film markets, and was fully rolled out in Southeast Asian countries.

Without the cultural sector behind the scenes, it would be difficult to do this in film distribution.

Taking Feng Xiaogang's Chinese New Year film as an example, it will be released in Hong Kong and Taiwan one month after it is released in the mainland, and it may land in the film markets of other countries three or four months later.

The distribution of the film in Europe was handled by the British film company.

The whole of Europe is an economic community, that is, the European Union, which is more convenient for distribution, and the film is released almost simultaneously in major European countries, with a difference of only a few days.

As for North America, it will not be released until after the Christmas schedule.

The Christmas schedule is one of the most important schedules in North America, with Hollywood blockbusters being released in droves, as well as Olympic films that will be released early in order to compete for next year's Oscars, and the competition is extremely fierce.

In the face of this situation, "Xiaoxue's Big Adventure" does not have an advantage in the theater schedule.

Unlike "Crouching Tiger, Hidden Dragon", which was released in art theaters, "Xiaoxue's Great Adventure" is a standard commercial film that needs to be released in mainstream theaters.

The number of theaters determines the final box office results, and the postponement of the release is to avoid the competition of the Christmas stalls.

Thanks to the efforts of all parties, the film has basically achieved global distribution and release.

At the end of the speech of the Minister of Culture, the host invited Lin Zixuan to the stage.

Lin Zixuan briefly introduced the project and thanked several film and television companies, including China Film Group, for their support and the hard work of the crew.

He can't talk about cultural exchanges like the Minister of Culture, he can only talk about specific projects, the development of domestic films, and so on from the perspective of a film and television company boss.

"I think this is a good start, but also a sustainable cooperation model, good dream of a company's strength is limited, let's unite a few companies, twist into a rope, go out together, in the future there will be more and more opportunities for such cooperation, domestic films will be better and better." Lin Zixuan finally said.

After stepping down, Lin Zixuan sat next to the Minister of Culture and reported on his work.

The minister left after half an hour and would not stay to watch the film and attend the press conference after the film, but only to show his face and make a statement.

Lin Zixuan took the opportunity to talk about the current situation.

For the first time, "Little Snow's Adventure" adopted the method of pre-sale of movie tickets, and the public can buy movie tickets within three days in advance at the cinema.

In other words, the movie has not yet been released, and it has already received tens of millions of box office.

This is a new attempt, but there is also a risk of being taken advantage of by ticket sellers to inflate ticket prices.

During this period, the relevant departments in various localities must crack down not only on pirated CDs, but also on ticket sellers.

It is estimated from the popularity of movie ticket pre-sales, "Xiaoxue's Adventure" has at least 60 million guaranteed box office, and the final box office is expected to exceed 200 million, or even 300 million.

The premise is that the fight against piracy achieves substantial results.

"Piracy is an old problem, involving all aspects, and this time the ministry took the lead in setting up a task force to come up with effective anti-piracy measures to lay the foundation for future work. The Minister of Culture instructed, "You should actively cooperate with the law enforcement agencies, pay attention to uniting the masses, and persist in the anti-piracy work." ”

During the conversation between Lin Zixuan and the Minister of Culture, the host invited Zhao Liying to the stage.

A set of behind-the-scenes footage is playing on the big screen, with Zhao Liying and young British actors performing and playing on the set.

Good Dreams Company produced a special feature that recorded clips of Zhao Liying's filming and life in the UK.

At the end of the special, Zhao taught the British actors to say "Merry Christmas" and "Happy New Year" in Chinese, including some domestic sayings.

Watching a group of foreign children on the big screen speak Chinese in a strange tone, it caused everyone to laugh.

"Xiaoying, you've been teaching for half a year, is their Chinese level good now?" the host asked.

"Emma is the fastest learner, and the others will only say hello, they say that Chinese is too difficult to learn, or maybe I don't teach it well. Zhao Liying said helplessly.

"Can you give Emma a call and ask her to say hello to the audience in China?" the host suggested.

"Well, the premiere over there is still a few hours to start, and she has time. Zhao Liying agreed.

This is a pre-arranged telephone connection event.

The phone was connected, and Zhao Liying communicated with Emma in the UK in fluent English.

Emma then spoke a few words of proficient Chinese, including "Have you eaten?" or "Have you eaten?" "If you haven't eaten, go home and eat it." ”。

There was a burst of laughter at the premiere, and the live TV camera was focused on Ge You in the audience.

These lines are the lines that Ge You taught American children in "Not Seen, Not Scattered".