Back in the capital, Lin Zixuan did not let everyone rest, but continued to publicize. Pen, fun, pavilion www. biquge。 info

Although the box office of the movie exceeded 8 million in the first week, the momentum is very good, but they can't relax because of this, the capital is their base, don't get it to the end, get the box office from other places, but lose the fundamentals.

That's more than worth the loss.

In the capital, there is less intensive publicity, and the schedule is freer, mainly through newspapers and television, as well as going to various universities to hold meetings with students.

After investigation, college students are the main force watching "See You or Leave".

They are more receptive to ridicule and black humor, more likely to be cynical, and more sympathetic to the lives of the little people at the bottom.

This has to do with the state of mind of today's college students.

In the mid-90s, with the development of society, all the ideas of looking at money eroded into the campus, different voices appeared among college students, and the theory of the uselessness of knowledge gradually rose.

There have even been quite a few dropouts from universities.

In the past, university students were considered to be the pillars of the country, with the ideal of building the motherland, but now college students are skeptical.

Whether to learn knowledge and engage in scientific research, or to go to the street to sell tea eggs is a question that needs to be seriously considered.

On the one hand, they think that they will have a good future after being admitted to the university, but on the other hand, they have to face the temptation of material life and the influence of various impetuous thoughts, and they are psychologically confused.

In addition, universities have begun to gradually implement a fee system, the number of students has increased year by year, and the graduation distribution system has changed.

In order to relieve the stress, college students who are in the midst of change and uncertainty are willing to watch movies that can bring them joy, and it would be better if they could have a little aftertaste and reflection while having fun.

During this period, domestic college students were particularly fond of postmodern films, all kinds of ridiculous and deconstructed films, and nonsensical movies, which were not so serious anyway.

"See You or Leave" met their requirements.

Feng Xiaogang didn't consider these when he filmed the comedy, and he didn't study the psychological state of college students, so it can only be said that it happened to resonate with college students.

This is an unexpected coincidence, and it is also a need of the whole society.

In this increasingly impetuous society, everyone is more willing to enjoy and be entertained than to be educated, and to put it mildly, the audience is not willing to take their brains when watching movies.

The plot of the movie is simple and bright, and it is best to be light-hearted and humorous, so as not to make it like a guessing puzzle and test the audience's brain cells.

Of course, it can't be too vulgar, it should be a little bit of mood and grade, a little emotional.

Feng Xiaogang is willing to communicate with college students, and he feels that college students speak directly, can hear the truth, and are not so hypocritical.

If it's in society, everyone cares about face, and they won't say how bad your film is to their faces, but they will say it behind their backs, and they will say it very badly, in comparison, college students are much cute.

"In the future, young people will be the main force of watching movies, and we need to understand what these people are thinking and what needs they have, so that we can make movies that they like to watch. Feng Xiaogang said.

In this round of promotional activities, Feng Xiaogang worked very hard, one is that this is his movie, and the other is that his income is closely related to the box office of the movie, and he signed a sharing contract.

As long as the box office of "See You or Leave" exceeds 30 million, he can get a share of 500,000, which is higher than Ge You's salary.

With the joint efforts of everyone, in less than a month, the box office in Beijing exceeded 10 million, and the total box office in the country was close to 30 million, and it continues to grow.

But their good days are coming to an end, and on the eve of the Spring Festival, the big-budget Xiangjiang action movie will be released.

Among the ten blockbusters introduced last year, Heung Kong movies accounted for three, which were basically action movies.

As 1997 approached and the return of Hong Kong was imminent, the General Administration intended to strengthen ties with Hong Kong filmmakers, and Hong Kong's film companies also wanted to enter the mainland market for a piece of the pie, which led to the cooperation between the two sides.

Compared with Hollywood blockbusters, domestic audiences are more familiar with Xiangjiang movies and are more willing to watch them in theaters.

"In the last half month, everyone worked hard, and after finishing the film, they had a holiday, as well as a generous year-end award and celebration banquet. Lin Zixuan is making the final mobilization in the company.

From preparation to the end of a film, this is an operational cycle, and the collaboration of various departments is required in this cycle.

The employees of the company have to contact various media every day, do a good job of public relations, try not to publish bad reviews in the newspaper as much as possible, organize various publicity activities, keep in touch with film projection companies around the world, and deal with all kinds of emergencies.

That's the advantage of having a company, someone does the chores for you, otherwise you can't be busy at all.

The media affirmed the box office results of "See You or Leave", and compared with last year's criticism of "Party A and Party B", under the role of public relations, the evaluation was much more positive.

Some people even say that this is Feng Xiaogang's victory and the victory of entertainment films.

In addition to literary films and main theme films, domestic films have begun to rise, and Feng Xiaogang is one of the leading figures.

Some people also pay attention to the Lunar New Year file, thinking that Feng Xiaogang's two movies were both released on the same schedule and both got high box office, indicating that this schedule has great box office potential to be tapped.

Some people also compare "See You or Leave" with "The Great Sato", thinking that Feng Xiaogang turned a literary film into a comedy, and turned Ge You and Xu Fan from literary youths to comedians.

The two films have no breakthrough at the narrative level, but have become more secular.

"The Great Satan" won Ge You the Best Actor at the Golden Bull Awards that year, and it is a niche film with literary temperament.

This kind of comment does not stop Feng Xiaogang from continuing to move towards secularization, and he has his own plans.

"I also want to make a great movie, as they say, to shake the hearts of the audience and make a name for myself in the history of cinema, but I have to be famous first, and if no one knows me, who will invest in me. Feng Xiaogang said calmly.

"When we make money, we will make the movies we want to make. Lin Zixuan assured.

"Maybe I'll still like to make comedies when the time comes, and I'll be cured in this life. Feng Xiaogang laughed at himself.

Lin Zixuan doesn't think so, he knows Feng Xiaogang, although he looks big on the surface, but he has a pursuit in his bones, otherwise it would be impossible to become a film director from an artist.

It can only be said that he is very sober, knows what to do at what stage, is down-to-earth, and does not think about those things that are too far away.

When one day he becomes famous like Zhang Yimou, he doesn't think about the market and box office, and no longer makes movies for money, just filming and playing, and shooting how he wants.

That should be a good day. (To be continued.) )