"Be specific about what you think"

Lin Zhijie asked Lu Chen: "What are your thoughts on the release of this album?"

After listening to the 7 songs in Lu Chen's debut album in the studio, he gave a lot of advice to Wang Jing and Wang Hui, and finally couldn't finish speaking, pulled Lu Chen to sit in the reception room and asked about the release.

Originally, Lin Zhijie asked Lu Chen to meet him to persuade him to join Feishi Records, but he did not achieve his goal.

Out of the idea of promoting newcomers, he didn't mind doing Lu Chen a small favor.

It was completely improvised, Lin Zhijie suddenly became interested in the album that Lu Chen was making, so he ran to this small studio to audition, and listened to it as soon as he heard it!

As the music director of Feishi Records, Lin Zhijie is also a veteran of the industry, and he keenly found that Lu Chen's album is extremely unified and distinctive, in addition to the quality of the work itself, and the main theme is nostalgia.

Completely different from the most popular fast songs of the moment, Lu Chen's target fan base is obviously not those teenage boys and girls, but pop music lovers born in the seventies and eighties and early nineties.

It's a huge group!

Domestic pop music had countless glories in the eighties and nineties, and after entering the new century, it was influenced by the pop trends in Europe, America, Japan and South Korea, and finally formed the current pattern.

What is popular nowadays? It is the new generation of young people who are new idols, little fresh meat, fast singing and dancing, and rapping divine comedy who pursue fashion and worship stars, are full of rebellious spirit, and do not like the traditional ones of the past.

The parents of these young boys and girls are the backbone of society, and most of them have good economic conditions, so they are very willing to spend money chasing stars, like to buy peripheral products of star idols, and don't care if they spend hundreds or thousands of dollars at concerts.

Therefore, domestic entertainment and media companies are desperately trying to cater to their tastes. introduced and localized the set of things from Europe, America, Japan and South Korea, and made a lot of money by relying on the fan economy.

The competition between entertainment companies is fierce to the extreme, and artists are being trained in large numbers like assembly line products, trying their best to consume the huge market brought by young fans.

But what about those seventy or eighty-year-old crowds?

They may passively accept new music, and they may like new idols, but there are still many, many things that miss and insist on liking the classics of the past.

The most typical example is Tan Hong. He is almost in a state of retirement, holding a concert at the National Stadium in Beijing last year, and tens of thousands of tickets were sold out within three days!

Because Tan Hong still has thousands of fans who like him, they may no longer be young, but the power they have is still strong, but they are not as willing to spend money on idols as young people.

Lu Chen's album, the 7 songs that have been completed are all folk songs, with a strong nostalgic flavor, and the talent and intentions he has shown in it. Let Lin Zhijie be moved!

So Lin Zhijie wanted to help Lu Chen more in terms of sales and distribution, so that this album would not be dusty.

It deserves the credit it deserves!

Lu Chen and Lu Xi looked at each other, and the latter motioned for him to answer Lin Zhijie's question by himself.

Lu Chen thought for a while and said, "Teacher Lin, it's like this."

Lu Chen's idea is to make his debut album through Flying Stone Records, including CDs and USB flash drives, and at the same time divide into three versions: regular edition, collector's edition and deluxe edition, and use fan orders to determine the quantity.

That is, how much fans order. Here, you can instill as much as you want to minimize the risk.

Flying Stone Records in addition to processing. Also release the album through their channels.

This channel is Xinhua Bookstore, which has branches all over the country!

Xinhua Book Company is a large state-owned book distribution enterprise, established 70 years ago, it is affiliated to the Propaganda Department of the People's Republic of China and China Publishing Group, with up to 15,000 sales outlets, headquartered in Beijing.

In the past, everyone bought books, and basically everyone went to Xinhua Bookstore to buy them. In particular, textbooks and books are also distributed by the state through Xinhua Book Company, so the annual sales are extremely amazing.

However, in the new century, the country has fully liberalized restrictions on publishing, coupled with the rise of online shopping. The hegemony of Xinhua Book Company has been greatly impacted, and its profit margin has been declining year by year.

Many branches in remote areas rely on renting out storefronts to stay afloat, and they don't make much money selling books.

In recent years, the senior management of the bookstore has also sought innovation and change to expand its multi-faceted operations, making full use of its own advantages.

For example, in the past, Xinhua Bookstore sold tapes and CDs, but now these things are eliminated and declined, and there is no profit at all. The bookstore has carried out in-depth cooperation with entertainment brokerage companies to sell various peripheral products of celebrity idols, and even concert tickets.

Due to the influence of Xinhua Bookstore and the fact that they are all genuine, entertainment brokerage companies are also willing to use this channel to expand their fan base, so a very mature set of operation processes has been formed very early.

