Chapter 253 of the text is a couple cover show

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Inspur Blog.

The novel version of "Blue Life and Death Love" has been updated on Lu Chen's blog for 20 consecutive days, with an update of 3,000 words a day, and now it has reached 60,000 words, which happens to be the content of 4 episodes.

There are not a few bloggers who update their novels on the Inspur blog, whether for personal hobbies or to figure out guò blogs to attract followers, blog novels have become part of the network.

The domestic network started in 2000, and now it has developed into a considerable industry, with dozens of large-scale websites, especially in recent years, the IP fever has created a large number of bubbles, which has further boosted the popularity of the Internet, and the top online writers can earn tens of millions of dollars a year.

But precisely because the value of IP is getting bigger and bigger, most websites are very tight about copyright, and the contracts signed with authors often include all copyrights, so many authors who are unwilling to be restricted move the platform to more open and free blogs, forums or feixin circles.

Of course, without the support of a mature platform, it is also difficult to make money by selling copyrights.

Lu Chen updated "Blue Life and Death Love" on the Inspur Blog, mainly for the promotion and momentum of this TV series that is being filmed, and secondly, to pave the way for the publication of physical novels.

The domestic physical novel is a really big market, compared with piracy on the Internet, the situation of the publishing market is better, and there is no shortage of physical authors with an annual income of hundreds of millions.

"Blue Life and Death Love" was updated and published on the Inspur Blog, mainly attracting Lu Chen's fans, especially girls who like this kind of urban emotional theme.

There aren't many fans in this part.

So at the beginning, the number of clicks, forwards and comments on Lu Chen's novel blog post was not high, but gradually, the popularity became higher and higher.

The main reason is that this novel has a strong story. Especially for girls, they are deeply attracted by the misplaced fates and entanglements between the protagonists, and they have to read and comment on them every day.

Many female fans have become free water armies, and they spontaneously distribute the sorted out chapters to major forums. and established the novel "Blue Life and Death Love".

Without the deliberate attention of Lu Chen and Lu Chen's studio, the number of members of the "Blue Life and Death Love" novel bar actually exceeded 50,000, and the number of posts reached hundreds of thousands, which is not weaker than many popular online novels.

In turn, the spread of the novel has attracted a lot of fans, which in turn has raised the public's expectations for the TV series version of "Blue Life and Death Love".

December 1. Lu Chen, Chen Feier, Qiande Brothers Pictures and Haijin Satellite TV released news on their respective blogs at the same time, saying that "Blue Life and Death Love" officially signed a contract with Haijin TV and will premiere on Satellite TV at 8:30 pm on Saturday, December 12!

This news, for many Lu Chen's fans and fans of the novel "Blue Life and Death Love", really has a long-awaited meaning, so "Blue Life and Death Love" quickly appeared on the hot search list on the homepage of the Inspur blog.

On December 2, two big Vs and two official Vs released the teaser of "Blue Life and Death Love" at the same time.

In this 3-minute trailer, "Your Eyes" officially debuted as the theme song!

The publicity offensive of the TV series version of "Blue Life and Death Love" has thus been fully launched.

The domestic film and television industry is unprecedentedly prosperous, and a large amount of money has poured into it. The competition is fierce.

A TV series, even if it is a work of a big director, a big star, or a big IP, is unimaginable without publicity and hype, and no party will do such a stupid thing.

The fragrance of wine is not afraid of deep alleys, it is already in the past, twenty or thirty years ago, the days when a TV series often had tens of percent ratings have long been history, and now it is a new era of national marketing!

Lu Chen's update of the novel on the blog earlier, as well as the early exposure of the news that Chen Feier joined the heroine, are actually part of the marketing of the TV series.

But these are just petty fights.

If you want to compete for ratings, this kind of publicity is far from enough!

So the representatives of Lu Chen's studio, Chen Fei'er studio, Qiande Brothers Pictures and Haijin Satellite TV sat down again. Consultations were held on advocacy matters.

Although the publicity channels of the investor and the broadcaster are different, coordination and unity are very important, so as to avoid the occurrence of misplaced publicity or conflict, save money and maximize the publicity effect.

The exchange meeting was still held in the Grand Hotel of Jinling Film and Television City. Lu Chen and Chen Fei'er, who were filming intensely, both found time to participate.

In addition to the investment in publicity funds and scale, the focus of the discussion is mainly on publicity strategies.

The publicity strategy is really very important, a good publicity plan can make 1 yuan of investment produce 10 or even 100 yuan of publicity effect, and vice versa.

Especially in today's Internet age. The public has long been accustomed to all kinds of indiscriminate bombardment by the media, and it is no wonder that there are endless hype methods, and it is becoming more and more difficult to get jobs for Internet promoters.

So we need to brainstorm and think of new ideas.

After all, the publicity time in the early stage is very short.

