In the blink of an eye, it has slowly come to June, when Penguin Games is shifting its focus to the development of Brawl Three Kingdoms, while Aurora Games is busy working on the demo version of Assassin's Creed. Pen "Fun" Pavilion www.biquge.info

Assassin's Creed is expected to arrive at SGP in July of this year, and the game is priced at 168 RMB.

In fact, this price is actually very fair, you must know that the price of "Don't Starve" in SGP is 68 yuan, not to mention this "Assassin's Creed"?

Some games that are not as good as it at all can be bought for two or three hundred yuan on a genuine game platform like SGP, and "Assassin's Creed" Ye Le only sells for 168 yuan, which is already very good.

Although the cost performance is extremely high, 168 yuan is not as simple as spending a few yuan without feeling distressed, it is impossible for everyone to accept this price, so Ye Le does not expect him to be able to sell millions of copies in China.

It's not that Huaxia players are "poor" or "have no money", but Huaxia players don't have a strong sense of genuineness, and compared to spending more than 100 yuan to buy genuine versions, there will definitely be a large number of people who would rather wait and wait for a period of time to search for cracked versions and free versions of "Assassin's Creed" on the Internet.

Assassin's Creed was able to sell 700,000 copies of Ye Le in China, even if God God, as for how many copies of the game can be sold worldwide, no one can say for sure, but it should not be less than 10 million copies, after all, this game is still very attractive in terms of alone.

But why make a demo game?

In fact, many Chinese people can clearly feel that gamers can rarely find their trial version from domestic games.

Well, there are many reasons why domestic games rarely release trial versions, and this reason is actually not difficult to analyze.

One is the lack of resources, the lack of time, and the inability to release the demo version.

SGP is definitely the largest game platform at home and abroad, with hundreds of millions of players.

At the same time, it is also the first game platform to develop a paid game area.

It can be said that it has found a way for stand-alone game manufacturers to continue to live.

Now the paid game area of the SGP game platform is just getting a little better, but the paid game area is not really rising, and it still can't support the livelihood of so many stand-alone game manufacturers.

It is a very interesting example, most Chinese players believe that the moment they see a paid game, they almost all refuse, they will think: what the hell, a game is so expensive, you are stupid and I have a lot of money!

Then they go to the free online games and accidentally spend more money......

Everyone knows the current situation of domestic games, and under the influence of many pressures, a large number of single-player game manufacturers have closed their doors or switched to the development of online games.

Even for some top domestic game developers, the development cycle, capital budget, and number of manpower of a game are difficult to proportionate to the expected quality of the game.

In order to make the best use of available resources, one person is often able to juggle many positions.

For the employees of the development company, the most lacking is time, how to develop a set of games that satisfy most players as much as possible in the limited development time, every minute and every second should be cherished, the company did not give the time of the game demo version, the official version is too busy, where is the time to develop the demo version?

And the content of the demo version, the release, the promotion, and the player feedback all need to be taken into account, and unfortunately, there is simply not enough manpower and time to do these things.

In addition, the financial aspect cannot be ignored, after all, not every game company is as rich as Aurora Games.

Another is the misconception, some game companies simply think that the demo version is to collect players' opinions, find bugs, etc.

However, there are countless foreign game manufacturers on the earth who bring their own game demos to participate in game exhibitions, isn't it just to promote and build momentum!

In a way, it's much more convincing to let players evaluate whether a game is fun or not directly than if you want to spend a lot of time and energy touting it.

The game company naturally has its own considerations for making the demo version, after all, everyone is not stupid, who will do meaningless things?

If you think about it, a genuine game can easily cost tens or hundreds of dollars, and all game companies need to do at that time is to sell their game to players, and you have to convince them to buy it to get more returns.

You must know that a large proportion of players around the world only became a player after the rise of mobile games and terminal games, and most of them were exposed to free-to-play games from the beginning, so it is easy to form a mindset that games should be free!

Compared with the prop fee, this way of asking for money is indeed more subtle than the buyout payment to a certain extent, unlike the simple and crude price marking like the buyout game.

However, players may find that this kind of buyout game is actually quite good in the future, at least pay once and don't worry, and then be cheated after entering!

They didn't go through the days when you had to buy not only a cassette but also a console to play games, so it was not easy to convince them to buy a 168-dollar paid game.

If a game company wants not to lose money, it has to do everything possible to find sales targets, increase sales, and sell its game.

But I believe that many people have such a question: 168 yuan, how do I know if it is fun or not, what if I spend money to buy a pit? Then I am very lost!

That's right, releasing a game demo at this time is actually a good way to dispel players' concerns about buying a game.

Allowing players to experience the game for free and let them feel the charm of the game for themselves will make the game itself sell a lot.

Of course, since it is a demo version, the best thing to do is to choose the most burning plot in the game and bring the game to an abrupt end at the moment when the player's spirit and attention are fully mobilized!

What is it like?

It's as if the serialized anime you're watching is starting to burn high, and the plot is over at that moment.,I can only wait for the anime update next week.。

Desperate to find out what the game's official plot is, the player is surrounded by the Templars at the end of the demo, and then the next step is to brave his way through the bloody path or be impaled by countless spears.

These are all left for players to question and guess, and the more this happens, the more players will always be thinking about the game, and they will be eager to play the full version of the game right away.

What else can players say, at this time, I'm afraid most players will say: Buy, buy, buy, can't I buy it?!