Feishi Records is one of the partners of Xinhua Book Company.

Lin Zhijie understood: "Do you want to pre-sell it online first, and then ship it in Xinhua Bookstore?"

This kind of sales method has been around for a long time, fans order the celebrity's peripheral products on the official website, get the corresponding certification code, and then take the mobile phone to the local Xinhua Bookstore sales outlets to scan, and then you can get something.

For entertainment brokerage companies, this sales method greatly reduces their pressure, and they only need to hand over all the products they have produced to Xinhua Bookstore, which can ship them with the help of the latter's strong logistics system and huge sales network.

Coupled with website direct sales, a perfect sales system has been formed, and the cost has been compressed to a reasonable level.

Lu Chen smiled and said, "Yes!"

He actually has a different sales plan from others, which is inspired by a dream world.

It's just that it's not good to tell Lin Zhijie for the time being.

Lin Zhijie nodded in approval.

Lu Chen obviously did a lot of homework in advance, and had a basic understanding of this set of distribution processes, and choosing Feishi Records for cooperation was definitely not a temporary idea, it was obviously well thought out.

But this does not mean that Lin Zhijie is very optimistic about the record sales prospects of this album.

After all, Lu Chen is still a newcomer who has just debuted, although he has accumulated a lot of popularity after winning the championship in "Singing China", but it is not a simple matter to transform popularity into tangible benefits.

Lu Chen's biggest problem is that he does not have a complete and experienced team to support him behind the scenes, lacks network resources, and is destined to not be able to go far by relying on the impulsive consumption of a few fans alone.

Lin Zhijie really didn't want to splash Lu Chen's cold water, and besides, it was not purely a bad thing for young people to suffer some setbacks.

So he didn't say anything more.

"Then you hurry up and finish this album, and I should be able to help Feishi by then. ”

Lu Chen was grateful: "Thank you, Mr. Lin!"

With the help of the music director of Flying Rock Records, it was really easy for him to release the album there!

Lin Zhijie said solemnly: "Remember to pay attention to quality, and you can't be sloppy in details, in addition"

He asked, "Did you let Wang Jing do the arrangement?"

Lu Chen replied, "Yes." ”

Lin Zhijie pondered for a moment and reminded: "You have to strengthen in this regard, with your talent, only by participating in the arrangement can you fully express the essence of the work to the greatest extent." ”

Really good singer-songwriters can often write songs and arrange music, of course, it doesn't mean that you have to know how to arrange music very well, but both undoubtedly have a great improvement on the work.

After all, others may not be able to fully grasp the creator's intentions, and there are barriers to communication.

Lu Chen is not a major, and it is normal for his ability to be weak in arrangement.

Lin Zhijie hopes that he can make up for this shortcoming.

Lu Chen was stunned: "I thought about it, I wanted to go to Jingyin or Beiyin to attend classes, but I heard that it is difficult to get an audit certificate." ”

Lu Chen had this idea for a long time, but he asked Wang Jing and knew that whether it was Jingyin or Beiyin, it was very difficult to handle the audit certificate, and the academy was very strictly controlled, and only a few of them were handled in a year.

As for other private institutions that spend money and just go in, it's better to save it.

Lin Zhijie said with a smile: "It's good to have a learning spirit, I know two professors from Jingyin, and I may be able to help you get an audit certificate, but I can't guarantee it 100%. ”

Even if it's not guaranteed, it's already a surprise!

Lu Chen hurriedly said, "Thank you, Teacher Lin!"

"You've thanked you many times today"

Lin Zhijie waved his hand and said, "Since you call me teacher, it is also our fate, and I am willing to help if I can." ”

"The key is to work your own!"

As long as it does not affect the interests of himself and the company, Lin Zhijie is very willing to help the promising young man in front of him, and what he sees in Lu Chen is a trait that is different from others.

Do a little favor and make a good fate, why not?

Lu Chen nodded vigorously.

He knew that this favor was really owed, and he would have to pay it back if he had the opportunity in the future.

Lu Chen is undoubtedly lucky, on this star path to success, he has certainly met people like Zhao Deping, Jin Hongwei, and Zhuang Hao, and he has also met guides like Chen Jianhao, Tan Hong, and Lin Zhijie!

Lu Chen and Lu Xi sent Lin Zhijie and his party away.

Back in his studio, Lu Xi took out a notepad and said to him: "At 2 o'clock this afternoon, you are going to Baidai Cultural Agency, I have already told Wen Zhiyuan, the director of the brokerage department over there, that he will arrange for the artist to meet you for an interview." ”

Lu Chen said without thinking, "Okay." ”

He's going to make money, and he's going to make a lot of money!

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