Sister Zhang said, "Why don't we just hype up the scandal between Lu Chen and Fei'er?" ”

Sister Zhang's real name is Zhang Jie, she is Chen Fei'er's assistant, and she has been with Chen Fei'er for more than ten years.

She is not Chen Feier's first assistant, but she is undoubtedly the most trusted person around her.

This middle-aged woman in her forties is mediocre in appearance, soft-spoken, and usually doesn't speak much, but her support and help to Chen Fei'er is beyond the reach of others, so Chen Fei'er attaches great importance to her opinion.

Sister Zhang also participated in this meeting, and as soon as she opened her mouth, she dropped a bomb.

Everyone's eyes instantly focused on Lu Chen and Chen Fei'er.

Most of the time it is approval and expectation.

Whether it is in the film and television industry or the entertainment industry, using scandals to hype and promote film and television dramas or record albums is completely a conventional means, and it is often tried and tested, and it can always attract attention.

Some celebrities and artists are even tired of it, and whenever a new drama is about to be released, they will make a scandal.

Although the majority of netizens are already aesthetically fatigued, every time they see this kind of scandal and gossip, they always habitually click on it and take a look, and then scold and ridicule.

The scolded ones don't care at all, because the effect of the propaganda is achieved, and the cost is very low.

Many entertainment media are more than happy to hype up scandals, even if it is free.

The most important thing is that Lu Chen and Chen Feier have a basis for hype, a talented person and a diva, they have had scandals before, and now they are cooperating in a TV series and making new scandals is normal.

And it's the most cost-effective.

There is no need to stuff red envelopes to reporters, as long as you reveal some rumors, there are definitely a large number of paparazzi who come to hear the news, if you are willing to give up some advertising fees, the headlines are all appropriate!

In fact, there are many paparazzi on the filming site of "Blue Life and Death Love" now.

But the premise is that Chen Fei'er is willing.

Among the people present, Chen Fei'er has the highest coffee position, she has a natural right to speak, so everyone must listen carefully, and no one can ignore her opinion.

Sister Zhang, as Chen Fei'er's side, proposed such a proposal because she knew very well that Chen Fei'er would not be disgusted by this, and the object of the scandal was Lu Chen!

In fact, her mention yì is also letting off steam, and smart people will naturally understand the meaning contained in it.

Most of the people present were smart people.

Chen Fei'er hesitated for a moment and turned her head to look at Lu Chen.

As Sister Zhang thought, Chen Fei'er was not disgusted by the scandal hype, so she wanted to listen to Lu Chen's opinion.

Under everyone's gaze, Lu Chen shook his head and said, "Don't hype up the scandal." ”

Of course, Lu Chen understands the benefits of hyping up scandals, but he doesn't like this kind of hype, he doesn't like it very much.

Chen Fei'er's eyes flashed with a smile and asked, "Then do you have any good ideas?" ”

She understood Lu Chen's thoughts.

Lu Chen thought for a while and said, "Let's have a publicity campaign on the blog." ”

That's it?

Everyone looked at each other, disappointed in their hearts.

Promoting with the help of blogs is the norm within the norm, and there are many activities on blogs, especially sweepstakes.

Doing a lottery should be attractive, but when it comes to the effect, it is very average.

Most of the netizens are running for the prizes.

Lu Chen continued: "My idea is to make a couple cover sho! ”

"The cover song is the theme song "Your Eyes" of "Blue Life and Death Love", as long as you upload a cover video through Guò's personal blog, you can participate in the competition, and the prize can be a high prize, or a European romantic double tour, or even a small role as a passer-by in "Blue Life and Death Love".

Couple cover sho?

Chen Fei'er's eyes lit up, this idea is really fresh!

The bonus prize is secondary, and the key is to closely follow the promotional theme of the TV series, which has both selling points and connotations.

Such an event is not kitsch or vulgar, warm and romantic, and it will definitely attract many people to participate.

Then the propaganda effect is there!

And the cost is not high, even if it is a romantic double tour in Europe, it is only tens of thousands of dollars.

Lu Chen continued: "As for the judges, Sister Fei'er and I will serve as the judges, and you can also invite Feishi Records to participate, which is also to make a promotional warm-up for Sister Fei'er's new record!" ”

Chen Fei'er pursed her lips and smiled: "I can ask Brother Lin to come forward to help and let him be a judge too."

Sister Zhang smiled: "Then it will soon become half of "Singing China". ”

The big brother Lin in Chen Feier's mouth is, of course, Lin Zhijie, the music director of Feishi Records, she and Lin Zhijie are both judges of "Sing China", and Lu Chen is the winner of the singer championship.

said that it was half of the "Sing China" competition, and there was really nothing wrong with it!

Lu Chen mentioned yì, Chen Fei'er supported it, and this idea was really good, so he immediately made a decision! ――

The second more is sent, asking for subscription support!!

[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better! (To be continued.) )